AIESEC provides information on marketing flows for attracting customers to their programs. The marketing flow involves 5 stages: 1) Awareness - Promoting the brand through marketing and communities 2) Appeal - Generating customer curiosity through attractive promotions 3) Ask - Providing platforms for customers to learn more and ask questions 4) Act - Guiding customers through the application process and paying fees 5) Advocate - Encouraging customers to share their stories and connect with the AIESEC community The document outlines strategies at each stage of the customer flow to onboard new participants and members.

3. Several Update from AIESEC to our
member

4. AIESEC new descriptor and logo

5. What is AIESEC?

6. Explain AIESEC to student

7. Explain AIESEC to parent/people
from company

8. Explain AIESEC to Children

9. FAQ

11. OUR PROGRAM

12. Global CItizen

13. Global Citizen and GYAP
comparation and why change

14. Global Talent

15. Global Talent and IIP comparation
and why change

16. Global Leader

17. Global Leader and LoC
comparation and why change

18. Program Sub product

19. General Customer Flow
Aware
Appeal
Ask Act Advocate

20. General Customer Flow
Aware Appeal
Customeris in passive stage,
Brand awareness source :
1.Marketing and Communication
2. Community recommendation
3. Self-experience
Customerunconciously
making list about brand
they curiousabout.They want
More info about the brand
First impression is the key
to unfocused costumer

21. General Customer Flow
Ask
Act
Customeris in active stage
They constantly ask and search
about brand throughtheir
community and the brand itself.
This stage is the important
factor of purchase decision
The highest engagement
between customer& brand
In AIESEC,customeralready on ACT
When they decide to purchase
Our product (registration)
Advocate
The phase where customer’s
give advocacy/suggestion
to others about your brand

22. General Customer Flow
• People
don’t know
about aiesec
• First
Touch with
AIESEC trough
@ Channel
People start
know more and
attracted with
AIESEC – But
they dont know
completely
about @
Programme
• People ask the
opportunity
trough online or
offline channel
• Open the @
[OP]
• People decide
to Sign Up
• Fill the Form or
Personal data
(Virtual or
Physical)
• Looking
Opportunity in
Expa
• Go to Interview
• Accept
• Mou
• Raise
• Back from
internship
• People go
to @
Community
(IXP or
promotor)
Aware Appeal Ask Act Advocate

23. Marketing Flow
AIESEC doing promotion to
attract customer
The promotion needs to be
attractive enough so customer
can curious about our brand
AIESEC provide call to action
platform for customer to ask and
find out more about AIESEC.
AIESEC also doing engagement to
customer
Call to action platform would be
in 3 channel
1. Virtual engagement
2. Physical engagement
3. Website/social media
Aware
Appeal
Ask

24. Marketing Flow
AIESEC provide consultation space for customer to apply.
There are two ways of people can apply to AIESEC
1. Virtual = Go directly to www.aiesec.or.id/register
2. Physical = Customer can have physical form and pay the adm fee before they
have it.
Both customer, from each virtual and physical channel, need to be followed up and
the customers who has been followed up MUST BE LISTED by marketing in PODIO
Customer Space, so assessor team ONLY ACCESS the Podio and arrange selection
timeline for the customers
AIESEC can choose whether they want to use Virtual or Physical form or both based
on their market type.
Act

25. Marketing Flow
Payment adm fee flow :
1. Virtual = When customer doing virtual registration, they will pay administration
fee when they go to interview
2. Physical = When customer want to have physical form, they will pay
adminstration fee (when they buy form)
The price of administration fee will depends on AIESEC itself
When customer pay the adm fee, they have right to have administration package
Act

26. Marketing Flow
• Administration package standard =
1. Global Citizen/Global Talent/TXP Booklet
2. Parents Booklet
3. CV/Resumee template and example
4. Motivation Letter template and example
5. Frequently Asked Question List
6. Physical form (if customer buy form)
Act

27. Marketing Flow
In this stage customer also need to have AIESEC World Application so they can
connect with our community.
(AIESEC World Application is customer’s option whether they want to install it or not)
Act

28. Marketing Flow
Before customer in realization stage, we can provide them design class, so our
customer can learn more about how to make good article and report and also have
workshop/training about presentation tools, video maker software and photo editing
software.
(This also just recommendation for AIESEC, if they want to have the class or not)
ValueDelivery

29. Marketing Flow
AIESEC will provide platform for customer to share their story. AIESEC will showcase
the customer’s story in AIESEC’s channel.
AIESEC must provide channel for customer to be connect with AIESEC community. It
could be Facebook group, AIESEC world App or Line Group
Advocate