By Becky Lindsay Clark

1. Evaluation Question 3

2. Summary
• In this question I will be going through all of
the feedback that I got through the process
and reflecting on it and how I changed my
work when considering the feedback.

3. When doing our pitch, there were a number of pointers which were said and addressed at
the time of my pitch. These comments were addressed. There were a number of questions
which were said which gave us things to think about. The initial worries of the target
audience were mainly about the car; they were worried that it wouldn’t be safe enough and
that it would be hard to film. One bit of feedback was that “have we considered the health
and safety regulation when filming ?” On reflection, this was a question which was key in
how we filmed our sequence because we were going to have to use just one camera and
move it around. However on reflection we realised another one of our team had a Go Pro
camera and this then made filming easier and safer. So we had already filmed once with just
one camera however we decided to put in another filming day with the Go Pro to get extra
footage. This was to make sure everyone involved was safe.

4. Rough edit
To get feedback, we showed a number of our target audience our
rough edit, this was to see what they liked and what we could
improve in order to have a better music video.
Across all of the comments, they said that the lip sync could be
better timed and I agree with that. In parts of my rough edit there
was poor lip syncing One comment says that ”Lip syncing is out in
numerous shots”. For example when the main man is singing
along in the first verse, however when he is turning the corner he
gets the lyrics wrong which is obvious to our audience. We saw
this when editing and to combat this problem, we have edited the
footage in order for it to fit the song and make for a better part of
the video. Also because we have edited the poor lip syncing, it
adds more continuity to our music video and adds shot variety
because it is showing a use of rewinding and fast-forwarding.
These comments were important in making sure that I could
improve my music video and ensure it appealed to my target
audience so that they liked it . Consequently, with my rough draft,
there were bits which they liked, for example in two of the
comments they both liked the editing in the first part as it was cut
to the beat. This was useful because it meant that we could carry
on working in that because we know that it is what our target
audience want from our music video. So that was positive and we
then used it to our advantage because in the bridge scene of our
music video, we made it so that there was lots of fast editing to
keep with the theme of what our target audience liked. I think
that it was very necessary to have this feedback because when we
were creating our media product, I would look back to this
feedback in order to think about what our target audience would
like.

5. Music Video Final Feedback

6. Music Video Feedback
For the final version of my music video, we received feedback in a
number of different ways; from the comments on the YouTube video,
to doing a survey. This meant that I had feedback on what I made, to
make sure that it was good enough and that my target audience were
satisfied with what I had produced. On the previous slide. I have
screenshots from two different media technologies, Facebook and
Survey Monkey. This feedback was useful because it came from our
target audience and we were appealing to them in largely a positive
way . This feedback helped me creatively because it confirmed that I
had used the right idea. As it was a concept video this went down
really well with my target audience, One comment was that they
thought that the concept video was “really inventive and clear”. This
kind of positive feedback meant that we had done of good job of
showing that our music video was a concept video and it helped define
of our type of video.

7. Music Video Feedback
In the online survey, we asked the question “did you
enjoy the conceptual themes of the video”. I received
positive feedback from this question because 75% of
people responded to this question as yes. This is positive
feedback because it means that the idea as a concept
video which was the theme of driving in a car, worked
well. The feedback was useful however it did show us
that some people didn’t like the concept or didn’t
understand it. Consequently they didn’t write feedback
which meant that there wasn’t any constructive criticism
so that I didn't know what I could improve.

8. Digipak Feedback

9. Digipak feedback for mockups
I have done a number of different mock ups for my Digipak as I changed my mind halfway
through the process. The reason for this was because of the feedback I received and also my own
personal opinion. My opinion was that although my band was called Peace of Lions, there would
be no relevance to the music video or to the magazine advert and I thought that they would all
need to be linked. Also I didn’t want to have a lack of continuity when looking at my Digipak
because some of the pictures would be drawn where as the other panels would be a photos and
it would look unbalanced. Therefore I thought that I would revolve my Digipak and magazine
advert around the band and cars instead so that it could link with the music video. The other
reason that I changed my idea is that I received feedback from one of my teachers, “there would
be a lack of continuity “ and also “The drawn images make it look less professional , I think it
would be more beneficial as a picture”. This was constructive criticism. An additional comment
from one of my target audience stated “ Also maybe want to think about the imagery with the
lion”. This was a key indicator that I should change my idea because it wouldn’t have appealed to
my target audience. Consequently this meant that it wouldn't have linked to my band or the
music video.
. This was with the band and I was able to use the photos for my Digipak and my magazine
advert. When I showed the draft Digipak to my audience there was mainly positive feedback. This
audience feedback was helpful because it made sure that I changed my idea for the better
because the ideas interlinked. I think that the feedback process for the Digipak was necessary in
order for me to improve and change my work. In the following you can see I changed my work
dramatically in response. The aim was the audience would prefer it because it would be more
appealing and it would be more similar to my inspirations which were the 1975 and Catfish and
the Bottlemen. Our audience would like it more because they preferred similar music.
on thisaudience

