2. Recap
Bellas Landscaping is one of the premier
landscapers in the Bloomington/Normal area.
In this meeting, we are discussing their potential
areas for improvement, how Mavidea can help in
those areas, and what results our partnership can
create.
3. Current
Situation
• Improve reach and brand awareness in the
Bloomington/Normal market
• Attract and maintain quality employees
• Determine if there is a more efficient/effective
marketing strategy
4. Recommendations
• New website design
• Audit of current AdWords account
• AdWords management
• Social media strategy and implementation
5. Website Design
In our opinion, it would be ideal to redesign and
launch an updated www.bellaslandscaping.com. By
optimizing the site for better conversions and a better
user experience, we believe the rest of the ad dollars
and efforts spent on social media will be maximized
• $299/month with a 24 month contract
• WordPress content management system
• Drag and drop page builder for easy and quick
page edits and page creation
• Responsive (mobile and tablet friendly) web
design
• Up to 15 pages set up by our team (you can set
up as many as you like)
• 6 hours of creative/technical support each
quarter
6. WordPress?
It’s the most popular choice for websites,
powering over 75 million websites
worldwide.
It’s very SEO friendly.
Has won “CMS of the year” 7 years in a
row now.
Since it’s so widely used, it also allows
clients the freedom to move their website
to another provider if they need to.
7. Mobile First
More people view websites from their
mobile device than their
laptop/desktop.
Google is creating a separate index for
mobile website traffic.
57% of users say they won’t recommend
a business with a poorly-designed
mobile site. (socPub)
Average smartphone conversion rates
are up 64% compared to the average
desktop conversion rates. (CMS Report)
8. MavideaSITE
Web Design
Process
1. We meet
•In a joint meeting, we’ll carefully listen
and discuss your goals, customer, and
strategy to develop a perfect plan
2. We build your website
We use that plan and communicate with
your team to build you a website that
creates sales
3. Review, approve, launch
Once complete, we’ll send your website
for review, and work on it until it’s exactly
what your business needs. Then we
launch your new website!
9. How to Use
Your Support
Hours
All Mavidea websites include ongoing
technical/creative support hours.
•Content changes
•Picture changes
•About us/employee picture updates when someone leaves or someone
starts.
•Add social buttons/change social buttons
•Add chat functionality
•Add client login features
•Change/modify contact forms
•Integrate Calendly (online scheduler)
•Add before/after pictures to your portfolio
10. AdWords Audit
& AdWords
Management
An audit of your current AdWords campaigns will
determine areas of potential savings and increased
effectiveness. Then managing the ongoing
maintenance and budget for these campaigns to
continue maximizing value for the money spent.
• $500/month plus ad spend
• AdWords management includes:
• Keyword research
• Market research
• Create and launch AdWords Campaign (up to 5 ad
campaigns included)
• Monthly tracking: Analytics and AdWords
• AdWords monitoring and optimization
• Creative planning
• Google Analytics progress reporting
• Development of landing page(s) (up to 3 landing pages
set up)
11. Social Media
Consulting
Social media consulting and continued assistance
in planning, creating, and scheduling social media
posts for engagement.
• Social media includes….
12. Results
• Increase lead quantity and decrease time
investment.
• Increase click through rate while decreasing
cost per click.
• Grow social media following and engagement,
to strengthen online digital relationships
13. Why Mavidea?
With over 10 year of
experience in this
industry, we have the
tools and experience to
guide Bellas
Landscaping to the next
level of success through
digital strategies.
14. Zeller Electric
“We wanted to get noticed on
web searches and in our different
service markets. Mavidea met
with us and created an easy to
follow plan for a new website. Our
new website tells people exactly
what they need to know about us
– making us stand out in our
industry.”
15. The Loranda
Group
“Mavidea recently overhauled an existing
website for my company and I must say
that I've been impressed. From the initial
consultation where they spent a
considerable amount of time asking about
my business and my goals for the site, to
the end product where I've received
numerous compliments for its ease of use
and visual design. The best part... the
people are really good to work with, which
has made the process nearly stress free.
Great job guys!” – John Moss
16. The Next Step
Dance Studio
Next Step Dance has grown from
170 dancers to nearly 550 in just
three years, and they plan to
surpass 600 by the end of next
spring.
“Our website has really
transformed our business.”
Polly started working with
Mavidea in 2015 to have a new
website built and to receive
ongoing support.
17. Janek Performance Group
“Jason recommended some much needed improvements to our Google and Bing ad spend.
We’ve seen some positive results that have helped us dramatically improve CTR (it
increased by more than 1% on Google; by 2.5% on Bing) and also lower the cost per lead
conversion for this past month by over $20. Good stuff.”
– Rudy Joggerst, Marketing Manager
18. Client Results
35% increase in website visitors
17% decrease in bounce rate
40% increase in page views
The average client call is resolved
the same business day
Over 50% see an increase in
revenue after their site launches