3. 3
Table of Contents
Cover Letter 3
News Release 4
Newsletter 5–6
Fundraising Letter 7
Radio Public Service Announcements (PSAs) 8
Social Media Content Calendar 9–24
Brochure 25
Sources 26
4. 4
2507 University Avenue, Des Moines, IA 50311
(800) 443-7253
jordan.mcentaffer@drake.edu
shelby.jensen@drake.edu
bailee.cofer@drake.edu
December 7, 2016
Kim Karwal,
Rural Rehabilitation and Assistive
Technology Center Support Professional
401 NE 66th Avenue
Des Moines, IA 50313
Dear Ms. Karwal:
We have created a donation brochure, a social media content calendar, a news release, a
fundraising letter, four 30-second radio public service announcements and a newsletter article.
Many of these items were created with the intent of informing the public about the Easter Seals
Iowa AssistiveTechnology Center and the four services that it provides. Some specific items are
calls to action for donations to the AssistiveTechnology Center.
Our social media content calendar, PSAs, newsletter article, and news release are informative
of what AssistiveTechnology is and how the Easter Seals Iowa AssistiveTechnology Center
can benefit users.These items also highlight success stories from users and suggest ways
people can donate to your organization. We believe that informing the public about assistive
technology and how it benefits people is the best way to create a strong foundation with your
audience.
Once that foundation is laid, the AssistiveTechnology Center can plan donation campaigns. Our
donation brochure, PSAs, and fundraising letter are direct calls to action for donations from the
public.These items inform your audience on how to donate, what items to donate, and how
their donations make a difference in the lives of those who use the AssistiveTechnology Center.
We have included print copies of the scripts was used for our PSAs as well as the digital radio
copies for your use.The fundraising letter has been created in a way that a specific person’s
information can be added to the John Doe area and distributed immediately.
Please let us know if you have any questions and we look forward to hearing back from you.
Sincerely,
Mantle PR
Cover Letter
5. 5
News Release
AssistiveTechnology Center Holding Used Equipment Drive
DES MOINES, IOWA, December 4, 2016 – The Easter Seals Iowa AssistiveTechnology Center
(ATC) will hold a donation drive on January 15, 2017.They will accept used durable medical
equipment such as wheelchairs, shower transfer benches and lift chairs.
The drive will take place at Camp Sunnyside, 401 NE 66th Ave, in Des Moines. Representatives
will be accepting donations from 9 a.m. to noon. Donors are then welcome to tour the camp
and other Easter Seals facilities.
Sherri Nielsen, President and CEO of Easter Seals Iowa said, “Donating your used medical
equipment is a great way to help disabled Iowans. Each item directly assists a person in need.”
Donations are catalogued and then made available for a very small fee. Anyone with a long-
term disability or short-term disability due to injury is eligible to apply for the equipment loan.
Previous drives have brought in hundreds of donations, and Easter Seals Iowa is hoping for a
similar result this time.
“More donations means more people can benefit from our services,” said Kim Karwal, a repre-
sentative for the ATC. “If you have anything lying around collecting dust, please consider do-
nating it.”
The ATC holds several equipment drives annually, but it accepts equipment donations year-
round. In the Des Moines, items can be dropped off at Camp Sunnyside, Monday through
Friday from 8 a.m. to 4 p.m.You can also schedule a pick-up by calling 515-309-2394 or 515-289-
4069 (TTY).
To learn more about the equipment loan process, visit http://easterseals.com/ia.
Easter Seals Iowa provides exceptional services to ensure that all people with disabilities or
special needs and their families have equal opportunities to live, learn, work and play in their
communities. We provide a wide range of support for children and adults with disabilities to
promote independence and opportunities throughout their lives. Easter Seals Iowa gives the
gift of hope, create change and find solutions.To put it simply, we believe in the possibilities.
###
For Immediate Release
Easter Seals Iowa
401 NE 66th Avenue
Des Moines, Iowa 50313
Contact: Kim Karwal
Phone: 515-309-2394 | TTY: 515-289-4069
Fax: 515-289-1281 | kkarwal@eastersealsia.org
6. 6
Newsletter
Small Business Owner Spreads the Benefits of Easter Seals Iowa
March 14, 2017
Kevin Dalin is a small business
owner ofTech4Impact located in
Johnston, Iowa. Dalin provides
assistive technology services
to individuals who experience
disabilities and require assistive
technology to go about daily
living activities.The Easter Seals
Iowa AssistiveTechnology Center
is home to the Lending Library,
which he relies on to supply his
customers with technology and
devices.
