SlideShare a Scribd company logo
1 of 21
Download to read offline
Color Theory Research
Color fills our world with beauty. We delight in the colors of a magnificent sunset and in the bright red and golden–yellow leaves of autumn. We are
charmed by gorgeous flowering plants and the brilliantly colored arch of a rainbow. We also use color in various ways to add pleasure and interest to
our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create beautiful, restful, or
exciting effects. By their selection and arrangement of colors, artists try to make their paintings more realistic or expressive.
Color serves as a means of communication. In sports, different colored uniforms show which team the players are on. On streets and highways, a red
traffic light...show more content...
See ELECTROMAGNETIC WAVES.
Such objects as traffic lights and neon signs appear colored because the light that they give off contains a limited range of wavelengths. However, most
objects appear colored because their chemical structure absorbs certain wavelengths of light and reflects others. When sunlight strikes a carrot, for
example, molecules in the carrot absorb most of the light of short wavelengths. Most of the light of longer wavelengths is reflected. When these longer
wavelengths of light reach our eyes, the carrot appears orange.
An object that reflects most of the light of all wavelengths in nearly equal amounts appears white. An object that absorbs most of the light of all
wavelengths in nearly equal amounts appears black.
How we see color
The roles of the eyes and brain. Our ability to see color depends on many highly complicated workings of the eyes and brain. When we look at an
object, light coming from the object enters our eyes. Each eye focuses the light, forming an image of the object on the retina. The retina is a thin layer
of tissue covering the back and sides of the inside of the eyeball. It contains millions of light–sensitive cells. These cells absorb most of the light that
falls on the retina and convert the light to electrical signals. These electrical signals then travel through nerves to the brain.
The retina has two main types of
Get more content on HelpWriting.net
Essay on Emotions Associated With Every Color
In the winter there isn't much color. The trees are bare, the sky is gray and everything is covered in white snow. Personally, I feel that winter is
gloomier than summertime. I feel this way because of the colors surrounding us. The dullness of colors during the winter time seem to make things
more bland and less cheerful. The bright colors from spring and summer seem to make most people happier and cheerful. Although, each color could
have both a positive and a negative feel to it, it just ranges by the person who views it. People associate different emotions with different colors. Three
categories I will be explaining are cool, warm and neutral colors. Blue, green and purple are the three main cool colors that people associate emotions
...show more content...
Frivolity and immaturity are often negative associations to orange.(Wright) Yellow is the most emotional color. It can be an emotionally strong
color or emotionally fragile color. Meaning it symbolizes optimism and can also symbolize depression.(Johnson) The neutral colors include black,
gray and brown. Black is worn to funerals, but black is also worn by people who thinks it makes them look "slim." Exactly right there is where
people get the good and bad feelings from the color black. Gray is a symbol for neutrality but depression could also be associated with it. Brown
can be a soft color, since it is the color of many things in nature, that is where people can get the earthy association. Others can say it shows lack of
sophistication.(Wright) There are many different emotions associated with every color, by different people. Why do people associate these certain
emotions with different colors? Associations with color are caused by objects, language, senses, and personality characteristics.(Hallock) A language
connection could be connected by expressions in one's language that are associated with color. Colored objects could be associated with people based
on what other objects could be colored. For example, blood is red. Since blood is red, people could associate red with "death" or even "pain." Roses are
red also, so someone else who likes flowers could associate red with a nice smell or even beautiful. That's where personality
Get more content on HelpWriting.net
Color Of Color And Color Essay
Color chart– a brief explanation
You must have heard of color charts by now! Today, most companies are making use of charts to represent different objects. Color is subjective, and
each color represents different ideas. Basically, it is found that there are different shapes of a singlecolor which are referred to with different names.
With the help of a chart it is possible to describe the color of bromeliad parts. Now, there is no need of referring to a color as red or yellow, instead, you
have possibility of using a number from the chart.
What is a color chart?
Firstly, it is vital for you to know the meaning of color charts. They are also referred to as color reference cards which are defined as flat physical
objects that come with a variety of color samples. It is either a one page chart or available in the form of swatch books or even color– matching fans.
Printable color chart templates appear to be very handy. This can help you carry the copy in your wallet and refer to colors as and when necessary.
Understanding the color wheel
The color wheel is considered to be a chart that would reflect different colors that you probably see in a rainbow or the colors obtained when white
light passes through a prism. Basically, the color wheel contains 12 shades and follows the basic principle of color theory. Primary colors need no
mixing! Once you have the primary colors in hand, there is no chance of mixing it with any other colors.
The primary colors may include red,
Get more content on HelpWriting.net
Thesis Statement Of Color Theory
I.Introduction
Have you ever looked at a painting with vibrant colors or at a poster with amazing color scheme and wondered how the artist and designer chose these
colors and made them work together? The answer is they've consulted their intuition and the color theory. The color theory is like a formula that guides
creators to choose colors that work together in harmony and design. According to the color theory there are different categories based on the color
wheel: Primary colors, Secondary colors and Tertiary colors (Colormatters.com, 2015).
A.Background:
Wikipedia (2015) quoted that color theory principles first found in the writings of Leone Battista Alberti (C.1435) and the notebooks of Leonardo Da
Vinci (C.1490). In the 18th century the color theory started with an agreement with the controversy around Isaac Newton's Theory of Color (Optics,
1704) and the nature of primary colors. At that point, the color theory was established as an independent artistic tradition with only few ties to the
superficial exterior with colorimetry and vision science (Wikipedia, 2015).
B.Thesis Statement:
The purpose of this term...show more content...
The complementary colors are the opposing colors on the color wheel. If these colors were to be put next to each other one will emphasize the
other, but if they were mixed together they will cancel each other's hues and produce an achromatic light mixture (white, gray or black) (Wikipedia,
2015). For example, if we took the two opposing colors on the color wheel blue and orange and tested the complementary element. If we placed an
orange (fruit) on a blue plate the orange color will be intensified. But, if we took the colors orange and blue as paint and mixed them together they'll
produce a gray color. As a result, we can conclude that orange is the complementary color of blue and vice
Get more content on HelpWriting.net
People of color often struggle living in a country that has look down upon them, has degraded them, and have discriminated them. With technology
advancing to the point we can now record or take a pictures of something at any given moment. And with the news media that gets news out in the
open faster than ever and social media that allow us to upload things in seconds, it has come to light several videos and pictures that shows the
discrimination and racism against people of color. Videos such as a school bus driver who wouldn't let a Latino student speak Spanish because
according to her, she does not need to learn Spanish because American is an English speaking country. Another video of a driver calling another
