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1. Project By
Bhagyesh Shivajirao Koleshwar

2.  Describe your core capabilities as well as your
uniqueness. If you sound just like every other
company that provides similar products or services,
your prospects will have a hard time deciding
whether they should hire you or someone else.In
this section, address questions like these:What
unique capability sets you apart from your
competitors?
 Do you have intellectual property, proprietary tools,
exclusive distribution agreements that your
prospects cannot get anywhere else?Does your
team have rare skills that can help your prospect
achieve success faster?
 Will your infrastructure enable your prospect to
save money?

3.  Describe your team’s relevant experience in a functional, not
chronological, manner. This isn’t the time to list everything on
your resume. Instead, highlight important items that go to the
heart of why your prospect should hire you. If you’re small,
that’s okay.
 Consultants and small businesses often use outside associates
and operate with a small support staff. Include this information
and point out that this leads to controlled overhead expenses – a
direct benefit to the client.
 Another advantage if you’re a small business: you can say that
you will put your best and brightest on the project. If you are a
principal in your company and manage the project, tell your
prospect that you will personally be involved every step of the
way. Unlike large companies who may have senior staff pitch a
project, then assign junior staff to do it, you can make sure the
project gets time and attention from very experienced staff.

4.  Saying you can do the work is one thing. Having
clients say you did a great job is quite another.
Gather testimonials from your current or past
clients and share them as quotes in your
company presentation.
 Be sure you include strong testimonials that talk
to different aspects of a client experience. You
want your prospects to feel comfortable knowing
that when they select you and your team for their
project, they will be in trustworthy hands.
 See our Customer Testimonial Template for a
copy/paste way to gather great testimonials for
your company presentation.

5.  A listing of representative clients is important to show that
you are not new to the business. Dropping some well
known names will enhance your credibility, thus instilling a
sense of security in the decision-maker’s mind.
 Avoid using past clients by name unless you have worked
with them under your current company name or as an
independent consultant. Use this opportunity to briefly
describe successful projects that you have worked on.
 Try to use examples that are like the project you are
pitching. It will help your prospect see you as the obvious
choice. Create case studies that you can hand out to
illustrate your creativity and solutions.
 Take along a welcome packet for new clients to show your
audience what they will get when they sign with you. This
plants a seed in your prospect’s mind about customer
satisfaction.

6.  Human Resource Spport
 Review
 Customer Care Feedback
 Helping Support
 Care
 Forget Negative Feedback
 Company Growth
 Motivation