How to Make Your Content More Shareable

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Keynote Speaker: Matt Silverman

Matt Silverman will discuss the strategies Mashable and The FluffPo employ to make all of our content as social as possible. This includes headline optimization, compelling images, SEO tactics, training your audience and understanding the culture of the web's major social networks.

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How to Make Your Content More Shareable

  1. 1. How to make your content more social
  2. 2. Creating Awesome Content
  3. 3. Good Humor
  4. 4. Attract Readers with Utility
  5. 5. Be Timely
  6. 6. Write a Killer Headline
  7. 7. Good SEO Converts Searchers Into Followers
  8. 8. Make Your Tech Work for You
  9. 9. Spread it Far and Wide
  10. 10. Appeal to Influencers • The Network Effect • Contribute to other publications • Connect with content creators who share your audience • Take advantage of syndication
  11. 11. Optimize for Social Networks
  12. 12. Images Rule the Web
  13. 13. Understand Networks
  14. 14. Live Where You Share
  15. 15. Pinterest
  16. 16. Twitter
  17. 17. Tumblr
  18. 18. And More... • Reddit • Instagram • StumbleUpon • Email and newsletters
  19. 19. Invest Resources Where Your Audience Lives

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