driver derogatory terms such as "terrorist" and "loser." And then the driver stated to the other driver that now that the candidate Trump has won
presidency, the other driver doesn't have to worry because he will be deported soon. However, news and videos surfacing of black people being gun
down by authorities or by just people who assumed that due to their skin tone, their often automatically put in the "danger list." This images and
videos have cause an uproar in most of the black community. The black community decided in order fight racism and the oppression of not just black
people, but people of color, they needed formed the Black Lives Matter movement. The Black Lives Matter movement wants to put a stop to. Although
recently it has come to light of the
Get more content on HelpWriting.net
Color Synthesis Essay
Planet Earth is painted with so many different colors, naturally or human–made. It is not a question that color is a big part of society. Everything in this
world from fashion to architecture is undeniably associated with color. Color is assume to have association with feeling. People have their own
favorite color, and least favorite color. Does color affect how human feel? Does these color spark up some chemical when the eyes land on it? Certain
environment have color that they are suppose to be wearing. What should be the color that an educational environment should have? CIA First
International School is an educational campus that the design adapted the modern chic look, consisting of lots of gray and white wall. Is this color
suitable for
Get more content on HelpWriting.net
Color And The Color Of Color
Red, Orange, Yellow, Green, Blue, Indigo, Violet. The Colors of the rainbow, color shapes how we see our world. Color has been around before
dinosaurs, and before that, and what ever was before that, so whenever that was color was there. There will always be an infinite amount of color
because blending colors makes new colors and blending those colors makes, you get the point. But are we really seeing theses colors? Is our brains
just misleading us? Those questions will be answered through this presentation and many other colorful questions will be too, so let 's dive into our
world of color. First let's lay it out in lavender, with the history of color scientifically. Then we will "blend" into the science of color, and illusions.
Next we will talk about how color affects our mood and life. Lastly let roll out the red carpet for, how the world looks at color. There is no history of
how color came about. Mind Blowing right? Well there is history of science behind this phenomenon. Let's start by defining color, color is "the
property of reflecting light of a particular wavelength: the distinct colors of the spectrum are red, orange, yellow, green, blue, indigo, and violet, each
of these shading into the next; the primary colors of the spectrum are red, green, and blue, the light beams of which variously combined can produce
any of the colors" Now with that defined let me explain who discovered this thing called the Electromagnetic spectrum. Isaac Newton in the 1600's,
Get more content on HelpWriting.net
The Meaning of Color in Art
What remains the significance of color in art? Could it be the disposition and feelings it provokes to the viewer, the distinguishing factor in the
meaning of a piece? Maybe color is used in the association of simply shadow work, used only in technical terms to create value and the curvature of a
three dimensional illusion? Or maybe the use of color in artwork appears as simple as how one learned the use in childhood, gender identification: blue
means male and pink means female. True, artists select colors to produce a certain mood or atmosphere; to create space, light, and shadow, however, in
regards to the artist Cindy Sherman, color is used profoundly in gender roles and symbolism. Representation and hidden meanings found within artwork
is not a new concept by far, artist have been using such method for centuries. Nonetheless, the unique and slightly nightmarish way the contemporary
artist Cindy Sherman uses color in representational ways brings about a new light to a familiar technique. Cindy Sherman, an American artist born in
1954, is extensively acknowledged as one of the most prominent artist in contemporary art. During her career, Sherman has extensively used the infinite
surplus of images from movies and television, the internet, magazines, as well as art history, to create a massive collection of confrontational artwork.
In many of her pieces she has discovered the manufacture of contemporary identity as well as the significance of representation, especially in
Get more content on HelpWriting.net
Color Theory
Abstract
Color is everywhere, everyday. It can be interesting and helpful to research the ways that color can affect a person's everyday lives, not just for
artists and photographers. Different colors can convey feelings and affect a person's mood and behavior in many ways. The basic research question
for this paper is: In what ways do colors affect one's mood and how can they be used to people's advantage? These answers can be found by reviewing
journals, books, and articles that feature expert views on the subject and also many studies that have been conducted. It is concluded through this
research that colors play a big role in everybody's life, affecting mood through interior design, clothing, and marketing.
Introduction
People...show more content...
Purple, the last of the well–known 'rainbow' shades, has mixed properties of its energizing red and soothing blue. Bright purples take on the fun side
of red, while cooler and deeper purples are seen as the color of royalty. The meanings behind each color stems from their undertones, and also a lot to
do with how the colors are seen in nature.
Colors used in Marketing With so much meaning behind colors, there are ways that people can use colors to get a message or feeling across. This
technique is seen a lot in the marketing world. Marketers will use color theory and placement to attract customers and make shoppers think or act a
certain way. The colors that are used in stores are planned by the marketing team of the company to attract a particular demographic and make them
want to shop and purchase their products. In the retail environment, color plays a big role in the atmosphere. The store environment plays a big role
in communicating the image of the store to customers, and even affects the amount of time and money that people will spend in the store (Custers, de
Kort, Usselstein, & de Kruiff, 2010). It was found that colors with a warm undertone, such as red and yellow tones, are better for attracting
customers into a store. These colors should be and are commonly used for store windows and displays at the entrance. These colors are viewed as
disruptive when used inside of the store,
Get more content on HelpWriting.net
The Beauty of Color Essay
As the car stopped, he caressed me immediately; in synch with the stopping of the engine was the start of us. I say us because I feel like that's what
it is to become intimate with someone, you merge, mesh, mix into some form of a united being. I enjoyed him. Intimacy was an act of passion. It
didn't take love to feel passion, and it didn't take an appropriate union to become a part of another person. We were one as he kissed me, touched me. I
felt him and he felt me. One.
"You like that," he said, panting like some needy animal.
Please be quiet.
"Say it if you like it," he panted some more.
Shut the hell up.
"Is it good?"
"Quiet!" I yelled without realizing that my thoughts were vocalized. He pulled back and stared at me...show more content...
Yet and still, no reply. I was becoming irritated watching him bask in the light of the moon, knowing that my body was covered by shadows. Black
shadows. Black like me.
***
I always heard that they called Paw–Paw 'Ethel's little black boy' seeing as how he was the only dark–skinned kid she had. Ethel was my
great–grandmother, and Paw–Paw was Momma's daddy. Despite the assortment of colors my entire family sported, Momma and Daddy both were
dark, a blend of chocolate–mocha endlessness. Well, once I was born and Paw–Paw saw me and my dark–brown complexion he nicknamed me the
Mahogany Monster, said I was gonna terrorize the world with my beauty. And as I grew, Paw
–Paw complimented my deep almond–shaped eyes, my
full hair and lips, and he incessantly praised my color. Black was my world, and I loved living in it. Despite my good looks I remember, not so
fondly, being in the Miss Brown Bowie Scholarship pageant when I was thirteen. All the girls in the pageant were African–American, and many of the
