A few recent success stories on food & drinks brands Work by Little Buddha

1. we
love
food
Elevated Brand Strategy / © Copyright Little Buddha

2. Barcelona Paris Cambridge
Porto Madrid
The key competitive edge of Little Buddha is the combination of people from
marketing, project management, creative and design supported by flawless
production experts. Our multicultural crew is composed of more than 25
professionals from 10 different countries, which enables us to create relevant
packaging and corporate identity for many different countries.
The agency has a proven track of success cases on which the mix of
proactive proposals & strategic challenges made the difference. We
managed to secure “Little Buddha Lovers”, clients who believe in our
methodology and rely on us to conduct their innovation, packaging restyles,
brand reactivation, naming or corporate creation.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Little Buddha / The Team

3. Endorsers /
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VP Marketing DANONE DAIRY
WW GM ACTIVIA
Santi Mier
Founder of BRAKEBREAKERS & EoC
Former Europe President
of Mars Snacking
WW CEO of Chupa Chups
Juanjo Pérez Cuesta
Chief Marketing Officer Revlon
Javier Asarta
General Manager
Henkel Laundry & HomeCare
Spain
Nuria Ribe
Chief Strategic Marketing
& Innovation Officer
GB Foods
Josep Barbena
Founding Partner & CEO Rich Audience
Former General Manager
GB FOODS AFRICA
Marketing Director of
Gallina Blanca Spain
Jean Christophe
Lesbros Founder of Blossom Partners
Former CEO of Crabtree & Evelyn
Former CEO of Forte Pharma
Former MD of L’OREAL Turkey
Julien Laporte
Managing Director
La Compagnie de Mobilier
Oliver Budin
Check it out here:
https://littlebuddhaagency.com/clients/

4. Global footprint /
Africa & Middle East
Orangina Schweppes
GB FOOD
Henkel
Roca
Foster Clark
Russia & Eastern Europe
Borges
Gallina Blanca
Henkel
China
Gullon
Korea
Henkel
Brasil
Abra Frutas
Mexico
Henkel
Colombia
Friko
Canada
Launch of a new
food range
US
Revlon
GB Food
Acorn Seekers
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Europe
(SP, FR, GM, UK, IT,
PT, DK, PL)
JDE (formerly Sara Lee)
Nutrition & Santé
Henkel
Affinity
Danone
Nutrexpa
Merrild

5. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Brand
Strategy
Brand
Strategy
Brand
DNA
COMUNICATION
Brand Communication,
Branded Content
DIGITAL BRANDING
Web, APPs,
Social Networks,
Inbound Campaigns
PRODUCTS
Industrial Design,
Packaging,
Promotional items
RETAIL BRANDING
Corporate Interiors,
Retail Design,
POS materials
INTERNAL BRANDING
Coaching, Workshops,
Communication,
Messaging
TECHNOLOGY
& PROCESSES
Workflow audit,
MyMediaConnect
I N N O V A C I Ó N
R E S E A R C H
C
U
S T O M E R ’ S J O U R N
E
Y
C
U
S
T O M E R ’ S J O U R
N
E
Y
Actionable /

6. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
A coherent range which enhances the particularities of each reference
and combines the image of craftsmanship with the guarantee
of a leading brand like Angulo (Arias/Savencia).
Check what marketing people think in the video:
https://littlebuddhaagency.com/project/secretos-de-angulo/

7. AfterBefore
Packaging /
An evolution that moves Tinto de Verano
away from the graphic codes of the soft drink
category, thus taking a first step towards
the world of low-alcohol beverages.
Check what marketing people think in the video:
https://littlebuddhaagency.com/project/la-casera/
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

8. Packaging /
An innovative range using a graphic style
away from FMCG codes to convey natural
product / small scale production / healthy.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

9. Packaging /
A handmade design featuring chalk on
blackboard that evokes the typical Spanish tapas
bar. A black base that will catch the eye on the
shelves of Canadian supermarkets.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

10. Packaging /
A range of infusions that follows the design grid
of the brand and conveys the novelty of its recipes'
ingredient combinations in an attractive way.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

11. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Packaging /
A range that evoques a Japanese origin,
presenting a simple but eye-catching graphic
language for the European distribution.
Check the video in the website, the founder is Ex Danone
General Manager: https://littlebuddhaagency.com/project/umaicha/)

12. Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Corporate Identity /
We created or revamped the corporate
identity of big and small companies.

13. Corporate Identiy /
Update of the corporate identity
of a major spanish wine producer.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
After
Before

14. AfterBefore
Corporate Identity /
A stylish, minimalist proposal that effectively
communicates the identity and personality
of the company in a timeless manner.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

15. Point of Sales Materials /
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

16. Naming /
Lots of names created for “company name” or “product line” in multiple sectors.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com

18. Our clients /
Copyright and confidentiality notice /
All content contained within this document (text, figures, lists, financial information, graphics, design, and all other graphic/audio/video elements, whether in paper or electronic format is confidential and belongs exclusively to Little Buddha
Group. This document contains ideas and information based on the experience, knowledge, intellectual & creative endeavours of to Little Buddha Group.
Therefore, this material may not be used, reproduced, copied, disclosed, transmitted, transformed, commercialized or communicated in whole or in part to third parties or to the public without express written consent of Little Buddha Group.
Elevated Brand Strategy / © Copyright Little Buddha littlebuddhagroup.com
Bertrand Massanes
Managing Partner
bertrand@littlebuddhagroup.com
Lourdes Alsina
Strategy Director Spain
lourdes@littlebuddhagroup.com
Xavi Puche
Head of Strategy Iberia
xpuche@littlebuddhagroup.com
Ainhoa Alarcón
Project Director
ainhoa@littlebuddhagroup.com