Persuasive presentation about trying to make the HZ University (Vlissingen) use the tap water stations designed by the JoinThePipe foundation.
University-project aiming at developing persuasive presention skills.
12. Problems of bottled water
Total PET bottles recycled in the Netherlands, 2008
Recycled
32%
68%
Wasted
Agentschap NL, 2006-2011
CBS, 2010
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13. Problems of bottled water
Total PET bottles recycled in the Netherlands, 2011
Recycled
50,000 Tons 40%
60%
Wasted
VROM-Inspectie, 2010
Bureau B&G, 2011
CBS, 2011
17/06/2012 13
14. Problems of bottled water
Small PET bottles recycled in the Netherlands, 2011
Recycled 20%
20,000 Tons
80%
Wasted
VROM-Inspectie, 2010
Bureau B&G, 2011
CBS, 2011
17/06/2012 14
33. Common objections
“Would you fill up your water bottle in the restroom?”
10%
“Why not go to the tap in restrooms for example?”
Yes, all the time
40% Sometimes
30% Rarely
Never
20%
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34. Common objections
“Why not go to the tap in restrooms for example?”
« Most people have not washed their
hands before touching the tap »
« I don’t find the restrooms to be very
clean »
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35. Common objections
“Would you fill up your water bottle at a water tap station?”
20%
Yes, I would
Yes, sometimes
10% 50% Maybe
Not at all
20%
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36. Common objections
Lifecycle lifetime
“The bottles and water tap stations are expensive”
1 hour
Regular plastic bottles Our bottles
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37. Common objections
“You support water & sanitation projects in the developing
countries”
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38. Summary
✓ All problems caused by bottled water
Tap water as the only way to go
The HZ University can contribute & benefit
No profound objections
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39. Summary
All problems caused by bottled water
✓ Tap water as the only way to go
The HZ University can contribute & benefit
No profound objections
17/06/2012 39
40. Summary
All problems caused by bottled water
Tap water as the only way to go
✓ The HZ University can contribute & benefit
No profound objections
17/06/2012 40
41. Summary
All problems caused by bottled water
Tap water as the only way to go
The HZ University can contribute & benefit
✓ No profound objections
17/06/2012 41
Today about 1 million ton of plastic debris, together the size of Europe, is floating around in our oceans…
You can divide the problems of bottled water into 3 categories, which is in fact the entire lifecycle of the product.1. It starts with the production of plastic bottles which involves the use of very dangerous chemicals. The composition of all these chemicals (abbreviated PET) necessary to make a plastic bottle require a tremendous amount of natural resources and take hundreds of years to decompose.
2. Then, the actual water used, promises (according to the manufacturer) to come very far and exotic places and needs to be shipped-in via these huge container boats that heavy pollute our environment.…Additionally, trucks carrying the water to the next location drive most of the time half-empty due to the enormous weight of the water.
3. Thirdly, is waste management. The plastic bottles are being thrown away after being used only once?! This is the manufacturer’s intention because the bottles are not mend to last more than once. Research has shown that disposable bottles already begin to decompose after using/refilling them a couple of times …so it’s very unhealthy to use these bottles more than once.This makes recycling the bottles of utmost importance! …However, only a few countries worldwide actually recycle plastic bottles.
In 2008, the Netherlands aimed at a 32% recycle of all plastic bottles.
Now they’ve managed to increase this to 60%, but according the to the Dutch government ‘more’ is simply not achievable. But, ladies and gentlemen, 30, 60 or 100% recycling… we are talking about 50,000 tons of plastic bottles still being produced every single year!And when we look at the figures of small plastic bottles. The type mostly used for bottled water, the numbers are even worse!
Here, only 20% gets to be recycled and still, 20,000 tons of these bottles are produced every single year!
In the Netherlands, today, 80% of these bottles ends up just between all other normal house garbage and only a very primitive manual selection method is used to filter-out some of the disposed plastics.
Now that we’ve seen the problems of bottled water…
…let us show you why tap water is the alternative.
Well, first of all: we have plenty of it?! Our nation has an infinite supply of groundwater, so we no longer need to import this from the Alps, Canada or Fiji…
Secondly, our ground water is very easily purified by which we also use natural methods, such as coastal dunes, as you can see here in this diagram, to act as a filter. Groundwater being pumped up and filtered by fine and course sands.This makes it a much cleaner and more sustainable source for our fresh water.accumulate, filter, cleanse and distribute
But, don’t forget the price. Did you know that bottled water is more than 1,500 times more expensive?Think about that? Why are we paying so much more for bottled water when a litter of tap water costs half a cent
So, we’ve seen the advantages of tap water…
…now, my colleague will explain to you how the HZ University can use the benefits of tap water.
JoinThePipe came with the solution and designed a set of water tap stations for everybody. There are ones for the little children all up to the University students… (or something like this)The water tap stations start at a price of €2,500
These water tap stations creates easy assess to clean, cheap and healthy drinking water for all HZ students and staff members.
In addition, JoinThePipe also designed a set of sustainable water bottles which leave no chemical traces and that last a life time. So, the students no longer have to use disposable plastic bottles but instead, they can just buy one. The bottles cost €17,50 eachBut, because we received some comments that the bottles weren’t ‘appealing’ to everybody, we also made a pink one for the ladies and an orange one for Dutch soccer fans.
….and, this will show, once again, that the HZ University cares about the environment and is a pioneer when it come to sustainable innovation!
The most common objection is that bottled water is more healthy for you. You can easily get this impression when you look at how bottled water is been advertised and marketed by the manufacturers. But, it turns out that most of the producers are not obligated by law to tell customers where exactly their water comes from. Lots of the water is actually just plain tap water?!Scientific research has shown that bottled water is not healthier at all.
Some of the arguments that we received were that: “Most people have not washed their hands before touching the tap” and “they don’t find the restrooms to be very clean”.
Plastic bottles are products of mass consumption which means they are made to be disposed quick after usage. Wether it is on the ground or in the bin, they still don’t last for more than an hour. tim However, our bottles are made of sustainable materials and will last you a lifetime.
With the sales of water tap stations and bottles we finance projects in developing countries such as in Africa & India
So having a water tap station at the HZ University, student will be responsible for 0% of plastic pollution at the University.
…and youcanrestasurthatyourchildrenwillenjoy the clean site of nature.