International marketing

2. Style of park
 VietNam Disneyland will be built with different style with
others Disneyland park. However, It’s still keep some
feature
 thing.
 We’ll build VietNam Disneyland as a small city. Others
Disneyland park was built follow the fairy tails in Disney
cartoons. We’ll create a new thing. We’ll combine
Disney, anime, manga and vocaloid (3D singer)
 Vietnam Disneyland ’ll be divided into 2 main area:
Disneyland ocean and Disneyland park.

3. Disneyland park
• Main Street, U.S.A.
• Adventureland
• Fantasyland
• Tomorrowland
• Toy Story Land
• Mystic Point
• Glory Square
• Akihabara town

4. Adventureland
Main Street, U.S.A. Fantasyland

5. TomorrowlandToy Story Land
Mystic Point

6. Glory Square Akihabara Town

7. Disneyland ocean
• Artificial beach
• Thrilling game area
• Food court area
• Hotel and restaurant “underwater”
• Pool swimming area

8. California Disneyland
Paris DisneylandHong Kong Disneyland
Tokyo Disneyland

9. Location
• We considered 3 city: HCMC, Nha Trang City, Binh
Duong province.
• The best choice is Binh Duong province
• The first thing is wide empty land area
• Binh Duong province are developing very quickly. It has
been invested by many foreign company. Beside that,
Dai Nam park, which is the biggest park in VietNam,
was closed.
• The infrastructure projects are applying with big
investment such as airport, industrial, Entertainment
area. This is a good opportunities for Disneyland.

10. Binh Duong Province- Thu Dau Mot City

11. Competitive Analysis
• Although there are not too much
competition in amusement park major.
However, If VietNam Disneyland open,
there will be 2 big competitors: SuoiTien
park, DamSen park.
• Souvernir: there are also two big
competitor Otaku Tokyo mode and
AnimeStuffStore.
• Coffee shop: Not too much competitor

12. Consumer analysis
• Domestic customer
• Foreign customer
• Children (ages 0-16)
• Ages 17-29
• Ages 30-60
• Oldster (ages >60)

13. Culture, social, economic
environment
• Food culture: Vietnam is a country have an
abundant food culture. Disneyland will
combine many Food culture.
• Food at Food court area’s various choice. And
food at Akihabara town certainly follow AM
Style.
• Viet Nam is developing with high speech
development. Tourism policy is cared very
much by government.

14. Food court
Vietnamese Food Bento follow AM style

15. Strength, weakness, opportunities
• Strength: New style park, New style cafe, Disney are liked by
many people in Vietnam and The World so that It easy to
attract customer.
• Weakness: Big area and too much field in an Amusement. It
easy lead to chaos if we don’t have good human resources.
• Opportunities: Developing tourism of Government, Crypton
Future Media stopped their 3D singer to perform in 2014.
Therefore, We are developing an orders 3D singer with more
face, sexy, beautiful voice and also buy three 3D famous
singers from Crypton Future Media is Len Kagamine, Rin
Kagamine and Kagame Luka. These 3D singers will perform
on our channel on TV and advertise the product of
Disneyland. It is predicted will help Disney channel increase
views and bring many benefits for marketing.

16. Staffing
If Business want to develop, we need an
abundant human resources with good quality.
We’ll open the training program for new staff.
We’ll have some linking with some university
about allow the student can training and
orientation their job
We have part time job and full job.

17. Field Researcher
 Shift: Full Time
 Responsibilities:
• Conduct interviews with guests and collect data for all in-park
research studies at outdoor areas. Interact with guests on a daily
basis and provide assistance if necessary.
 Requirements:
• At least 1 year of experience in field or telephone interview.
• Previous experience in customer service preferred.
• Ability to conduct an interview to collect response in a logical
manner.
• Good communication and interpersonal skills.
• Fluent in English, Vietnamese

18. Attractions and Guest Services Host
 Shift: (Full Time/ Part Time)
 Responsibilities
• Responsible for the daily operations of Attraction Operations, including
operating attractions,
• managing Guest flow, and welcome Guests.
• Handle Guests’ enquiries, requests and comments
• Achieve Disney service standard which beyond Guests’ expectation
proactively
• Assist in group ticketing operations with cash handling duties
 Requirements
• No experience is required for entry level
• Caring and outgoing with good interpersonal skill
• Fluent in English and Vietnamese
• Knowledge in other language(s) is a plus special is Japanese

19. Waiter and waitress
• Shift (Full/ Part time)
• Responsibilities:
• Serve in Disney restaurant, cafe, food court.
• Requirement:
• Disney restaurant: need to have 1 year experience at least. Fluent
English and Vietnamese. Always smile and friendly with customers
and enthusiastic
• Cosplay cafe: must have good- looking. It likes beautiful, moe (very
lovely). Fluent English, Japanese and Vietnamese. Always smile
and friendly with customers and enthusiastic.
• Food court: Fluent English, and Vietnamese

20. Rapid response team
 Shift: full time
 Responsibilities:
 Solve the instant
problem: fire blame,
emergency, theft…
 Requirement:
 Have knowledge about
health- care.
 Fluent English and
Vietnamese

21. Technical team
 Shift: full time
 Responsibilities:
 Repair and maintain all
system and machine of
Disneyland
 Requirement:
 Have knowledge about
technique and
technology.
 Fluent English and
Vietnamese

22. Product
• Recreation area
• Hotel- Restaurant- Coffee Shop
• Disney Festival
• Disney concert,3D Concert, Anime concert
• E-sport league
• Souvenir
• Cosplay

23. Theme Park
Fantasyland Tomorrowland

24. • VietNam Disneyland’ll build 2 hotel inside
Disney park and Disney ocean.
• We’ll also build coffee shop follow Disney
style, cosplay cafe, restaurant and bar follow
Disney style.