black girls in the pageant were bright–skinned, 'red' as they affectionately liked to be called.
***
The beauty of color is taught to us all at a young age. Light colors stood for happiness and sincerity while the dark ones stood for fear, bleakness, and
ignorance. In spite of my proud upbringing, for a long time my complexion was a hindrance– something that made me hate myself. I say hate and I
mean it. The type of hate that plants itself as a seed, a seed that
Get more content on HelpWriting.net
The Color White Is A Color Essay
The color white is a great color to use when decorating the interior of the home. It brings a feel of cleanliness to just about any room. Unfortunately
the color white can be a difficult color to decorate with if it is not used properly throughout the home. If the color white is not accented with some
other colors and shades it can make a home feel very dull and boring. Follow these steps and your home can be decorated with the color white
beautifully throughout. The secret to the color white is that you must understand the tones that you are working with. While all colors fall within
a range of tones that are either warm or cool, the color white is no different and you must understand this before decorating your home. Interior
decorating is not so hard once you have developed a sense of colors and styles. The color white, although it may seem like a very simple color, is
one of the most complex color of all when it comes to interior decorating. The color white can be used throughout the entire home. Bathrooms are a
great place to start when it comes to interior decorating with the color white. Use a crisp clean white for the walls and accent with colored towels
and accessories. White rugs can be used as long as the underlying floor is not white. You do not want to use the color white too much to the point that
it creates a sense of plainness in any room of the home. In the living room, the color white is a great option for furniture. A white sofa and loveseat
will really
Get more content on HelpWriting.net
Essay on Color
Color is sensed when white light bounces off an object and is reflected into the eye. Objects appear different colors depending on what colors were
absorbed and which were reflected. Color is "seen" by the rods and cones in the eye. Cones detect color and rods detect black, white, and
shades of gray. People who cannot see colors properly are colorblind. There are many different kinds of colors and they are classified in many different
ways (The World Book Encyclopedia p 818, 819).
The eye consists of many parts. The part of the eye you can see when you look at someone consists of four parts. The colored part of the eye where the
light...show more content...
172).
Color perception varies from place to place. Some cultures have only a few colors that are distinguished from one another. Some cultures do not
separate green from blue and yellow from orange. Other cultures have more specific names for things that are important to them. Eskimos have
seventeen words for white because of all the snow.
What cultures think about colors also varies. In America, the color black is usually perceived to be bad. Other cultures have white meaning bad.
Sometimes, colors are perceived differently by what they are associated with. Things like apples are usually red, bananas are usually yellow, and
oranges are orange. If these colors were slightly off color a person probably would not notice because they know what that color should be.
Say there was a banana, and it was more yellow–green than yellow. Most people would not think anything of it. If there was an area of yellow–green
color on a piece of paper and a person was to identify it, they would most likely notice that it was not yellow.
Color can show things about people. People with similar personalities tend look at colors in a similar way. Psychologists also use color as a form of
therapy.
Colors considered to be warm
Get more content on HelpWriting.net
My Favorite Color
Have you ever thought about why your favorite color is your favorite? Well believe it or not, colors are often associated with certain emotions. For
example, my favorite color is purple. Purple is often known as a calming and kind color. Years ago though, purple was a very wealthy color; since only
the rich and royal could afford such a color. "The meanings associated with different colors are important to marketers because the tools used to
communicate brand images are mechanisms of meaning transfer"(Madden et al.). Due to the influence of color on the human psyche, visual artists
should be familiar with the effects of colors, how colors are perceived, and how colors are advertized.
Colors are constantly affecting us throughout our daily routines whether you realize it or not. "The psychology of color is based on the mental and
emotional effects color have on sighted people in all facets of life"("The Emotional"). So when you go about your daily life you are continuously
being influenced and affected by color. When you get up in the morning and look outside, you might see a vibrant pink sunrise, brightening your day
with excitement. Or you might be filled with dark blue clouds, expressing such gloominess. "Colors are known to process emotional and psychological
properties"(Madden et al.). Warm colors like reds, oranges, and yellows, reflects more light. Therefore, they grab consumers' attention with the
excitement of colors. However, due to such excitement, these colors can
Get more content on HelpWriting.net
Design has an essential amount of importance to almost every visual aspect in the world. In business and advertising, the background of a company and
how they advertise themselves in a design aspect is crucial to helping the company attract consumers and overall helping the company evolve. In
fashion, the design behind a piece of clothing is critical in attracting consumers to buy the product. Through the use of different techniques help impact
the effectiveness design has on the world today.
Notably, the most critical aspect of design to conquer is the choice of color. The color scheme in a design is what can sell the company or product to
consumers. The most important step in choosing a color scheme is finding the right base color for a...show more content...
In relation to color, color psychology, colors that create a mood based on a person's perception of a certain color, influence the overall marketing
strategy of a design or company (The Psychology of Color in Marketing and Branding, Ciotti, 2013). In a titled study called Impact of Color in
Marketing, researchers found that up to ninety percent of judgments made about products are based on the color they use for their company or brand
depending on the product (Impact of Color in Marketing, 2006). The color(s) an individual or team chooses is crutical when creating a brand identity
because consumers can be able to identify the company or brand by having colors that not only psychologically promotes a company or brand but also
differentiates from competition by standing out.
In addition, typography also has a significant impact behind the influence and effectiveness of design. Typography is used in a design to incorporate
the overall theme, tone, and message of the design as the typography accomodates the layout, grid, and color choice to create an overall proficient
design (The Basics of Typography, Bailey, 2011). There are methods of typography to consider to create a well
–rounded design such as the leading,
tracking, and kerning of text. Leading describes the amount of space between
Get more content on HelpWriting.net
Essay on Color Psychology
Color Psychology
Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do
weightlifters do their best in blue gyms?
It is a well–known fact that color influences mood and feeling in common experience, however, the field of color psychology is still not well
understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychic
make–up of human beings varies from person to person. Nevertheless, there are a number of general and universal reactions to color, which seem to be
noted in most persons. According to fundamental psychology, Freudians relate hues back to bodily...show more content...
Our cultural backgrounds and traditions influence our learned response and reaction to color. For example, in many Middle Eastern countries, blue is
viewed as a very protective color. Front doors are painted blue to ward off evil spirits. Anyone raised with a deeply rooted sense of thathue would feel
