2. Questions
1. How are the band/artist represented?
2. What is the relationship between the lyrics
and the artist?
3. What is the relationship between the music
and images?
4. Are there any inter- textual reference to
other media forms? If so who/what?
5. Is it possible to see any common features in
music videos?
3. I am not a robot
- Marina & The Diamonds
1. In the video Marina shows a variety of characters but only one which
really portrays who she is, the video presents characters which hide who
she really is, which indicates a message that Marina is a “No-One” or
that she just wants to “Blend In” or it could just state the obvious that
she can be whoever she wants to be and its not a robot.
2. In part of the song with the lyrics “ I’m vulnerable” the artist portrays a
facial expression of pain and exhaustion which represents vulnerability.
3. Marina performs certain actions which go at the same time as the beat
and also the cuts match the beats.
4. The video has no use of CGI, the only techniques use is the reversing
clip, where the video follows marina smudging her face paint to its
perfect, which is the opposite to how it was filmed.
5. The use of costume and make up and hair was used a lot, the difference
with this video was that everything was practical and involved just the
one person, Marina.
4. Your Love Is My Drug
- Ke$ha
1. Ke$ha is resented very casual and feminine by wearing a cream loose
crop top and shorts with cow boy boots.
2. The cuts switch exactly on the beat, keep each clip short and effective
which keeps the audiences attention.
3. The video of “Your Love Is My Drug” includes cartoon drawings, created
on the computer.
4. The video shows Ke$ha with a male companion showing a story. Also
Ke$ha is seen wearing glow in the dark paint which is rarely used in
music videos which makes this video so unique and effective. Cartoon
drawings are included on the video which makes it unique and more
effective.
5. Tells a story of love and also seen with a male companion.
5. Countdown
- Beyonce
1. Beyonce is presented quite masculine however looks feminine with the
figure hugging costumes worn throughout the video.
2. The lyrics “falling” in the music are presented/ acted by Beyonce in the
video with a facial expression showing fear.
3. The cuts change exactly on the beat this captures the audience attention
because the cuts and transitions are so effective to watch.
4. Beyonce stands in front of a green screen where in the video the colour
of the background continuously changes along with her costume which
makes the video more creative (in such a simple form) and makes it
exciting to watch.
5. The video shows Beyonce wearing many different costumes, make-up
and different hairstyles which helps to portray different settings and
also time settings i.e. 60’s, 70’s and 80’s.
6. Domino-Jessie J
1. Jessie J is presented slightly outrageous and odd with the unique choice
of clothing, (Batwing arms and masks)
2. Jessie J portrays the lyrics with actions, facial expressions and she also
dances throughout the video.
3. The dancing, the cuts and the transitions all perform exactly on the beat.
4. In the video the background “wallpaper look” moves, method of CGI.
5. The music video uses a good variety of make-up, hair do’s, costume and
dancing.
7. Katy Perry
- Teenage Dream
1. In the video Katy Perry is portrayed as young, casual and normal
(avoiding the celebrity OTT look)
2. In the video the story shown is youngsters having fun at a party and 2
characters in love, the artist, Katy Perry performs the lyrics like she
means it which makes the video believable and more serious.
3. The dancing, the cuts and the transitions all perform exactly on the beat.
4. The music video tells a story of a female and male in love reliving their
teenage years.
5. The common feature seen in most videos that is also seen in this video is
a male companion.
8. Marina And The Diamonds
Single Cover- I Am Not A Robot Album Cover- The Family Jewels
9. I Am Not A Robot- Single Cover
The background is plain and The text surrounds the
simple which is good image of Marina which
The image looks because it encourages both represents a frame
like it has been the text and the image to
cut of a magazine making people look
which indicates stand out more. Also it straight at her.
that Marina is doesn’t distract the audience
famous, from the main image.
glamorous and an
idol towards other
people. Also the
image only The colour of
reveals her the font does
without any
clothing which can stand out
put ideas into however
peoples minds doesn’t over
suggesting nudity
which could help
shadow the
attract a male main image
audience. of Marina.
11. Beyonce
Album Cover- 4
Single Cover- Countdown
12. The colour effects
used on text could
The background is white,
represent the
( plain and simple) which is
incredible special
good because it
effects included in the
encourages both the text
and the image to stand out
more. Also it doesn’t
distract the audience from
the main image.
The image of Beyonce
shows her wearing a
“bike” costume which will Slight collision with
encourage fans who the advertisement
share an interest in along the bottom of
bikes. the poster because
the advert matches
the same colour as
the background, red.
13. Jessie J
Album Cover- Who You Are
Single Cover- Domino
14. Katy Perry
Album Cover- Teenage Dreams
Single Cover- Teenage Dream
15. The background shows
La Roux- Poster the setting of a city
which could encourage
a target audience from
the city.
Red hair showing
individuality for the
artist which
encourages an
audience who are
known to be
different, who might
find La Roux
inspiring because
she's so confident
Bright colours layed
and comfortable to Dark background
behind the text helps
be different and to encouraging all the
the text to stand out,
set the trend of main features to stand
helping the message
short coloured hair. out.
to stand out more.
