New product development

1. NEW FOOD
PRODUCT IDEA
GENERRATION
PRODUCT : SEEDS PIZZA

2. Instructor : Duong Thi Ngoc Diep
Group’s members:
Lê Duy Hồng Ân
Trần Lê Kim Phương
Nguyễn Trần Bảo Châu
Trương Nam Kha
Lê Hoàng Hiệp
Nguyễn tấn triều

3. CONTENT
1. IDEA GENERATION
2. INTRODUCE NEW PIZZA
3. SWOT ANALYSIS
4. PRODUCT IMPLEMENTATION
5. THE MANUFACTURING PROCESS
6. SURVEY
7. CONCLUSION

4. Idea generation
We have several ideas such as
 Mint coconut candy
 Green tea dumplings
 Automatic bubble tea making machine

5.  Smoothies complex 10 kind of juice
 Seed of pizza
 chocolate wine
Idea generation

6. Idea generation
Seeds of change is also one of the
top 10 trends list in 2017.
There are many types of whole
grains that are proven to be
super nutritious and lots of ways
to add them to your diet.
=>Finally we choose Seed of pizza
idea after discussing together in
order to satisfy new trends in
food production

7. Introduce new pizza
Chestnut flavor has the warm, solid and full body, wide
aroma, pleasant and lasting aftertaste.
Almond flavor has the aromatic, pleasant and fleshly.
 What is the flavor if the almond and chestnut is mixed
in pizza ?

8. Pizza flavor consists of a variety of materials,
combined with the health benefits of almonds
and nuts, it would create extremely unique flavor.
greasy taste of the cheese blend together with
the porosity of the seeds, not only that, the
feeling of crisp pie crust makes all who eat it can
not be forgotten.
Introduce new pizza

9. .
SWOT ANALYSIS

10. STRENGHTS
The product have new flavors, unique
Good health
•Less cholesterol, good for the heart.
•Reduce the risk of diabetes.
•Improve brain function, prevent cancer.
•Rich in minerals that help reduce the
risk of developing many diseases.
Less calorie than traditional pizza
Easy to process

11. WEAKNESS
❄Raw materials must be of good quality
❄Unsuitable for people with allergies
seed
❄Careful chew to feel the taste

12. OPPORTUNITIES
In line with the trend of consumers
=> good health products
Diversified distribution market:
•vegetarian
•Pregnant women
•Busy people but want to keep fit, as a
singer, athlete bodybuilder
•Who want to experience new sensations
•Indian vegetarian

13. THREATS
Competition from other products on
the market
Ensure uniform quality and food
safety
Consumer’s satisfaction of the seed
pizza tastes

14. Product Implementation
Step 1: Prototype development
- Seed pizza development
scientist will work in the lab to
develop one or more
prototypes.
- The scientist will usually set up
an experimental design to vary
ingredients at defined intervals
to see their effect on overall
liking, flavor, texture, and color.

15. Step 2: Consumer Testing
We asked comments from friends, relatives and
our neighbors, people ages from 15 - 35. The
majority of them agree and choose with this
product.

16. Step 3: Prototype Modification
•Based on the results of the consumer testing, we
change the product with our idea, traditional pizza
replaced by seeds pizza.
•Just replace main ingredient (by Chestnut and Almond),
keep maintain sub ingredient (onions, bell peppers,
Mozzarella cheese).
•The taste and flavor of the pizza was changed but the
size and texture of the crust remain the same.

17. Step 4: Scale-up and trial production
Once a final formula has been chosen, the product
development scientist will need to go to the plant
and “scale-up” the formula.
This means they will take the formula from the
bench-top (small batch process that makes a few
servings) to the plant (large batch process that
makes thousands of servings).

18. Start to cook
an initial curry
sample
Conduct
consumer test
Fix the formula
of product to
satisfy
consumer
Scale-up and
trial production
This phase is a very significant stage that
influences greatly to the final succeed of
products. So the food technologists should
invest more time, money, enthusiasm for
this phase.
Product Implementation

19. The Manufacturing Process

20. The main steps to make pizza
First step - Making the Pizza Dough
The step and most important step in making pizza is creation of dough by mixing
flour with water and or some other liquid (for example milk) and yeast
Second step - Preparing the Pizza
While the dough is growing you can prepare you topping ingredients, and preheat
the oven to 450°F for at least 30 to an hour. When the dough is ready, put it on the
surface that is slightly floured. With your hands stretch the pizza into oval shape
and flatten it to be 1/2-inch thick. The most common diameter of pizza is 10 to 12
inches.
Third step - Apply the Sauce and Toppings
With the dough prepared, now you can start adding sauce and toppings. After
sauce (which will give pizza moisture needed for the baking process) you can add
cheese and any other topping that you want.
Fourth Step – Baking
After you have finished with the toppings, pizza is ready for baking. The usual
amount of baking in a pre-heated oven lasts between 10 to 15 minutes. You will
know that pizza is ready when crust is browned and the cheese is golden.

21. 5Good taste
5Reasonable price
1Good texture
4ow fats and healthy
2resh and hot delivery
3Appetizing appearance
3Variety of flavor
CustomerImportance
App.Weight,shape,size,
thickness
Lowfattyeatables
Optionaleatables
Pizzacolor
Deliciousandfresh
toppings
Densityoftoppings34 26 20 3 15 14Importance Rating
30 23 18 3 13 13Weight %
G
G
F
G
G
P
P
Seedsparadisepizza
G
F
F
P
G
F
G
Meatloverspizza
G
F
F
F
G
G
G
Seafooddelightpizza
High (5)
Medium (3)
Low (1)
Nothing
Key of Relationships
Competitors
GoodG
FairF
PoorP
Key of competitor's Ratings
Strong positive
Positive
Negative
Key of Correlation
Survey

22. Nowadays people tend to focus on eat more nuts
daily, so not only eating directly dried nuts but also mix
it with other food products to increase palatability,
nutrition, and attract customers.
After the process studying food product development
subject and spent time doing presentations, we have
taken steps to become familiar with making a new
product, clearly seen the advantages and
disadvantages from which could realize optimal
approach to developing a new product in modern
industry.
Conclusion

23. Thanks for listening