1. Conversation: Can We Do That? Bryan Simkins: FedEx Advertising August 27 th 2009

3. My Objective Today? “ It’s not that I’m any smarter than anyone else…I’ve just spent more time with the problem.”

4. What Is Social Media – Let’s Get On The Same Page

5. What Is Social Media – Let’s Get On The Same Page By Golly, I’ve done it!

6. What Is Social Media – Let’s Get On The Same Page

7. What Is Social Media – Let’s Get On The Same Page

8. What Is Social Media – Let’s Get On The Same Page

9. What Is Social Media – Ok, Now What?

11. What’s the difference between this conversation and others? Global Broadcast Medium (undefined rules) Lives Indefinitely Easily Findable

12. What Do I Have to Gain?

13. What Do I Have to Lose?

15. What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Departments vs. Employees:

17. What Should I Be Thinking About Upfront? 1. Departments vs. Employees:

18. What Should I Be Thinking About Upfront? 1. Departments vs. Employees:

19. What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Departments vs. Employees:

20. What Should I Be Thinking About Upfront? 1. Departments vs. Employees: http://123socialmedia.com/2009/01/23/social-media-policy-examples/

21. What Should I Be Thinking About Upfront? 2. Negative Comments:

22. What Should I Be Thinking About Upfront? 2. Negative Comments:

23. What Should I Be Thinking About Upfront? 2. Negative Comments:

24. What Should I Talk About? 3. What Do We Talk About?:

25. What Should I Be Thinking About Upfront? 4. What Are The Risks:

26. Perception Management Department of Defense: Perception Management AKA : - Information Warfare - Public Diplomacy Definition: -Actions to “ convey information and indicators to audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in behaviors and official actions favorable to the originator’s objectives .” In various ways, perception management combines truth projection, social and psychological operations. [ DOES NOT INCLUDE: - Lie, cheat, deceive, manipulate, fake

27. What Should I Be Thinking About Upfront? The community rules in Social Media rules not “your rules.” 4. What Are The Risks:

28. What Should I Be Thinking About Upfront? Since they aren’t your rules…they can change. 4. What Are The Risks:

29. What Should I Be Thinking About Upfront? Who’s censoring on your page… 4. What Are The Risks:

30. What Should I Be Thinking About Upfront? Censorship vs. libel, slander and defamation… 4. What Are The Risks: Rock Hard Place You

31. What Should I Be Thinking About Upfront? We Sold-Out... 4. What Are The Risks:

32. What Should I Be Thinking About Upfront? UID / PW 4. What Are The Risks:

33. What Should I Be Thinking About Upfront? Just because you can…doesn’t mean you should! 4. What Are The Risks:

34. What Should I Be Thinking About Upfront? 4. What Are The Risks:

35. What Should I Be Thinking About Upfront? 5. How Should I Measure It:

36. Quantitative: volume Quantitative: volume Qualitative: sentiment What Should I Be Thinking About Upfront? 5. How Should I Measure It:

37. What Should I Be Thinking About Upfront? 5. How Should I Measure It:

38. What Should I Be Thinking About Upfront? 5. How Should I Measure It:

39. What Should I Be Thinking About Upfront? 5. How Should I Measure It:

40. Bryan Simkins: FedEx Advertising [email_address] Conversation: Can We Do That?