very safe in a blue environment. It is interesting to note that color can have the same meaning cross–culturally. In some communities of the Southeast,
front porch ceilings were painted blue to keep ghosts from entering and haunting the premises, while in the Southwest, many Native Americans paint
their doors blue to keep the bad spirits away. Each culture has its own unique heritage of color symbolism and each of us is a product of our early
environment.
Warm colors are referred to as high arousal hues. Red creates the highest arousal threshold. So, from nighties to sports cars, it is true that red literally
can turn you on! Any design done in red takes on a red persona. The person buying the red sports car subliminally believes that he or she will be
magically transformed into a sexy, dynamic and daring person. As to red cars getting more speeding tickets– there is no real statistical evidence to
support that claim!
Colored lighting can also affect behavior. Studies show that people will gamble more and make riskier bets when under a red light as opposed to a
blue light. Does pink make
Get more content on HelpWriting.net
Color Blindness Essay
Color Blindness
Many people refer to problems with one's ability to see color as color blindness, however, unless a person can't see any color at all, color vision
problems should be called by another term. Common terms are abnormal color vision, color deficiency and color vision confusion. Females maybe be
effected by color blindness, but usually they are just carriers. Males are more often affected. About 8% of males and 0.5% of females are effected by
color blindness. Although color blindness may be a result of another eye disorder, the majority of color blind cases are hereditary and present at birth.
The retina, is a complex nerve system which converts light energy into electrical energy that is then transmitted...show more content...
This is the rarest form of color blindness. This is when no colors can be seen at all. The color receptors are almost completely gone in this form,
however, the white and black receptors remain intact. However, this condition is often misdiagnosed without proper testing. There are three basic
types of color blindness: deuteranopia, protanopia and tritanopia. Deuteranopia is a condition in which people have trouble dealing with green.
These people are one of the largest groups of color blind people. Very often, these people also have a problem with red. These people can often
distinguish red or green when with other colors, but when it is by itself, it is very difficult. Many people will just see it as white. Protanopia are those
seem to need an abnormal amount of red or have no sense of red color vision. Often, people will see bold red as black or nonexistent. Some people
may see red–orange as brown and yellow–green as brown. In other words, neither red or green can often be distinguished for sure. Tritanopia are those
who have trouble distinguishing blue and yellow. This disorder is much less common than the red–green colorblindness, and is usually acquired, not
received through heredity. These people may see both blue and yellow as white. They may even see mint green or pink as an equal to light blue. Red
color blindness is the most common. This is when the red color receptors are nonexistent. These
Get more content on HelpWriting.net
Colorism" is a form of prejudice in which people are treated differently based on skin color. The subject matter of colorism can be greatly argued
amongst the African–American culture. Because of the direct biased attitudes towards skin color there has been a manifestation of internal oppression
within the Black race. According to the article, "The Persistent Problem of Colorism: Skin Tone, Status, and Inequality" (Hunter 2007), researchers
confirmed that fair–skinned people have clear advantages over dark–skinned people in areas such as education, politics and income. However,
dark–skinned people of color are more genuine and approved than fair–skinned people. Colorism has had a tremendous impact on the
African–American culture and community. It hurts to know that the African–American race encountered discrimination within their cultural group,
along with other cultural groups in the United States. Colorism was passed down from one generation to the next generation dating back to the slavery
era. So the idea of fair–skinned being more valuable than dark–skinned has been instilled in the African–American culture. In 2012, a documentary
titled "Dark Girls" by Bill Duke and D. Channsin Berry, commentated around the opinions that society had about dark–skinned females compared to
fair–skinned females. Cheryl Grills, President of the National Association of Black Psychologists and a featured speaker in the documentary, briefly
explained the history of the
Get more content on HelpWriting.net
Why Do We See Color Essay
A world without color, that sounds very weird. It doesn't matter if you look left or right, there is always color, in every corner of the universe. But
where does the color come from and why do we see colors? To understand this we need to go way back. Since the beginning of the era colors
existed, for example the sky, trees and even us. Maybe the first humans didn't question this because it was more important surviving and getting
food for their families. But as years go by, the people start asking about things, like why the sky is blue or why does the rainbow have a lot of colors.
We see colors as an ordinary thing, because since we were little we saw colors, but colors are not such an ordinary thing. Colors are part of our history
even if you don't think so; they have been since the beginning of the era. So the purpose of the research is to know why do we see color the way we do
and know why the colors are so important.
First of all we need to understand what is the definition of color. Based on the English dictionary "color is a phenomenon of light" This definition is
very short and it doesn't explain us our question. But thanks to another resource named Merriam– Webster the definition of color is. "Color is the
aspect of things that is caused by differing qualities of light being reflected or...show more content...
Maybe colors really exist and maybe not, however there are a lot of research and tests that prove that colors are real. They know that we can't
measure or really touch color but neither we can't touch air and that's what keep us alive. But of course we really don't have a real answer about this
question so there is not wrong or right question. In this research there's proof of both reasons so is in your verdict believing if the colors are just
imagination of our brain or is cause by the light and the pigment of the
Get more content on HelpWriting.net
Color Definition Essay
In the Dictionary, black is defined as "being of the darkest achromatic visual value; producing or reflecting comparatively little light and having no
predominant hue. Having little or no light". Most people choose to see black as just a color. That it is just a simple, everyday thing. However, the
dictionary goes much farther and defines black as things that we all see and know but don't really interpret, such as "Soiled, as from soot; dirty. Evil;
wicked:black deeds. Cheerless and depressing; gloomy. Marked by anger or sullenness." Our textbook defines nonverbal communication as "behavior
other than written or spoken language that creates meaning for someone." Although it is not explicitly stated, color is a version of non–verbal
communication. Color transmits information about emotions, feelings and moods. A person who wears black is seen as sad, intense, rejected and
maybe even fearful. It's important to know what black translates to, and how these interpretations came to be known. The original black is found in
the bible, "In the beginning, God created the heavens and the earth. The earth was without form and void: darkness was upon the face of the deep,
and the spirit of God was moving over the waters. God said, 'Let there be light,' and...show more content...
Black is required for all other colors to have depth and variation of hue. The black color is the absence of color. It usually has a negative
connotation–blacklist, blackmail, black–hearted, and black sheep. In heraldry, black is the symbol of grief. The color black can be serious,
professional and conventional. Today, black has become something of a clichГ©, too often deployed by fashion designers and goth teenagers. The
color black affects the mind and body by helping create an inconspicuous feeling boosting confidence in appearance or can produce feelings of
emptiness, gloom or
Get more content on HelpWriting.net

