21. Audience/Headline
• BBC - catches the audience’s attention as it is short and to-the-
point. The BBC’s target audience are also interested in news
effecting students and university.
• The Guardian - catches the audience’s attention by using the
words “cyclist” and “death” in the headline as it is an unusual
event.
• The Sun - catches the audience’s attention by using celebrities’
names in the headline as their target audience are interested in
celebrities and gossip.
• Mirror - catches the audience’s attention by using a question and
by putting the word “ditches” in capital letters.
22. Sensationalist Language
• BBC - doesn’t use sensationalist language, instead uses
phrases like “it has been claimed”, the word “abstract” instead of
“shocking”.
• The Guardian - also doesn’t use much sensationalist language:
“collided”, “victim”, “suffered from”, “apparent”, and “handling”.
• The Sun - uses lots of sensationalisation, e.g. “exclusively”,
“confirmed”, “revealed”.
• Mirror - uses a lot more sensationalist language than The Sun,
e.g. “hints”, “ditching”, “officially”, “caught”, “desperate”, “fed up”,
“burden”, “scandal”, etc.
23. Imagery
• BBC - uses a map of the plans, a graph, and pictures of the apartments that
are being planned to build. The pictures used are purely informative and
there are only 4 as the BBC’s target audience don’t mind reading big blocks
of text with few pictures to break it up.
• The Guardian - uses only a picture of the cyclist, as the target audience
don’t need images to hold their attention span, they are fine with reading big
blocks of text.
• The Sun - uses 6 images and 2 videos. Most are of Kylie and/or Caitlyn, but
there is one of Kylie’s boyfriend too. These are used to break up the article
as the target audience have a much shorter attention span than with the
BBC and The Guardian so they don’t want to read big blocks of text.
• Mirror - also uses lots of images, uses 12 photos and 2 videos. Most are of
Coleen and Wayne and are used for the same reason as The Sun.
24. Core Content
• BBC - article focuses on how students in Wales can’t afford
proper accommodation, and a lot more apartments are
planning to be built to meet demands.
• The Guardian - the story talks about a cyclist who knocked
over a woman and killed her.
• The Sun - the article talks about how Kylie Jenner told Caitlyn
a long time ago about her pregnancy and how Caitlyn isn’t
happy about her being pregnant so early in her relationship.
• Mirror - article focuses on how Wayne Rooney’s wife has
taken off her wedding ring as their marriage is unstable.
25. Links to other media
• BBC - no links to other media
• The Guardian - mentions Sir Chris Hoy and Laura Trott
when talking about the type of bike used
• The Sun - talks about Caitlyn Jenner, Travis Scott,
People magazine and Hollywood Life magazine
• Mirror - talks about Teenage Mutant Ninja Turtles, VW
Beetle, Austin Powers, Gary Lineker, The Sun, Everton,
BAMMA, ITV's This Morning, Phillip Schofield and Holly
Willoughby
26. Paragraphing
• BBC - uses 2-5 line paragraphs. Mostly 3 lines.
• The Guardian - uses 2-6 line paragraphs. Mostly 3
& 4 lines.
• The Sun - 1-3 line paragraphs. Mostly 2 lines.
• Mirror - 1-3 paragraphs. Mostly 2 lines.
27. Use of speech
• BBC - uses speech in the paragraphs to quote
spokespeople the BBC interviewed about the story.
• The Guardian - mostly quotes from the judge, used to
give the reader an accurate description of their verdict.
• The Sun - mostly quotes from “a source close to
Caitlyn”.
• Mirror - quotes from Wayne 2 years ago, quotes from
“a source” and “a source close to the couple”.
28. Sentence structure
• BBC - uses simple, compound and complex
sentences. Uses mostly complex sentences.
• The Guardian - uses simple, compound and complex
sentences. Uses mostly compound sentences.
• The Sun - uses a mix of simple and compound
sentences.
• Mirror - uses a mix of simple and compound
sentences. Mostly simple.