10. Digipak Drafts

11. Digipak Draft continued
The next pieces of audience feedback was for my Digipak digital copies. I made many mock up to make sure that I had the
best result. The first mock up was about the four car images. I wanted to make sure that they linked and that they had
continuity of the images. I wanted to use the lights as a common theme. I received positive audience feedback from such as
“I love how the photographs link to your music video”. This is because within my music video I used car lights in the bridge
scene of my music video. These comments were helpful because they made sure that I kept photos in specific panels
because it was positive feedback. Another bit of feedback which made sure that I kept these photos was from my teacher
” those photos have good continuity”. This was positive feedback because it meant that the photos are linked which makes
for a better digipak. With the first image, I was able to get some feedback on the first draft, Although they liked the car
images, they had some pointers for me when considering the band shot. Their criticism was that the colour scheme of the
photos “ The photos of the band are slightly too blue toned which means that they don’t match as well as they could. Also
the picture that needs to be across the whole of the panel not just half”. As a result of the first part of that comment I
changed the colour scheme so that they were more red toned and matched with the car lights so it interlinked more and
they looked better as one media text. This was a necessary for the creative process because it gave me a chance to change
what I have done. In order to get better continuity.
The next draft was an improvement from the previous, because I changed the colour of the image to fit more with the other
images. This is an example of where I have taken the constructive criticism on board and changed my ideas. Also I cropped
the image of Nat in order for it to fit the panel. This then led to the colour change which we see in the final photo on the
previous slide, this gave me the chance to put on the writing and to make sure it looked like a Digipak. The audience
feedback for this part of my media product was key because I needed to make sure it fitted with the conventions of the indie
pop genre as well as the conventions of the Digipak. I think that the feedback was necessary in order for me to get the best
work and it make sure that it would appeal to my target audience.

12. Digipak Final
“I like the range of colours
and the different lighting in
each photo. I also like the
way you have designed the
back of the CD (with Nat on
it)”
“Love the images on the panels, and
the group blends really well. The
conventional features and layout is all
there and it sells the artist. I'm not
sure on the font and colour of pride of
lions though. And the front panel on
album seems a bit squished. With
Georgia's head 🙂”
Digipak: “I love how the photographs link to
your music video. The bright colours make
your digipak eye catching, fun and colourful.”

13. Digipak final
• When considering my Digipak final, it was important to get as much
feedback as possible to make sure that I have done the right job. When
considering my final Digipack, I reviewed all feedback from my target
audience. As a collective, they all like how the images linked to the other
media products. This was positive feedback because it was saying that I
had successfully link all three of my products. I had created successful links
because I had used similar picture to the ones in my music video and my
magazine advert. It all interlinked which is what we want from one
promotion release. However a couple of the comments were constructive
“ I'm not sure on the font and colour of pride of lions though. And the
front panel on album seems a bit squished. With Georgia's head”. If I was
to do this again taking into account this feedback , I would have made my
text slightly lighter and made it more like the writing on the back cover. I
would have made my band three members instead of four because I think
it would have been easier to fit on the panels and that would also have
been similar to my inspirations the bands such as The 1975 and Two Door
Cinema Club.

14. Magazine Advert Drafts
When developing my magazine advert, I wanted to create something which
would appeal to my target audience. Following my first draft , I received
feedback in the form of verbal comments from my peers and teachers. One
of the comments which I used to make my work better was that “the
writing is wrong for the type of look that you want to go for and that it is
too big and detracts from image”. On reflection I agree with this comment
because I feel that the size of the writing and the shape fills up the space
too much and you don’t actually appreciate the photo. This lead me to
change the font and the style of the writing completely . The second draft
was the complete opposite of the first draft. I made the title of the band in
a different style of writing to the rest so it stands out more. This received
positive feedback which made me keep it, “the title being bold and stand
out” and “The colour of the text is really eye catching and cool and links
with the colour of a lion which I think is really clever”. This was beneficial to
the process because it gave me reassurance that my target audience liked
that part of my magazine advert. However in this draft, there was some
constructive criticism, that although the font was right, the spacing out of
the writing wasn’t appropriate. “it seems that you are trying to space it out
too much so that you can fill up space”. With this comment I decided to
make the change and accept the gap because it would fit the conventions
of my genre and it would be similar to my inspirations.
First draft

15. Magazine Advert Final
I like the colours used in your digipak
and I like the way James and Georgina
are looking down onto Nat. I also like
the way you have designed the poster,
with the title being bold and stand out
and the way you have positioned
James, Georgina, Nat and Georgia is
very effective
Advert: the band look really good together and I
like the fact the male member has his arm on the
others shoulder, it represents a friendship and
bond between the members. The different levels
of the members makes the photograph interstitial
and busy. The colour of the text is really eye
catching and cool and links with the colour of a
lion which I think is really clever!
Overall love these two products as they are eye
catching and engaging and they link to your video

16. Magazine advert final feedback
When looking at my final magazine advert, I got feedback from my target audience as
well as my teacher to make sure that the magazine advert was meeting the
conventions of the indie pop genre and of what a magazine advert should have on it.
From the comments, it was apparent to me that my target audience liked the
positioning of my models, they stated that “the way you have positioned James,
Georgina, Nat and Georgia is very effective”, the other comment is “I like the fact the
male member has his arm on the others shoulder, it represents a friendship and bond
between the members. The different levels of the members makes the photograph
interstitial and busy”. These comments make me think that they thought that the
positioning of the band members was effective and appealed to my target audience.
From this I have learnt that the positioning of my band is key to make an aesthetically
pleasing photo. As a package one of the comment was very positive, because it meant
that there is a clear link between all of the products and that together as a collective
they work well. This was backed up by this comment on my magazine advert from the
target audience group “Overall love these two products as they are eye catching and
engaging and they link to your video”.

17. Conclusion
To conclude audience feedback is very important in
constructing media products because they help you find
improvements to make my work better and also can be
specific in what I need to improve and what they want to
see and what I can improve. I can use the feedback to my
advantage because it means that I can get constructive
feedback and it gives me a different perspective.