From a user point of view, what makes your classifieds site or app the least attractive? What can you do to fix this? Presentation held by Jacob Sachs at the 2016 spring ICMA conference.

1. What makes your users turn away?
Hint: it is not all about the scams

2. Besedo - Experts in content moderation
Automation Manual

3. A few years ago…

4. #1 content issue according to classifieds
professionals…

5. Today…

6. What kind of bad content is the worst?
1
What happens when you leave it on
your site?
Do the users feel the same way?
2

7. 1,000 respondents
Age 18-75
50% Male, 50% Female
We asked…

8. One of the ads in the survey:

9. 39%
would buy the iPhone that to us
is an obvious scam

10. The playing field is changing
New players Mobile commerce

11. Lack of information:
#1 issue
The award for worst ad goes to…

12. …of the respondents would NOT:
- Put their own items up for sale
- Recommend it to others
- Return to the site¾

13. Users hate
spending time on
irrelevant content

14. How to deal with it?
Groom your site from irrelevant content
Educate users on why to improve the content
Prioritize categorizationof content

15. It’s not ONLY about protecting your users from
the worst
The classifieds site of tomorrow focus on
relevant and well organized content
The future of classifieds

16. Want more info?
Shoot me an email at:
jacob.sachs@besedo.com
Download the full survey:
info.besedo.com/user-behavior-study