InfinIT Future Briefings 1: Optimér supply chain management via blockchain

1. Kristoffer Just, IT Consultant at BLOC
Blockchain and extra virgin olive oil - enhancing trust,
traceability and information for consumers?
FEBRUARY 8, 2018
Copenhagen, DK

2. Cheating with olive oil offers as
great a profit as cocaine trade -
and there is no risk. Italian
Customs Chief - from “Extra
Virginity” by Tom Mueller

4. How can blockchain technology influence the role of trust and
solve the challenges in tracking and tracing extra virgin olive
oil throughout its supply chain, and what would a conceptual
blockchain design look like?
The issues with global supply chains: “many fragmented
players, different technologies, lots of choices, and no
single standard”
“Out of the 35 tested bottles, only 6 could be classified as
EVOO; 15 were “just” virgin and 12 were so poor that they
could not be sold to consumers” Fødevarestyrelsens Rejsehold

5. “that supply chains now is a blurred process that is extremely hard
to manage for retail businesses, to effectively track and trace their
products, and thereby paving the path for fraudulent behaviour”
(Bateman 2015)
Interviews – discover the supply chain of EVOO; challenges & opportunities
Field Study – very detailed data, uncover unobvious facts, fraud?
Questionnaire – the supply chain, methods & tools, challenges, fraud?
Workshop – qualifying trust, feedback and iteration on conceptualizations

6. Seppänen: Measuring inter-organizational trust—a critical review of the empirical research in 1990–2003

12. Information quality
● Silos
● Different formats
● What is enough info?
● Garbage in, garbage out
Legal implications
● Contracts
● One step back/forth
● Governance
Trust
● Ambiguous
● Certifications
● Audit & Control
● Contract
Multi-sided
● Automation
● Traceability – the origin
● “Digital trust”
● Cooperation/Collaboration
● Transparency
Business
● CSR
● Storytelling
● Brand protection
● Risk Management
● etc.

13. source: https://www.provenance.org/news/technology/tagging

14. ● Immature technology
● Low digitization
● Bridge the digital and physical
● Ignite collaboration
● Blockchain don’t verify (a), it validates
(b)
a. demonstrate that (something) is
true, accurate
b. give proof of, show to be true
● Don’t build cars, when there is no road

15. SILOED STORES OF VALUE
PROFIT PROPAGATING PURPOSE
RISK OF REPRODUCING THE SAME SYSTEMS

16. LinkedIn: Kristoffer Just
Twitter: @kristofferjust
Mail: kristofferjust@gmail.com
Website: kristofferjust.com
FEBRUARY 8, 2018
Copenhagen, DK