We post our faces all over our social profiles, we take selfies and get tagged in photos everyday, but if the government uses our face for surveillance or a stranger stalks us we get outraged, feel violated. Yet we continue to put our faces everywhere and in doing so, are we losing the right to fight for facial privacy? Facebook is currently the leader in facial recognition software with 97% accuracy. This is both scary and also exciting. The possibilities it presents for real world personalization are huge. Our faces could become our password, used for payment, for access and information and companies are already actively using it. But if we’re always recognizable and under surveillance, will we start to behave differently? Will we become more conscious of our choices and actions or even rebel by adopting facial altering disguises to prevent tracking? If both our physical and digital actions can be tracked, is privacy, as we know it becoming increasingly eviscerated?

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IS IT TIME TO FACE THE
FUTURE?
By Bex Bartolo – Iris Worldwide

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We’re selfie obsessed

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We tag ourselves every day, yet we
expect our privacy to be respected

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Every choice and every action could soon
be trackable

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Rebel?

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It’s already increasingly infiltrating our
everyday lives

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“Whenever you do a thing, act as
if all the world were watching.”
Thomas Jefferson

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Motivation

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Confidence

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Saving lives

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The question becomes, not if
IT’S TIME TO FACE THE FUTURE?
But, IF WE ARE READY TO FACE IT?

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Thanks!