Dalin checks out equipment from
the Lending Library himself and
then delivers it to an individual he
is supporting. He demonstrates the device to the individual and then leaves it behind for that
individual to use if he thinks they can benefit from it.
As a small business owner who recommends assistive technology to his customers, Dalin
finds the lending Library extremely helpful.
“I might think I have a recommendation for an individual about assistive technology, but
until they get it in their hands I can’t be certain it’s going to work for them,” Dalin said. “It is
so helpful to have a person touch, hold and try a device before they buy it. A person won’t
want to purchase an item if they aren’t sure it will work for them, and the Lending Library let’s
individuals test out devices before they buy them.”
Individuals who use the Lending Library may be surprised by the devices they find there. Dalin
believes this is a great advantage of the Lending Library. He participated in a workshop last
year where they demonstrated several devices, where one individual at the workshop learned
about a device they hadn’t known about before.They checked out the device from the Lending
Library, and it worked so well for them that they eventually bought it.
Technology has come really far and can close the gap that makes it difficult for individuals
who experience a disability to go about their daily lives. Oftentimes, people are unaware of
the technology that is available unless there is a place like the AssistiveTechnology Center’s
Assistive technology can help those who experience a disability go
about daily living activities
7. 7
Newsletter
Lending Library to allow them to see it. Dalin says that this technology can be a tremendous
help to individuals working towards whatever goals they are after.
“Some people are working towards independent living skills, going back to school, or going
back to work,” Dalin said. “Whatever an individual’s goal is, the Lending Library likely has a
device that can help that person achieve their goal.”
Dalin says that smart home technology is constantly progressing and can be very helpful. For
instance, an individual experiencing paralysis can use their smart phone or a verbal command
device to adjust settings in their home. If that individual has already gotten in bed for the
night, but is too warm or too cold, they can adjust their thermostat from where they are by
using these devices. Dalin says that assistive technology can have a life-changing impact on an
individual, but oftentimes that individual does not know what is available to them.
“If the Easter Seals Iowa AssistiveTechnology Center wasn’t there, I think it would be really
challenging for an individual to understand what devices are out there,” Dalin said. “In a lot
of cases, the people I supported who were experiencing disabilities benefited so much from
learning about assistive technology and their options through the AssistiveTechnology Center’s
Lending Library.”
8. 8
Fundraising Letter
January 1, 2017
John Doe
123 4th street
SmallTown, Iowa 12345
Dear Mr. John Doe,
On behalf of Easter Seals Iowa, we are calling upon you to contribute to a better Iowa for
the disabled members of your community. In the state of Iowa, 353,430 people—nearly 12
percent—live with either long-term or short-term disabilities that make it difficult to complete
daily routine tasks.You can help these individuals by donating new or used medical equipment
to the AssistiveTechnology Center of Easter Seals Iowa.
It is our mission to provide assistive technology to any Iowan in need. Assistive technology
is any technology or device that helps an individual perform tasks that would otherwise be
very difficult or impossible to do.The AssistiveTechnology Center provides a wide variety of
equipment for loan including wheelchairs, walkers, shower benches, and hospital beds. Many
of our programs operate solely through donations of quality durable medical equipment.The
availability of equipment is based on our inventory, so your donations help more people have
access to much-needed technology.
The assistive technology that is provided can have a large impact on an individual’s life.
Kyle Spaulding, a member of the Iowa community, decided to pursue his master’s degree in
Rehabilitation Counseling after experiencing a spinal cord injury. Easter Seals Iowa Assistive
Technology Center provided the assistive technology he needed to succeed in the classroom,
and Kyle was able to graduate in May 2016. This would not have been possible without the
public’s donations to the AssistiveTechnology Center.