25. Hotel- Restaurant- Coffee Shop
Hotel in Disney Park Hotel in Disney Ocean

26. Cafe Cosplay Carnation cafe (follow Disney
style)

27. Disney Festival
Magic King festival Lion King festival

28. Disney concert,3D Concert, Anime
concert
Disney concert 3D singer concert

29. E-sport tournaments
Dota 2 International League of Legend
International

30. Souvenir
Disney Shop Otaku shop

31. Cosplay
Cosplay festival in Akihabara Disney Cosplay

32. Price
• Entrance ticket
• Game ticket
• Hotel- Restaurant- Coffee Shop
• Concert ticket
• Souvenir

33. Entrance and game ticket
Ticket for 1 person:
• Children: $ 29
• Adult: $ 39
Ticket for Couple: $ 76
Ticket for family (3-5 members): $126
Ticket follows contract: follow negotiation
between Disney and Tourist company.

34. Hotel- Restaurant- Coffee Shop
 Hotel in Disney Ocean: (4 start)
 Basic room: $ 89 (Free entrance ticket , and Breakfast in
Disney restaurant)
 Family room:$217 (Free entrance ticket, Breakfast, lunch and
dinner in Disney restaurant)
 V.I.P room: $150 (Free entrance ticket, Breakfast, lunch and
dinner in Disney restaurant)
 Hotel in Disney Park: (3 Start)
 Basic room: $49 (Free entrance ticket , and Breakfast in
Disney restaurant)
 Family room: $98 (Free entrance ticket, Breakfast, lunch and
dinner in Disney restaurant)
 V.I.P room: $89 (Free entrance ticket, Breakfast, lunch and
dinner in Disney restaurant)

35. Concert ticket
• Basic ticket: $55 (buy online -5% limited, Free
entrance ticket, 50% discount to lease cosplay and
5% discount everything in all shop at Akihabara
town)
• Gold ticket: $65 (buy online -5% limited, Free
entrance ticket, 75% discount to lease cosplay and
7% discount everything in all shop at Akihabara
town)
• Special love ticket: $75 (buy online -5% limited,
Free to lease cosplay, Free entrance ticket and
10% discount everything in all shop at Akihabara
town)

36. Souvenir
• VietNam Disneyland have many sourvenir
shop.
• Merchandises are abundant with the diversity
about model and price.
• Price: From $5- $115

39. Cosplay
Cosplay also have the diversity.
Customer can rent or buy cosplay with
wide choice and price.
Price: from $30- $70 for rent
from $30- $150 for buy

40. Promotion and marketing
• VietNam Disneyland‘ll have promotion for customer. It’ll help Vietnam
Disneyland in marketing
• _Disneyland ’ll have discount ticket and big sale with all Disney shop, Cafe,
and restaurant and discount in special occasion such as: X-mas, Easter,
Thanksgiving, Black Friday, Independent Day…
• _ We’ll apply Basic Member, Silver Member, Gold Member, Platinum
Member, VIP. Basic Member won’t discount, Member Silver 2% discount,
Gold Member 5% discount, Platinum Member 7% discount, VIP 10%
discount. In special customers member from member silver will discount
double.
• _Each month, Disneyland will organize lucky draw online with many prize
such as: 2 Days free in Disneyland and Disney hotel, Special product,
Voucher shopping…
• _The big prize for special customer with souvenir shop.
• _Disneyland mode also organize event and concert and sell ticket online.
The participant will have a number when they buy a ticket and we will chose
a lucky number in the concert or festival. The price will be very big: Special
product with value more than $500,000, Voucher shopping…

41. Marketing
 Introduce about VietNam Disneyland on all TV channel of Disney, social
network such as: Facebook, Twitter…
 Poster in the airport and cinema. We can sell some special episode of
Disney cartoon for some cinema with low price and they’ll help us
marketing.
 We will divide into 4 periods marketing:
• From September – November: Disneyland will focus marketing on Festival,
Cafe, Shop . We will apply promotion programs for student.
• From December - February: Disneyland will focus marketing online on shop
and organize the concert, event for X-mas, New Year, Valentine… and
selling ticket on our website. Apply promotion programs.
• From March – June: We won’t have too much marketing for this period.
• From July – August: This is summer. Moreover, Otaku celebration will be
organize in August. All these thing lead to the number of customers will be
increased very quickly. Every marketing active will be push up maximum
both offline and online. We’ll apply more promotion program in this time.