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Project development pizza stix

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Project development pizza stix

  1. 1. Project development: Pizza Stix<br />By Cole M and Mackenzie P<br />Great Healthy Snack that Tastes Great<br />
  2. 2. Concept Introduction<br />Pizza Stix<br /><ul><li>Pizza slice rolled up on a stick
  3. 3. Easy to make
  4. 4. Easy to eat
  5. 5. Less messy then Pizza pops
  6. 6. Tastes great
  7. 7. Healthy hybrid whole </li></ul>wheat dough<br /><ul><li>Available in five flavors
  8. 8. Cheese
  9. 9. Pepperoni
  10. 10. Deluxe
  11. 11. Hawaiian
  12. 12. Vegetarian </li></ul>Great Healthy Snack that Tastes Great<br />
  13. 13. Development Process<br />
  14. 14. Marketing opportunity analysis <br />Competion: <br />Snacks<br /><ul><li>Granola bars
  15. 15. Dunkeroo’s
  16. 16. Ritz crackers
  17. 17. Doritos
  18. 18. Frito/ Lays
  19. 19. Ms. Vickies
  20. 20. Hot Rods
  21. 21. Yogurt tubes</li></ul>Frozen Pizza<br /><ul><li>Heinz Pizza Bagel
  22. 22. Pilsbury Pizza Minis
  23. 23. Pilsbury Pizza Pops
  24. 24. Delisso Pizza
  25. 25. McCain Pizza
  26. 26. Casa Di Mama Pizza</li></ul>Frozen Snacks<br /><ul><li>Pogos
  27. 27. Frozen burritos
  28. 28. Schnieders Hot Stuff’s
  29. 29. Kraft Bagel-ful
  30. 30. Jamaican Patties
  31. 31. taquitos
  32. 32. French Fries</li></li></ul><li>Market Opportunity Analysis <br />Competitors<br />Direct Competition<br /><ul><li>Pogos
  33. 33. Frozen burritos
  34. 34. Jamaican Patties
  35. 35. Taquitos
  36. 36. Heinz Pizza Bagel
  37. 37. Pilsbury Pizza Minis
  38. 38. Pilsbury Pizza Pops
  39. 39. Kraft Bagel-ful</li></ul>Indirect Competition<br /><ul><li>Delisso Pizza
  40. 40. McCain Pizza
  41. 41. Casa Di Mama Pizza
  42. 42. Frozen French Fries
  43. 43. Granola bars
  44. 44. Dunkeroo’s
  45. 45. Ritz crackers
  46. 46. Doritos
  47. 47. Frito/ Lays chips
  48. 48. Ms. Vickies
  49. 49. Hot Rods
  50. 50. Yogurt tubes</li></li></ul><li>Product Mapping<br />Common Characteristics of different brands: <br />Frozen pizza has a large market with a number of different brands producing different products.<br />They all focus on sit down dinning, Pizza pocks, Pogos, Frozen Pizza’s all need a plate or paper towel <br />
  51. 51. Product Mapping<br />The void Pizza Stix will fill in the market<br />Being able to eat pizza without making the a mess <br />The ability of an on-the-go pizza snack<br />A healthy snack to take on the go<br />
  52. 52. What we discovered:<br /><ul><li>Pizza stix will provide an on-the-go type of snacking
  53. 53. Cleaner to eat then most frozen snack/ meals (most involve a napkin to hold)
  54. 54. Quicker to make then frozen pizza
  55. 55. A quick warm snack unlike common room temperature snacks
  56. 56. Similar idea to Pogo by using the stick, but it is pizza
  57. 57. A healthier snack will draw mothers to buy for their kids</li></li></ul><li>Promotional Plan<br />Promotion<br /><ul><li>Commercials aired on TV channels,
  58. 58. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics</li></ul>Pricing <br /><ul><li> Similar competition like Pizza Pop’s and Pogo’s both under $4.00
  59. 59. The price of a box of four $3.95, box of 8 is $7.25</li></ul>Place<br /><ul><li>Placed in Grocery stores such as Metro, Sobey’s, No Frills, Loblaws, etc.
  60. 60. Placed in the frozen food section </li></ul>Product<br /><ul><li>Healthy snack
  61. 61. Attractive Brand logo features excited child and highlights nutritional value</li></li></ul><li>Promotion <br />Promotion<br /><ul><li>Commercials aired on TV channels,
  62. 62. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics</li></li></ul><li>What You need to do<br />Development process<br />Think of more ideas or the product mapping slides 6&7<br />Write the promotion plan in single slides( I gave a summary slide for you)<br />Add photos<br />

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