Research

1. E F F E C T S O F S O C I A L M E D I A
O N E L E M E N TA R Y S T U D E N T S ’
A C A D E M I C P E R F O R M A N C E
Research proposal
Instructor: Dr. Rahel Bekele
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
1

2. Group member
Bereket Tamirat
Meskerem Abebe
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
2

3. C O N T E N T S
• Introduction
• Statements of the problem
• Objective of the study
• Research question
• Literature Review
• Methodology
• Budget and plan of action
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
3

4. I N T R O D U C T I O N
Definition of Social Media: Social media encompasses online
platforms facilitating the creation, sharing, and ideas, and experiences
(Kaplan & Haenlein, 2010).
Evolution of Social Media: It has transformed from a communication
tool to a multifaceted phenomenon involving entertainment, commerce,
and social activism (Kaplan & Haenlein, 2010).
Integral Part of Modern Life: Social media is now ingrained in
various aspects of contemporary society, including education (Johnson,
2010).
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
4

5. S T A T E M E N T S O F T H E P R O B L E M
Current Social Media Usage: Elementary students extensively use social media for
learning and other activities(Anderson & Jiang, 2018; Kanagarathinam, 2014).
Time Devoted to Social Media: Research indicates that a significant percentage of
students spend substantial time on social media(Savoia et al., 2021b).
Its effects on Academic Performance: The effects of social media on academic
performance varies (Egedegbe, 2014).
Evolution of Communication: Social networking sites have transformed traditional face-
to-face interactions(Asur and Huberman, 2010).
affecting how students communicate, access information, and form social groups
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
5

6. Technology's Role in Education: The influence of technology, particularly social media, can
significantly affect students' educational journeys either positively or negatively (Kozma, 2005).
Challenges Faced by Elementary Students:
Lack of understanding of social media norms,
inability to distinguish reality from fantasy,
increased cyberbullying risk,
exposure to inappropriate content (Anderson & Jiang, 2018; Chen & Gao, 2019; Boyd &
Ellison, 2007b).
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
6

7. C O N T. .
Need for Further Research: In the Existing
studies.
This research proposal aims to bridge the
knowledge gap by exploring how social
media influences the academic performance
of elementary students.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
7

8. G E N E R A L O B J E C T I V E
The primary purpose of this study is to ascertain the effects
of social media on elementary students’ academic
performance
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
8

9. S P E C I F I C O B J E C T I V E
1.To identify the social media platforms and their usage by the students of elementary level students.
2.To ascertain the reasons or purposes for which the students use social media.
3.To ascertain the daily frequency of social media usage among the students.
4.To identify the relationship between social media and the academic performance of the students
5.To ascertain how the use of social media is affecting the study habits of the students.
6.To explore the perceptions, attitudes, and interactions of parents, teachers, and students toward the effects of
social media on their students' academic performance.
7.To identify effective strategies for optimizing the advantages of social media usage and reducing its negative
effects on the academic performance of elementary students.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
9

10. L I T E R AT U R E
R E V I E W
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
10

11. C O N T. . .
we have tried to explore different studies based on our research question
Example
From social Media Platforms
There are different types and categories of social media platforms (Kwak et
al.,2023).
Some of the most popular social media platforms among elementary students are
YouTube, TikTok, Instagram, and Snapchat,
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
11

12. C O N T. . .
Survey Insights (Smith et al., 2021):
Main Findings: Students primarily utilized social media for watching videos, content
creation, celebrity following, and friend communication.
Scope: Conducted among 1,000 elementary students across 10 U.S. schools.
Methodology: Emphasizes a quantitative approach, ensuring statistical reliability.
Sample Size: A substantial sample of 1,000 elementary students.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
12

13. C O N T. . .
Global Variations in Social Media Preferences (Zhang et al., 2020):
Diversity: Social media choices differ based on countries and cultures.
Chinese Context: In China, students favor visually rich, interactive, and creative platforms
like Douyin, Kuaishou, and WeChat.
Methodology: Utilized a qualitative research approach for in-depth understanding.
Scope: Examined 24 elementary students and 12 teachers across 3 schools in China.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
13

14. Dual effects: Social media impacts academic performance with
both positive and negative outcomes.
Determining Factors: Outcomes depend on various factors
like usage type, purpose, frequency, duration, study habits,
parental guidance, etc.
Gaps in Literature: Existing research lacks longitudinal and
experimental studies, consistency in measurement, and faces
ethical challenges.
Dynamic Landscape: Rapid changes in the social media
landscape pose challenges and affect academic performance.
Relating to Research Question: These findings provide a
comprehensive overview, suggesting future research directions.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
14

15. M E T H O D O L O G Y
It will cover the
research design,
target population,
sample and
sampling
techniques,
research
instruments,
data collection
procedure,
the method to be
used for data
analysis and ethical
consideration.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
15

16. research design
The research employs a mixed-methods approach
causal survey design for cause-and-effect insights.
target population
Student, teacher, parents
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
16

17. Sampling Techniques:
stratified and probability simple random sampling.
Objective:
Ensure fair and unbiased selection of respondents.
School Selection Process:
One public and one private school chosen.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
17

18. research instruments
dual-method approach will
be employed, utilizing both
questionnaires and interviews
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
18

19. Questionnaires:
Personally administered for accuracy.
Thorough explanation to prevent inaccuracies and ensure understanding.
Establishing rapport for comfortable and independent responses.
All questions collected on the same day.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
19

20. Interviews:
Proactive contact with parents through phone calls.
Elaboration on the interview's purpose and seeking understanding.
Scheduling and conducting interviews upon parental agreement.
Similar approach for teachers,
Explanation of interview objectives and securing teacher participation.
Coordination and conduct of interviews with willing teachers.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
20

21. the method to be used for data analysis
research instruments,
Systematic Editing:
Numbering and Coding:
Statistical Package for the Social Sciences (SPSS):
Presentation of Results:
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
21

22. ethical consideration
Transparent Communication: Clearly communicating the study's
objectives and methodology to respondents.
Anonymity and Confidentiality: Assuring participants that their
identities and responses will be kept confidential.
Alleviating Concerns: Addressing any uncertainties or fears to create a
comfortable environment.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
22

23. Willing Participation: Encouraging
respondents to willingly and openly
participate in the research.
Building Trust: Establishing trust through
ethical practices in data collection.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
23

24. plan of action
One-Year Timeline: Structured plan of action spanning
from September to August for a well-prepared execution.
Task-Based Approach: Each phase, task, designated start
and completion dates, assigned responsibilities, and
estimated time outlined for clarity and organization.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
24

25. Badget
Comprehensive Budget: Developed for the research covering key categories
like Materials, Technology, Travel, Training, and Miscellaneous.
Market-Driven Costs: Costs derived from current market information and
reliable sources for accuracy.
Meticulous Procurement: Detailed planning for essential items such as
questionnaires, equipment, laptops, software, projectors, and transportation.
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
25

26. Training Sessions: Consideration of training sessions for five
interviewers to enhance data collection skills.
Contingency Fund: Allocation for unforeseen expenses to
ensure flexibility during the research
D
E
C
E
M
B
E
R
6
,
2
0
2
3
R
E
S
E
A
R
C
H
P
R
O
P
O
S
A
L
26