More Related Content

Similar to Color Theory Research

PresentaciĂłn1 ingles
PresentaciĂłn1 inglesPresentaciĂłn1 ingles
PresentaciĂłn1 ingleseverezcotelo
 
IVC - Lesson 07
IVC - Lesson 07IVC - Lesson 07
IVC - Lesson 07Arzoo Sahni
 
Explore the Colour Wheel Theory
Explore the Colour Wheel TheoryExplore the Colour Wheel Theory
Explore the Colour Wheel TheoryAnimation Kolkata
 
PP Lecture- The Element-Color- PAD-2023.pptx
PP Lecture- The Element-Color- PAD-2023.pptxPP Lecture- The Element-Color- PAD-2023.pptx
PP Lecture- The Element-Color- PAD-2023.pptxDavidMontoya409988
 
Summer Paper
Summer PaperSummer Paper
Summer Paperguest0b700f
 
Color Coding
Color CodingColor Coding
Color CodingTracy Clark
 

Similar to Color Theory Research (10)

PresentaciĂłn1 ingles
PresentaciĂłn1 inglesPresentaciĂłn1 ingles
PresentaciĂłn1 ingles
 
IVC - Lesson 07
IVC - Lesson 07IVC - Lesson 07
IVC - Lesson 07
 
What is color
What is colorWhat is color
What is color
 
Explore the Colour Wheel Theory
Explore the Colour Wheel TheoryExplore the Colour Wheel Theory
Explore the Colour Wheel Theory
 
PP Lecture- The Element-Color- PAD-2023.pptx
PP Lecture- The Element-Color- PAD-2023.pptxPP Lecture- The Element-Color- PAD-2023.pptx
PP Lecture- The Element-Color- PAD-2023.pptx
 
Summer Paper
Summer PaperSummer Paper
Summer Paper
 
Color Coding
Color CodingColor Coding
Color Coding
 
Color.pdf
Color.pdfColor.pdf
Color.pdf
 
impact2sb_u1_ame.pdf
impact2sb_u1_ame.pdfimpact2sb_u1_ame.pdf
impact2sb_u1_ame.pdf
 
Color Theory
Color Theory Color Theory
Color Theory
 

Recently uploaded

DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentInMediaRes1
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfMahmoud M. Sallam
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 

Recently uploaded (20)

DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media Component
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAĐĄY_INDEX-DM_23-1-final-eng.pdf
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 

