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SEARCH ENGINE OPTIMIZATION
Case Study
Goal:
Drive more people to the website by ranking higher for
keywords, doing so would increase potential prospects
needing art services.
Project Duration:
14 Months (Ongoing)
Problem Statement:
The client is in a competitive niche and was looking to
rank for competitive keywords. The client wanted to
rank high for keywords like “art crating houston”, “art
services houston”, and “art storage houston”.
Our Client:
This customer provides art
services in Houston, Texas,
offering storage, crating,
and installation of fine arts.
01
STEP
We performed
in-depth market
research and
competitor
analysis.
02
STEP
We set up the
necessary tracking
codes and made
sure those codes
had been
implemented
correctly on the
client’s site.
03
STEP
We performed
keyword research
to determine
what keywords
we would target
and track for the
campaign.
04
STEP
We performed a
site audit, revealing
any on-page issues
that required
immediate
attention.
05
STEP
Our team of SEO
experts continued
to optimize the
site to gradually
increase keyword
rankings, helping
generate overall
ROI.
STRATEGY (OVERVIEW)
Our strategy consisted of five general steps, proven
to generate optimal results.
KEYWORD RANKING RESULTS:
Keyword 06 Apr Diff
1.art crating in houston 1 +3
2.art services houston 1 +4
3.art storage houston 1 +1
4.houston fine art services 1 +1
5.picture hanging services houston 1 +85
6.picture hanging services houston tx 1 +97
7.professional picture hanging services houston 1 +99
8.art shipping houston 3 +1
9.fine art shipping houston 5 +1
10.art installation houston 6 +28
REAL WORLD RESULTS (ON GOOGLE SERP):
Our SEO experts ran a highly optimized SEO campaign to start generating
organic traffic and eventual leads.
Final Outcome
Wewere able to increase the positions of multiple keywords on Google’s search
engine results page to the first page. Many of these keywords increased
dramatically in the first couple of months of the campaign.
Solution

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Art Service Provider - Houston

  • 2. Goal: Drive more people to the website by ranking higher for keywords, doing so would increase potential prospects needing art services. Project Duration: 14 Months (Ongoing) Problem Statement: The client is in a competitive niche and was looking to rank for competitive keywords. The client wanted to rank high for keywords like “art crating houston”, “art services houston”, and “art storage houston”. Our Client: This customer provides art services in Houston, Texas, offering storage, crating, and installation of fine arts.
  • 3. 01 STEP We performed in-depth market research and competitor analysis. 02 STEP We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site. 03 STEP We performed keyword research to determine what keywords we would target and track for the campaign. 04 STEP We performed a site audit, revealing any on-page issues that required immediate attention. 05 STEP Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI. STRATEGY (OVERVIEW) Our strategy consisted of five general steps, proven to generate optimal results.
  • 4. KEYWORD RANKING RESULTS: Keyword 06 Apr Diff 1.art crating in houston 1 +3 2.art services houston 1 +4 3.art storage houston 1 +1 4.houston fine art services 1 +1 5.picture hanging services houston 1 +85 6.picture hanging services houston tx 1 +97 7.professional picture hanging services houston 1 +99 8.art shipping houston 3 +1 9.fine art shipping houston 5 +1 10.art installation houston 6 +28
  • 5. REAL WORLD RESULTS (ON GOOGLE SERP):
  • 6. Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads. Final Outcome Wewere able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign. Solution