Kids@Play Panel on the end of the on hit wonder at CES 2014

1. Looking Beyond the One App Wonder
by Beth Marcus, Ph.D.
@playrific, @startupdoc
• The top 200 grossing iOS apps make 20-25% of all
revenue,
– next 200 make 5%,
– 10K make a reasonable amount of money (our guess)
• Average iOS app makes $4k;
– Average developer makes $21k/yr
– 92% iOS revenues from in-app purchases

2. Cracking the Kids Category
Top 50 grossing apps
Free
Paid
iOS
46
4
Kids Category
29
31
Disney, Toca Boca & Nickelodeon: 27 of kids top 50
4
23
• COPPA makes in-app purchases very difficult
• Promotion can buy top slots in the category
• Without promotion, profitability is hits driven
and very tough
• Subscriptions are underutilized

3. The Playrific Advantage
Traditional App Developers
• Lower cost than traditional App
development - $15K-$30K+
• Time to market ~4 weeks
• Kid tested UI & code base
• 3 years of data on what kids like
• COPPA compliant by design
• Content can be updated in real
time
• We know how to optimize for
discoverability
• Experienced team & scalable
platform
•
•
•
•
$30K-$150K and up
Four to six months
New code, UI not kid tested
Many are struggling with COPPA
compliancy
• All app changes require
resubmission to the app store
• No usage data

4. How We Keep Kids & Brands Happy

5. Reference Materials
-63% of apps discovered via app store from Forrester:
http://www.forrester.com/Mobile+App+Discovery+Best+Practices+
To+Promote+Your+App/fulltext/-/E-RES89541
-Revenues per app and developer statistics
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-muchdo-average-apps-make/
-Top 200 grossing apps statistic
http://appleinsider.com/articles/13/07/18/iphone-users-payaverage-of-19-cents-per-app-android-users-pay-just-6-cents
- Who is making the top ranked apps
http://blog.appfigures.com/whos-making-top-ranked-apps/