Insights and quotations from our own hard won experience, and applied quotations from top marketing minds. https://bestonlinemarketingconsultants.com/

1. CONTENT MARKETING WISDOM 6
Hard Learned and Well Earned
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2. Arbitrage is at the heart of every successful business model.
If you cannot find a way to provide a product or service to the market for less than they
are willing to pay, you don’t have a viable business.
Part of that includes doing so ethically, and without burdening society in the process.
Now find a compelling story to tell about that business, and that is how you market that
business.

3. Remember that people are online for entertainment above all else. Even when
they are seeking answers to problems they are trying to solve.
This means that while you educate, you need to also entertain. Edutainment
some call it.
Have fun with your content. If you are not having fun creating it, end users will
not enjoy consuming it.

4. The Google dance is not really all that complicated:
Write for your audience, but format for the spiders

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6. Content Marketing Vs Paid Ad Campaigns?
Who says you have to pick just one?
You shouldn’t pick just one.

7. Create content that feels good and you will be
halfway to creating business relations that feel good.
If you can’t create business relationships that feel
good, then create a business model where you can.

8. Running paid ad campaigns for yourself can save you the percentage of ad
spend that professional agencies charge.
It can cost you far more in lost conversions.
Professional agencies specializing in running paid ad campaigns on Google
Adwords, Facebook, Instagram, etc. can achieve conversion rates four to five
times what all but very few are likely to achieve.
That percentage saved is nothing compared to the revenue lost.

9. Seth Godin says that people no longer buy products and services, they buy
Relations, Stories, and Magic.
Does that sound like work to you?
If what you are currently doing in your business feels like work, you are on
the wrong path. Create a path that feels like you are heading for Magic.

10. Few products or services are truly for everyone. Which means that the story
your marketing tells should not be for everyone either.
Remember to tell your story to the “Smallest Viable Audience” because
otherwise you are talking to the air.
That group of people are the ones that will not just use your product or service.
They are the ones that will get excited or passionate about your story.

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