Speaker: Joanne McGonagle Are you wondering how you can build an engaged and loyal Facebook page? Are you getting "Liked" but not getting any engagement? Learn tips on how to not only get likes but to build a community on your facebook page. Takeaways: How to communicate with your fans as friends Engagement is a two-way street. Don't do drive by posts. Learn why consistent updates matter Monitor, measure, evaluate then adapt.

1. You Said You “Like” Me
But You Never Call
Building a Community on Facebook

2. Joanne McGonagle
Author, Master of Zoology, GFP @thetiniesttiger

3. One Cat
• An unplanned adoption
changed two lives
• We were redirected to
follow a different path
• Started a Facebook
page to sell books and
bring more awareness
to big cat conservation.

4. The Beginning
The Voice of your Brand

5. Community Building

6. Communicate as Friends
•Fans versus Friends
•I, Me, Mine versus We, Us,
Ours
•Allow posts by everyone

8. The Tiniest Tiger on Facebook
55,152 “Likes”

9. Engagement is a Two-Way Street
•Don’t Do Drive-By Posts
•Participate in Conversation
•“Like” comments by others
•Chat with Friends in the Thread
•Answer questions

10. What’s a Drive-By Post?
• Auto-posts from other social media
sites.
• Posting and not participating in
comment thread.
• Sell, Sell, Sell, Sell….cute cat photo…
Sell, Sell, Sell….

11. Participate in Conversation

12. Keep Up With Your Updates!
• Try to post about the same time each
day.
• Return to the page to “like” comments
and reply in the thread.
• Friends of your page will begin to look
for your updates and keep returning.

13. Super Busy? Schedule Ahead
• Schedule your posts to help save time.
• Just make sure you go back and
engage with the page

14. Monitor, Measure, Evaluate

17. • Be authentic and honest
• Transition through tough times
• Listen and Adapt
Time Brings Change

18. Steps to Build Your Facebook Page
1. Communicate as a friend
2. Actively engage on your page
3. Post consistently.
4. Monitor, Measure, Evaluate
5. Adapt

19. Please Remember to care for all cats,
big and small

20. Thank You!