Roberto Faria

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Account Planning professional with specialization in integrated marketing campaigns. Over a decade of award-winning experience working with a broad range of global brands and industries. Areas of expertise include: planning brand strategies and positioning through multi-channel communications, developing creative strategies and execution. Awarded as “Event Planner Professional of the Year” by the Brazilian specialized media (2008). Specialties Creativity + Strategy = thinking of the ideal and how to make it real.

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About

Roberto Faria

Presentations

Audi Al Mare

Skol Beer - Skol Beats Festival

Hoegaarden Beer - Product Launch

HSBC Leaders' Meeting

Claro Tide

Nutrella Vitta Natural - Launching Strategy and Campaign

Sony Ericsson w800i - Brazilian Launching

Social Media in the Emerging Markets: The Brazilian Job

Likes

The Creative Brief: An Introduction

Best of SXSW 2017 - Speakers, Themes and Links

Think forward 2017

26 Product Launch Strategies

The State of B2B Event Marketing

How to Conquer Artificial Intelligence

To break the rules, you gotta know the rules

Organizational Design in the 21st Century

State of Canadian Planning Survey 2015 - Account Planning Group of Canada

Create A Great Social Media War Room

Content 2015 - Post Modern Engagement

GP Big Think

Quotes from Cannes Lions 2011

Community Management Grows Up: Moving Beyond Content Calendars

50 planners to watch in 2014 - The Planning Salon

A Planner's Playbook - Everything I learned about planning at Miami Ad School New York

What is Comms Planning?

Silicon beach d01

Lost in Cultural Translation

J Walter Thompson Planning Guide

Coke Zero Official Document 2013: It’s Not Your Fault You Can’t Stop Watching March Madness

If you want to fail, assume there is an audience

What is strategy?

Rogers Innovation Report: 2012 trend watch

Gapingvoid: How To Supercharge Your Event

Digital Strategy Toolbox

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