We implore you to help more Iowans in need by donating new or used items to Easter Seals
Iowa’s AssistiveTechnology Center. We accept items in good to excellent condition. Call 515-
289-1933 to arrange an appointment to deliver a donation to the AssistiveTechnology Center,
located at 401 NE 66th Ave. in Des Moines, Iowa.
Thank you for your contribution to a better Iowa!
Sincerely,
Kim Karwal
Rural Rehabilitation and AssistiveTechnology Center Support Professional
9. 9
Radio PSAs
Used Equipment Referral Service PSA
30 SECOND SCRIPT
FEMALE VOICE OVER
Are you looking for temporary medical equipment, but can’t find anything in your budget?
Easter Seals Iowa is here to help. Our Used Equipment Referral Service helps you buy or sell
gently used medical equipment.This program is great if you need to use the equipment for
only a short time, or wish to sell equipment you no longer need.To learn more, call us at 515-
309-2394 or call ourTeleType number at 515-289-4069.
Medical Equipment Donations PSA
30 SECOND SCRIPT
FEMALE VOICE OVER
During 2016, Easter Seals Iowa helped more than 3,500 people, many of whom rely on items
from our AssistiveTechnology Center. We supply this program through your donations. We are
thankful for you generosity and hope you will help us make 2017 another great year!To donate,
call us at 515-309-2394 or call ourTeleType number at 515-289-4069.
10. 10
Social Media Calendar
January
Theme:
Assistive technology for people with brain injuries.
Educate people on how the AssistiveTechnology Center can help people with brain injuries.
Hashtag:
No hashtag this month
Posts:
January 1: NewYear’s Day
Facebook Post #1: Happy NewYear’s Day everyone! Start the NewYear off right with proper
equipment to help you get back in shape! We can help you in the new year live a more mobile life.
While everyone is making those fitness resolutions, you can too! Check out our Demonstration Center
and Lending Library to see what items may help you accomplish your new goals.
Facebook Post #2: ATraumatic Brain Injury (TBI) may cause
many different problems that can greatly impair the person’s ability
to live independently.There are many causes of traumatic brain
injuries, and being informed about these causes can help you better
understand and work with those who suffer fromTBIs.
Facebook Post #3: Traumatic brain injuries can vary in severity,
and each person affected needs unique assistance. Easter Seals
Iowa has a wide variety of assistive technology devices available to
those in need. If you are in need of AT, consider Easter Seals Iowa.
11. 11
Facebook Post #4: Automation in the home can be used to support memory. Automatic stove
shut off, such as the I-Guard Stove, can be used to improve safety in the kitchen.This device has
a programmable automatic shut off timer for the stove and oven. We offer all kinds of assistive
technology to help those suffering from traumatic brain injuries.
Tweet #1: Avoid a brain injury this winter by walking carefully. Falls are the number one cause of
them.
Tweet #2: Ice is dangerous and leads to head injuries. If you find yourself with one, call us at 1-866-
866-8272 to see what equipment we have that can help.
Tweet #3: Automation equipment is good for those with memories problems. Our lending library had
some of these items available.
February
Theme:
Equipment Loan
Explain how to access Easter Seals Iowa’s Durable Medical Equipment Loan Program and
inform about how many people can benefit from the program.
Hashtag:
No hashtag this month
Posts:
Faebook Post #1: If you do not reside in a licensed care facility, it can be difficult to obtain necessary
medical equipment. We loan refurbished medical equipment at a nominal fee to individuals with
disabilities or illness.The equipment can be used for as long as needed and returned to Easter Seals
Iowa when no longer needed.
Social Media Calendar
12. 12
Facebook Post #2: 2.2 million people in the
United States depend on a wheelchair for day-
to-day tasks and mobility. 6.5 million people
use a cane, a walker, or crutches to assist with
their mobility. If you are in need of this type of
equipment for only a short period of time, we
can help!
Source: www.nichd.nih.gov
Facebook Post #3: Are you are going on vacation and in need of a wheelchair, walker, cane, or other
assistive mobile device? Count on us to help you get what you need to have a
great hassle-free trip!
Tweet #1: Happy Valentine’s Day! Check out this
article about how to date with a disability:
http://bit.ly/2fUfxxn
Tweet #2: Don’t live in a licensed care facility?
