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A presentation held at the HUG Vienna (Hubspot User Group) about the importance of an editorial statement for the success of any content marketing strategy.
A study by the CMI found that almost 80% of all those who said their content marketing is effective had an editorial statement, and 48% had it written down.
Link to the WHY video: https://youtu.be/a_y5XpLUla0
Link to "The story of content": https://youtu.be/dBnpr3pkFlk