Color Theory Research

  • 1. Color Theory Research Color fills our world with beauty. We delight in the colors of a magnificent sunset and in the bright red and golden–yellow leaves of autumn. We are charmed by gorgeous flowering plants and the brilliantly colored arch of a rainbow. We also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create beautiful, restful, or exciting effects. By their selection and arrangement of colors, artists try to make their paintings more realistic or expressive. Color serves as a means of communication. In sports, different colored uniforms show which team the players are on. On streets and highways, a red traffic light...show more content... See ELECTROMAGNETIC WAVES. Such objects as traffic lights and neon signs appear colored because the light that they give off contains a limited range of wavelengths. However, most objects appear colored because their chemical structure absorbs certain wavelengths of light and reflects others. When sunlight strikes a carrot, for example, molecules in the carrot absorb most of the light of short wavelengths. Most of the light of longer wavelengths is reflected. When these longer wavelengths of light reach our eyes, the carrot appears orange. An object that reflects most of the light of all wavelengths in nearly equal amounts appears white. An object that absorbs most of the light of all wavelengths in nearly equal amounts appears black. How we see color The roles of the eyes and brain. Our ability to see color depends on many highly complicated workings of the eyes and brain. When we look at an object, light coming from the object enters our eyes. Each eye focuses the light, forming an image of the object on the retina. The retina is a thin layer of tissue covering the back and sides of the inside of the eyeball. It contains millions of light–sensitive cells. These cells absorb most of the light that falls on the retina and convert the light to electrical signals. These electrical signals then travel through nerves to the brain. The retina has two main types of
  • 2. Get more content on HelpWriting.net
  • 3. Essay on Emotions Associated With Every Color In the winter there isn't much color. The trees are bare, the sky is gray and everything is covered in white snow. Personally, I feel that winter is gloomier than summertime. I feel this way because of the colors surrounding us. The dullness of colors during the winter time seem to make things more bland and less cheerful. The bright colors from spring and summer seem to make most people happier and cheerful. Although, each color could have both a positive and a negative feel to it, it just ranges by the person who views it. People associate different emotions with different colors. Three categories I will be explaining are cool, warm and neutral colors. Blue, green and purple are the three main cool colors that people associate emotions ...show more content... Frivolity and immaturity are often negative associations to orange.(Wright) Yellow is the most emotional color. It can be an emotionally strong color or emotionally fragile color. Meaning it symbolizes optimism and can also symbolize depression.(Johnson) The neutral colors include black, gray and brown. Black is worn to funerals, but black is also worn by people who thinks it makes them look "slim." Exactly right there is where people get the good and bad feelings from the color black. Gray is a symbol for neutrality but depression could also be associated with it. Brown can be a soft color, since it is the color of many things in nature, that is where people can get the earthy association. Others can say it shows lack of sophistication.(Wright) There are many different emotions associated with every color, by different people. Why do people associate these certain emotions with different colors? Associations with color are caused by objects, language, senses, and personality characteristics.(Hallock) A language connection could be connected by expressions in one's language that are associated with color. Colored objects could be associated with people based on what other objects could be colored. For example, blood is red. Since blood is red, people could associate red with "death" or even "pain." Roses are red also, so someone else who likes flowers could associate red with a nice smell or even beautiful. That's where personality Get more content on HelpWriting.net
  • 4. Color Of Color And Color Essay Color chart– a brief explanation You must have heard of color charts by now! Today, most companies are making use of charts to represent different objects. Color is subjective, and each color represents different ideas. Basically, it is found that there are different shapes of a singlecolor which are referred to with different names. With the help of a chart it is possible to describe the color of bromeliad parts. Now, there is no need of referring to a color as red or yellow, instead, you have possibility of using a number from the chart. What is a color chart? Firstly, it is vital for you to know the meaning of color charts. They are also referred to as color reference cards which are defined as flat physical objects that come with a variety of color samples. It is either a one page chart or available in the form of swatch books or even color– matching fans. Printable color chart templates appear to be very handy. This can help you carry the copy in your wallet and refer to colors as and when necessary. Understanding the color wheel The color wheel is considered to be a chart that would reflect different colors that you probably see in a rainbow or the colors obtained when white light passes through a prism. Basically, the color wheel contains 12 shades and follows the basic principle of color theory. Primary colors need no mixing! Once you have the primary colors in hand, there is no chance of mixing it with any other colors. The primary colors may include red, Get more content on HelpWriting.net
  • 5. Thesis Statement Of Color Theory I.Introduction Have you ever looked at a painting with vibrant colors or at a poster with amazing color scheme and wondered how the artist and designer chose these colors and made them work together? The answer is they've consulted their intuition and the color theory. The color theory is like a formula that guides creators to choose colors that work together in harmony and design. According to the color theory there are different categories based on the color wheel: Primary colors, Secondary colors and Tertiary colors (Colormatters.com, 2015). A.Background: Wikipedia (2015) quoted that color theory principles first found in the writings of Leone Battista Alberti (C.1435) and the notebooks of Leonardo Da Vinci (C.1490). In the 18th century the color theory started with an agreement with the controversy around Isaac Newton's Theory of Color (Optics, 1704) and the nature of primary colors. At that point, the color theory was established as an independent artistic tradition with only few ties to the superficial exterior with colorimetry and vision science (Wikipedia, 2015). B.Thesis Statement: The purpose of this term...show more content... The complementary colors are the opposing colors on the color wheel. If these colors were to be put next to each other one will emphasize the other, but if they were mixed together they will cancel each other's hues and produce an achromatic light mixture (white, gray or black) (Wikipedia, 2015). For example, if we took the two opposing colors on the color wheel blue and orange and tested the complementary element. If we placed an orange (fruit) on a blue plate the orange color will be intensified. But, if we took the colors orange and blue as paint and mixed them together they'll produce a gray color. As a result, we can conclude that orange is the complementary color of blue and vice Get more content on HelpWriting.net
  • 6. People of color often struggle living in a country that has look down upon them, has degraded them, and have discriminated them. With technology advancing to the point we can now record or take a pictures of something at any given moment. And with the news media that gets news out in the open faster than ever and social media that allow us to upload things in seconds, it has come to light several videos and pictures that shows the discrimination and racism against people of color. Videos such as a school bus driver who wouldn't let a Latino student speak Spanish because according to her, she does not need to learn Spanish because American is an English speaking country. Another video of a driver calling another driver derogatory terms such as "terrorist" and "loser." And then the driver stated to the other driver that now that the candidate Trump has won presidency, the other driver doesn't have to worry because he will be deported soon. However, news and videos surfacing of black people being gun down by authorities or by just people who assumed that due to their skin tone, their often automatically put in the "danger list." This images and videos have cause an uproar in most of the black community. The black community decided in order fight racism and the oppression of not just black people, but people of color, they needed formed the Black Lives Matter movement. The Black Lives Matter movement wants to put a stop to. Although recently it has come to light of the Get more content on HelpWriting.net
  • 7. Color Synthesis Essay Planet Earth is painted with so many different colors, naturally or human–made. It is not a question that color is a big part of society. Everything in this world from fashion to architecture is undeniably associated with color. Color is assume to have association with feeling. People have their own favorite color, and least favorite color. Does color affect how human feel? Does these color spark up some chemical when the eyes land on it? Certain environment have color that they are suppose to be wearing. What should be the color that an educational environment should have? CIA First International School is an educational campus that the design adapted the modern chic look, consisting of lots of gray and white wall. Is this color suitable for Get more content on HelpWriting.net
  • 8. Color And The Color Of Color Red, Orange, Yellow, Green, Blue, Indigo, Violet. The Colors of the rainbow, color shapes how we see our world. Color has been around before dinosaurs, and before that, and what ever was before that, so whenever that was color was there. There will always be an infinite amount of color because blending colors makes new colors and blending those colors makes, you get the point. But are we really seeing theses colors? Is our brains just misleading us? Those questions will be answered through this presentation and many other colorful questions will be too, so let 's dive into our world of color. First let's lay it out in lavender, with the history of color scientifically. Then we will "blend" into the science of color, and illusions. Next we will talk about how color affects our mood and life. Lastly let roll out the red carpet for, how the world looks at color. There is no history of how color came about. Mind Blowing right? Well there is history of science behind this phenomenon. Let's start by defining color, color is "the property of reflecting light of a particular wavelength: the distinct colors of the spectrum are red, orange, yellow, green, blue, indigo, and violet, each of these shading into the next; the primary colors of the spectrum are red, green, and blue, the light beams of which variously combined can produce any of the colors" Now with that defined let me explain who discovered this thing called the Electromagnetic spectrum. Isaac Newton in the 1600's, Get more content on HelpWriting.net
