Navigating the Pet LifestyleProduct LandscapeHow to Attract Readers and Advertiserswith the Hottest Trend in Pet BloggingJ...
Design Milk Founded in 2006              700K+ subscribers  2 million+ page views/month      Dog Milk Founded in 2010     ...
Founded in 2007               23K+ subscribers       300K+ page views/monthNavigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Dedicated to Modern Design                   Where Dogs Meet DesignNavigating the Pet Lifestyle Product Landscape
Why Should I Add Products To My Blog?  •      Do it for your readers: Readers want to         know about what’s new, inter...
SAY WHAT!?  • 46.3 million households with a dog    in the United States  • 38.9 million have a cat  • 62% of all US house...
The Pet Lifestyle                 Product LandscapeNavigating the Pet Lifestyle Product Landscape
Categorizing Pet Lifestyle Products: STYLE                Traditional                                Modern               ...
Categorizing Pet Lifestyle Products: MANUFACTURING      Handmade,                                     Mass     One-of-a-ki...
Categorizing Pet Lifestyle Products: PRICE                $                                $$$$Navigating the Pet Lifestyl...
Pet Lifestyle Products                and Your BlogNavigating the Pet Lifestyle Product Landscape
Product GiveawaysNavigating the Pet Lifestyle Product Landscape
FundraisersNavigating the Pet Lifestyle Product Landscape
Product ReviewsNavigating the Pet Lifestyle Product Landscape
Where to Find            Pet Lifestyle ProductsNavigating the Pet Lifestyle Product Landscape
Pinboard or Catalog Sites: Fancy & PinterestNavigating the Pet Lifestyle Product Landscape
NewslettersNavigating the Pet Lifestyle Product Landscape
Trade ShowsNavigating the Pet Lifestyle Product Landscape
Reader SubmissionsNavigating the Pet Lifestyle Product Landscape
Questions?Navigating the Pet Lifestyle Product Landscape
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Navigating the Pet Lifestyle Product Landscape How to Attract Readers and Advertisers With the Hottest Trend in Pet Blogging

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Presented by: Jaime Derringer & Kate Benjamin

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Navigating the Pet Lifestyle Product Landscape How to Attract Readers and Advertisers With the Hottest Trend in Pet Blogging

  1. 1. Navigating the Pet LifestyleProduct LandscapeHow to Attract Readers and Advertiserswith the Hottest Trend in Pet BloggingJaime DerringerFounder & Editor, Design Milk & Dog MilkKate BenjaminFounder & Editor, Moderncat.net
  2. 2. Design Milk Founded in 2006 700K+ subscribers 2 million+ page views/month Dog Milk Founded in 2010 2800 subscribers 125K page views/monthNavigating the Pet Lifestyle Product Landscape
  3. 3. Founded in 2007 23K+ subscribers 300K+ page views/monthNavigating the Pet Lifestyle Product Landscape
  4. 4. Navigating the Pet Lifestyle Product Landscape
  5. 5. Navigating the Pet Lifestyle Product Landscape
  6. 6. Navigating the Pet Lifestyle Product Landscape
  7. 7. Dedicated to Modern Design Where Dogs Meet DesignNavigating the Pet Lifestyle Product Landscape
  8. 8. Why Should I Add Products To My Blog? • Do it for your readers: Readers want to know about what’s new, interesting, useful • Do it to support your blog: Product manufacturers, designers, retailers and distributors are your potential advertisers • Do it to expand your business: Developing relationships leads to bigger and better thingsNavigating the Pet Lifestyle Product Landscape
  9. 9. SAY WHAT!? • 46.3 million households with a dog in the United States • 38.9 million have a cat • 62% of all US households own a pet of some sort (dog, cat, bird, fish, reptile, etc.) • $50-55 BILLION (!) spent on pets in 2011-2012 Source: americanpetproducts.orgNavigating the Pet Lifestyle Product Landscape
  10. 10. The Pet Lifestyle Product LandscapeNavigating the Pet Lifestyle Product Landscape
  11. 11. Categorizing Pet Lifestyle Products: STYLE Traditional Modern GlamourNavigating the Pet Lifestyle Product Landscape
  12. 12. Categorizing Pet Lifestyle Products: MANUFACTURING Handmade, Mass One-of-a-kind ProductionNavigating the Pet Lifestyle Product Landscape
  13. 13. Categorizing Pet Lifestyle Products: PRICE $ $$$$Navigating the Pet Lifestyle Product Landscape
  14. 14. Pet Lifestyle Products and Your BlogNavigating the Pet Lifestyle Product Landscape
  15. 15. Product GiveawaysNavigating the Pet Lifestyle Product Landscape
  16. 16. FundraisersNavigating the Pet Lifestyle Product Landscape
  17. 17. Product ReviewsNavigating the Pet Lifestyle Product Landscape
  18. 18. Where to Find Pet Lifestyle ProductsNavigating the Pet Lifestyle Product Landscape
  19. 19. Pinboard or Catalog Sites: Fancy & PinterestNavigating the Pet Lifestyle Product Landscape
  20. 20. NewslettersNavigating the Pet Lifestyle Product Landscape
  21. 21. Trade ShowsNavigating the Pet Lifestyle Product Landscape
  22. 22. Reader SubmissionsNavigating the Pet Lifestyle Product Landscape
  23. 23. Questions?Navigating the Pet Lifestyle Product Landscape

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