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1. BEST BANNER
DESIGN SIZE FOR
CONVERSION

2. WHICH BANNER AD DESIGN SIZE CONVERTS WELL?
We have spoken about banner designs, ads, custom banners templates and
many other things, now it is time for us to know about what banner design
size convert the ads to sales more effectively.
If you are spending any amount of marketing budget on banner design for
display advertising, you want to know which banner design sizes are the
most effective to generate impressions, clicks and ultimately sales.
In order to design the right banner sizes, it is important to understand what
ad inventory is available.
Publishers choose the banner ad sizes they want to feature on their
websites. If you pick the wrong banner sizes as an advertiser, you effectively
limit the reach of your ad campaigns.
Here are the most important banner sizes on the Google Adwords display
network

3. THE TOP 3 BANNER SIZES COMPRISE 78% OF ALL
SERVED AD IMPRESSIONS:
1. Medium Rectangle: 300×250
2. Leaderboard: 728×90
3. Wide Skyscraper: 160×600
1 Medium rectangle: It has 1/3rd share of all ad banner designs impression,
the medium rectangle is the most served banner size on Google Adwords
Banners display networks.
2 Leader board: it is just one percentage point behind the medium rectangle.
The Leader board is the second most served banner format on the Google
Adwords Banners display networks.
3 Wide Skyscraper: Wide Skyscraper with an impression share of 13%, the
wide skyscraper is the third most popular banner size on the Google
Adwords Banners display networks.

4. There are different formats known as standard
banner size. The standards evolved from
guidelines several market leaders worked out in
early days. Of course everybody is free to define
their own formats but we recommend you design
your banners in standard formats to correspond
with most advertisers. You may want to take the
graphics we created to see what they look like in
your website design. The size of ad units is
defined in pixel - width x height. Set the values of
your image to the respective format when you start
designing your banner.

5. You can also make special banner ad sizes for
Facebook; the popular among those are shown
below.
•Facebook ads: 600 x 315
•Facebook covers: 851 x 315
•Facebook posts: 940 x 788
The idea is that a banner can be made in virtually
any size you wish. That is pretty cool. And yet, if
every advertiser would create its banners using its
own size preferences, there would be chaos.
Hence suggesting to maintain the standard size
for banner designs