  • 9. The Meaning of Color in Art What remains the significance of color in art? Could it be the disposition and feelings it provokes to the viewer, the distinguishing factor in the meaning of a piece? Maybe color is used in the association of simply shadow work, used only in technical terms to create value and the curvature of a three dimensional illusion? Or maybe the use of color in artwork appears as simple as how one learned the use in childhood, gender identification: blue means male and pink means female. True, artists select colors to produce a certain mood or atmosphere; to create space, light, and shadow, however, in regards to the artist Cindy Sherman, color is used profoundly in gender roles and symbolism. Representation and hidden meanings found within artwork is not a new concept by far, artist have been using such method for centuries. Nonetheless, the unique and slightly nightmarish way the contemporary artist Cindy Sherman uses color in representational ways brings about a new light to a familiar technique. Cindy Sherman, an American artist born in 1954, is extensively acknowledged as one of the most prominent artist in contemporary art. During her career, Sherman has extensively used the infinite surplus of images from movies and television, the internet, magazines, as well as art history, to create a massive collection of confrontational artwork. In many of her pieces she has discovered the manufacture of contemporary identity as well as the significance of representation, especially in Get more content on HelpWriting.net
  • 10. Color Theory Abstract Color is everywhere, everyday. It can be interesting and helpful to research the ways that color can affect a person's everyday lives, not just for artists and photographers. Different colors can convey feelings and affect a person's mood and behavior in many ways. The basic research question for this paper is: In what ways do colors affect one's mood and how can they be used to people's advantage? These answers can be found by reviewing journals, books, and articles that feature expert views on the subject and also many studies that have been conducted. It is concluded through this research that colors play a big role in everybody's life, affecting mood through interior design, clothing, and marketing. Introduction People...show more content... Purple, the last of the well–known 'rainbow' shades, has mixed properties of its energizing red and soothing blue. Bright purples take on the fun side of red, while cooler and deeper purples are seen as the color of royalty. The meanings behind each color stems from their undertones, and also a lot to do with how the colors are seen in nature. Colors used in Marketing With so much meaning behind colors, there are ways that people can use colors to get a message or feeling across. This technique is seen a lot in the marketing world. Marketers will use color theory and placement to attract customers and make shoppers think or act a certain way. The colors that are used in stores are planned by the marketing team of the company to attract a particular demographic and make them want to shop and purchase their products. In the retail environment, color plays a big role in the atmosphere. The store environment plays a big role in communicating the image of the store to customers, and even affects the amount of time and money that people will spend in the store (Custers, de Kort, Usselstein, & de Kruiff, 2010). It was found that colors with a warm undertone, such as red and yellow tones, are better for attracting customers into a store. These colors should be and are commonly used for store windows and displays at the entrance. These colors are viewed as disruptive when used inside of the store, Get more content on HelpWriting.net
  • 11. The Beauty of Color Essay As the car stopped, he caressed me immediately; in synch with the stopping of the engine was the start of us. I say us because I feel like that's what it is to become intimate with someone, you merge, mesh, mix into some form of a united being. I enjoyed him. Intimacy was an act of passion. It didn't take love to feel passion, and it didn't take an appropriate union to become a part of another person. We were one as he kissed me, touched me. I felt him and he felt me. One. "You like that," he said, panting like some needy animal. Please be quiet. "Say it if you like it," he panted some more. Shut the hell up. "Is it good?" "Quiet!" I yelled without realizing that my thoughts were vocalized. He pulled back and stared at me...show more content... Yet and still, no reply. I was becoming irritated watching him bask in the light of the moon, knowing that my body was covered by shadows. Black shadows. Black like me. *** I always heard that they called Paw–Paw 'Ethel's little black boy' seeing as how he was the only dark–skinned kid she had. Ethel was my great–grandmother, and Paw–Paw was Momma's daddy. Despite the assortment of colors my entire family sported, Momma and Daddy both were dark, a blend of chocolate–mocha endlessness. Well, once I was born and Paw–Paw saw me and my dark–brown complexion he nicknamed me the Mahogany Monster, said I was gonna terrorize the world with my beauty. And as I grew, Paw –Paw complimented my deep almond–shaped eyes, my full hair and lips, and he incessantly praised my color. Black was my world, and I loved living in it. Despite my good looks I remember, not so
  • 12. fondly, being in the Miss Brown Bowie Scholarship pageant when I was thirteen. All the girls in the pageant were African–American, and many of the black girls in the pageant were bright–skinned, 'red' as they affectionately liked to be called. *** The beauty of color is taught to us all at a young age. Light colors stood for happiness and sincerity while the dark ones stood for fear, bleakness, and ignorance. In spite of my proud upbringing, for a long time my complexion was a hindrance– something that made me hate myself. I say hate and I mean it. The type of hate that plants itself as a seed, a seed that Get more content on HelpWriting.net
  • 13. The Color White Is A Color Essay The color white is a great color to use when decorating the interior of the home. It brings a feel of cleanliness to just about any room. Unfortunately the color white can be a difficult color to decorate with if it is not used properly throughout the home. If the color white is not accented with some other colors and shades it can make a home feel very dull and boring. Follow these steps and your home can be decorated with the color white beautifully throughout. The secret to the color white is that you must understand the tones that you are working with. While all colors fall within a range of tones that are either warm or cool, the color white is no different and you must understand this before decorating your home. Interior decorating is not so hard once you have developed a sense of colors and styles. The color white, although it may seem like a very simple color, is one of the most complex color of all when it comes to interior decorating. The color white can be used throughout the entire home. Bathrooms are a great place to start when it comes to interior decorating with the color white. Use a crisp clean white for the walls and accent with colored towels and accessories. White rugs can be used as long as the underlying floor is not white. You do not want to use the color white too much to the point that it creates a sense of plainness in any room of the home. In the living room, the color white is a great option for furniture. A white sofa and loveseat will really Get more content on HelpWriting.net
  • 14. Essay on Color Color is sensed when white light bounces off an object and is reflected into the eye. Objects appear different colors depending on what colors were absorbed and which were reflected. Color is "seen" by the rods and cones in the eye. Cones detect color and rods detect black, white, and shades of gray. People who cannot see colors properly are colorblind. There are many different kinds of colors and they are classified in many different ways (The World Book Encyclopedia p 818, 819). The eye consists of many parts. The part of the eye you can see when you look at someone consists of four parts. The colored part of the eye where the light...show more content... 172). Color perception varies from place to place. Some cultures have only a few colors that are distinguished from one another. Some cultures do not separate green from blue and yellow from orange. Other cultures have more specific names for things that are important to them. Eskimos have seventeen words for white because of all the snow. What cultures think about colors also varies. In America, the color black is usually perceived to be bad. Other cultures have white meaning bad. Sometimes, colors are perceived differently by what they are associated with. Things like apples are usually red, bananas are usually yellow, and oranges are orange. If these colors were slightly off color a person probably would not notice because they know what that color should be. Say there was a banana, and it was more yellow–green than yellow. Most people would not think anything of it. If there was an area of yellow–green color on a piece of paper and a person was to identify it, they would most likely notice that it was not yellow. Color can show things about people. People with similar personalities tend look at colors in a similar way. Psychologists also use color as a form of therapy. Colors considered to be warm Get more content on HelpWriting.net
  • 15. My Favorite Color Have you ever thought about why your favorite color is your favorite? Well believe it or not, colors are often associated with certain emotions. For example, my favorite color is purple. Purple is often known as a calming and kind color. Years ago though, purple was a very wealthy color; since only the rich and royal could afford such a color. "The meanings associated with different colors are important to marketers because the tools used to communicate brand images are mechanisms of meaning transfer"(Madden et al.). Due to the influence of color on the human psyche, visual artists should be familiar with the effects of colors, how colors are perceived, and how colors are advertized. Colors are constantly affecting us throughout our daily routines whether you realize it or not. "The psychology of color is based on the mental and emotional effects color have on sighted people in all facets of life"("The Emotional"). So when you go about your daily life you are continuously being influenced and affected by color. When you get up in the morning and look outside, you might see a vibrant pink sunrise, brightening your day with excitement. Or you might be filled with dark blue clouds, expressing such gloominess. "Colors are known to process emotional and psychological properties"(Madden et al.). Warm colors like reds, oranges, and yellows, reflects more light. Therefore, they grab consumers' attention with the excitement of colors. However, due to such excitement, these colors can Get more content on HelpWriting.net
  • 16. Design has an essential amount of importance to almost every visual aspect in the world. In business and advertising, the background of a company and how they advertise themselves in a design aspect is crucial to helping the company attract consumers and overall helping the company evolve. In fashion, the design behind a piece of clothing is critical in attracting consumers to buy the product. Through the use of different techniques help impact the effectiveness design has on the world today. Notably, the most critical aspect of design to conquer is the choice of color. The color scheme in a design is what can sell the company or product to consumers. The most important step in choosing a color scheme is finding the right base color for a...show more content... In relation to color, color psychology, colors that create a mood based on a person's perception of a certain color, influence the overall marketing strategy of a design or company (The Psychology of Color in Marketing and Branding, Ciotti, 2013). In a titled study called Impact of Color in Marketing, researchers found that up to ninety percent of judgments made about products are based on the color they use for their company or brand depending on the product (Impact of Color in Marketing, 2006). The color(s) an individual or team chooses is crutical when creating a brand identity because consumers can be able to identify the company or brand by having colors that not only psychologically promotes a company or brand but also differentiates from competition by standing out. In addition, typography also has a significant impact behind the influence and effectiveness of design. Typography is used in a design to incorporate the overall theme, tone, and message of the design as the typography accomodates the layout, grid, and color choice to create an overall proficient design (The Basics of Typography, Bailey, 2011). There are methods of typography to consider to create a well –rounded design such as the leading, tracking, and kerning of text. Leading describes the amount of space between Get more content on HelpWriting.net
  • 17. Essay on Color Psychology Color Psychology Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? It is a well–known fact that color influences mood and feeling in common experience, however, the field of color psychology is still not well understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychic make–up of human beings varies from person to person. Nevertheless, there are a number of general and universal reactions to color, which seem to be noted in most persons. According to fundamental psychology, Freudians relate hues back to bodily...show more content... Our cultural backgrounds and traditions influence our learned response and reaction to color. For example, in many Middle Eastern countries, blue is viewed as a very protective color. Front doors are painted blue to ward off evil spirits. Anyone raised with a deeply rooted sense of thathue would feel very safe in a blue environment. It is interesting to note that color can have the same meaning cross–culturally. In some communities of the Southeast, front porch ceilings were painted blue to keep ghosts from entering and haunting the premises, while in the Southwest, many Native Americans paint their doors blue to keep the bad spirits away. Each culture has its own unique heritage of color symbolism and each of us is a product of our early environment. Warm colors are referred to as high arousal hues. Red creates the highest arousal threshold. So, from nighties to sports cars, it is true that red literally can turn you on! Any design done in red takes on a red persona. The person buying the red sports car subliminally believes that he or she will be magically transformed into a sexy, dynamic and daring person. As to red cars getting more speeding tickets– there is no real statistical evidence to support that claim! Colored lighting can also affect behavior. Studies show that people will gamble more and make riskier bets when under a red light as opposed to a blue light. Does pink make Get more content on HelpWriting.net
  • 18. Color Blindness Essay Color Blindness Many people refer to problems with one's ability to see color as color blindness, however, unless a person can't see any color at all, color vision problems should be called by another term. Common terms are abnormal color vision, color deficiency and color vision confusion. Females maybe be effected by color blindness, but usually they are just carriers. Males are more often affected. About 8% of males and 0.5% of females are effected by color blindness. Although color blindness may be a result of another eye disorder, the majority of color blind cases are hereditary and present at birth. The retina, is a complex nerve system which converts light energy into electrical energy that is then transmitted...show more content... This is the rarest form of color blindness. This is when no colors can be seen at all. The color receptors are almost completely gone in this form, however, the white and black receptors remain intact. However, this condition is often misdiagnosed without proper testing. There are three basic types of color blindness: deuteranopia, protanopia and tritanopia. Deuteranopia is a condition in which people have trouble dealing with green. These people are one of the largest groups of color blind people. Very often, these people also have a problem with red. These people can often distinguish red or green when with other colors, but when it is by itself, it is very difficult. Many people will just see it as white. Protanopia are those seem to need an abnormal amount of red or have no sense of red color vision. Often, people will see bold red as black or nonexistent. Some people may see red–orange as brown and yellow–green as brown. In other words, neither red or green can often be distinguished for sure. Tritanopia are those who have trouble distinguishing blue and yellow. This disorder is much less common than the red–green colorblindness, and is usually acquired, not received through heredity. These people may see both blue and yellow as white. They may even see mint green or pink as an equal to light blue. Red color blindness is the most common. This is when the red color receptors are nonexistent. These Get more content on HelpWriting.net
  • 19. Colorism" is a form of prejudice in which people are treated differently based on skin color. The subject matter of colorism can be greatly argued amongst the African–American culture. Because of the direct biased attitudes towards skin color there has been a manifestation of internal oppression within the Black race. According to the article, "The Persistent Problem of Colorism: Skin Tone, Status, and Inequality" (Hunter 2007), researchers confirmed that fair–skinned people have clear advantages over dark–skinned people in areas such as education, politics and income. However, dark–skinned people of color are more genuine and approved than fair–skinned people. Colorism has had a tremendous impact on the African–American culture and community. It hurts to know that the African–American race encountered discrimination within their cultural group, along with other cultural groups in the United States. Colorism was passed down from one generation to the next generation dating back to the slavery era. So the idea of fair–skinned being more valuable than dark–skinned has been instilled in the African–American culture. In 2012, a documentary titled "Dark Girls" by Bill Duke and D. Channsin Berry, commentated around the opinions that society had about dark–skinned females compared to fair–skinned females. Cheryl Grills, President of the National Association of Black Psychologists and a featured speaker in the documentary, briefly explained the history of the Get more content on HelpWriting.net
  • 20. Why Do We See Color Essay A world without color, that sounds very weird. It doesn't matter if you look left or right, there is always color, in every corner of the universe. But where does the color come from and why do we see colors? To understand this we need to go way back. Since the beginning of the era colors existed, for example the sky, trees and even us. Maybe the first humans didn't question this because it was more important surviving and getting food for their families. But as years go by, the people start asking about things, like why the sky is blue or why does the rainbow have a lot of colors. We see colors as an ordinary thing, because since we were little we saw colors, but colors are not such an ordinary thing. Colors are part of our history even if you don't think so; they have been since the beginning of the era. So the purpose of the research is to know why do we see color the way we do and know why the colors are so important. First of all we need to understand what is the definition of color. Based on the English dictionary "color is a phenomenon of light" This definition is very short and it doesn't explain us our question. But thanks to another resource named Merriam– Webster the definition of color is. "Color is the aspect of things that is caused by differing qualities of light being reflected or...show more content... Maybe colors really exist and maybe not, however there are a lot of research and tests that prove that colors are real. They know that we can't measure or really touch color but neither we can't touch air and that's what keep us alive. But of course we really don't have a real answer about this question so there is not wrong or right question. In this research there's proof of both reasons so is in your verdict believing if the colors are just imagination of our brain or is cause by the light and the pigment of the Get more content on HelpWriting.net
  • 21. Color Definition Essay In the Dictionary, black is defined as "being of the darkest achromatic visual value; producing or reflecting comparatively little light and having no predominant hue. Having little or no light". Most people choose to see black as just a color. That it is just a simple, everyday thing. However, the dictionary goes much farther and defines black as things that we all see and know but don't really interpret, such as "Soiled, as from soot; dirty. Evil; wicked:black deeds. Cheerless and depressing; gloomy. Marked by anger or sullenness." Our textbook defines nonverbal communication as "behavior other than written or spoken language that creates meaning for someone." Although it is not explicitly stated, color is a version of non–verbal communication. Color transmits information about emotions, feelings and moods. A person who wears black is seen as sad, intense, rejected and maybe even fearful. It's important to know what black translates to, and how these interpretations came to be known. The original black is found in the bible, "In the beginning, God created the heavens and the earth. The earth was without form and void: darkness was upon the face of the deep, and the spirit of God was moving over the waters. God said, 'Let there be light,' and...show more content... Black is required for all other colors to have depth and variation of hue. The black color is the absence of color. It usually has a negative connotation–blacklist, blackmail, black–hearted, and black sheep. In heraldry, black is the symbol of grief. The color black can be serious, professional and conventional. Today, black has become something of a clichГ©, too often deployed by fashion designers and goth teenagers. The color black affects the mind and body by helping create an inconspicuous feeling boosting confidence in appearance or can produce feelings of emptiness, gloom or Get more content on HelpWriting.net