Call us at 1-866-866-8272 to hear about how we
loan refurbished medical equipment
Tweet #3: 2.2 million Americans depend on a
wheelchair for day-to-day life. Our Equipment Loan program has wheelchairs if you need one
Tweet #4: Not only do we loan equipment, but we also accept donations. Give us a call at 1-866-866-
8272 if you have an item to be picked up.
Tweet #5: Having the proper medical equipment can often mean the difference between simply
existing with a disability or functioning independently
Tweet #6: Wheelchairs, shower benches and hospital beds, on my! We have it all in our equipment
loan program if you are in need
March
Theme:
Rural Solutions
Social Media Calendar
13. 13
Easter Seals Iowa’s Rural Solutions program provides
services for farmers who are disabled to continue doing
what they love. Focus on services and success stories.
Hashtag:
No hashtag this month
Posts:
March 21: National Agriculture Day
Facebook Post #1: Even with a whole month dedicated to it, today is National Agriculture Day as
well!Thank your fellow farmer for putting food on people’s tables this year.
Facebook Post #2: March is National Agriculture Month. In celebration, we are highlighting
our Rural Solutions program.The program offers assistance, including access to technology, to
every disabled Iowan living in a town of 2,500 or less. Even with a disability, we want to help you
#KeepOnPlowing
To apply for this service, contact Outreach Coordinator Renee Bell at 515-309-1783.
Facebook Post #3: Meet Russell Bosack. He has farmed for over 20 years and didn’t want to give
it up when he became disabled, so we found a way to help him #KeepOnPlowing.The Rural Solutions
program helped him make his farm wheelchair accessible so he can continue doing what he loves.
Tweet #1: National Agriculture Month AND National Agriculture
Day? Sounds like people want to hear about our Rural Solutions
program! #KeepOnPlowing
Tweet #2: Do you know a farmer who was recently injured or
diagnosed? Our lending library may be just what they need http://
bit.ly/2gWeH3V
Social Media Calendar
14. 14
Tweet #3: Iowa farmers are important people in our state. If you know one that is injured, tell
them about us. We can help them #KeepOnPlowing Post #2: Have you given a farmer a high
five recently? If not, you should, because they help put food on your table
Tweet #4: Some injuries don’t last forever, but finding loanable equipment can be a challenge.
Check out our programs http://bit.ly/2gJQleK
Tweet #5: Our newly remodeled Demonstration Center is up and running! Call us at 1-866-
866-8272 to take a tour and check out the new equipment.
Tweet #6: National Agricultural Month is nearly up, but our programs keep running year long!
#KeepOnPlowing www.easterseals.com/ia
April
Theme:
Autism Acceptance Month
Easter Seals Iowa already has a page dedicated to this topic with a hashtag included. Following
through, year-after-year, with the same theme in mind shows dedication to the cause and that
the organization truly cares. Highlighting individuals who still have fulfilling lives with Autism
will help show inclusion, action, and understanding.
Hashtag:
#AdultsWithAutismCAN
Posts:
April 2:World Autism Day
Post #1: Today is World Autism
Day. At Easter Seals Iowa, we
believe people with Autism can
function just as well as people
without Autism. Additionally, this month is Autism Acceptance Month and we are stepping up with
#AdultsWithAutismCAN and we ask you to join us. Don’t fall into the stereotype that people with
Autism need constant care and can do nothing with their life; they CAN and they WILL with our help.
Step up this month and join us in fighting this stereotype.
Post #2: (Person’s name) reached out to us a year ago through our lending library to find an
item to help her/him live in a home by themself without help. We helped, because we believe that
#AdultsWithAutismCAN do whatever they set their mind to, and we want to do our best to make that
dream a reality. Read more about ____ story here
Social Media Calendar
15. 15
Post #3: In the U.S., on average 50,000 youth with Autism leave
school every year.Those youth with Autism become adults with
Autism, and we can help them in their daily life find employment and
learn to live on their own. If you know someone with Autism, don’t let
them become another number.
Step up and help them, lend a hand even, because
#AdultsWithAutismCAN live a functioning life
on their own.
Post #4: Even though the month is almost over, that
doesn’t mean that our cause is as well. We firmly believe that
#AdultsWithAutismCAN live the life they wish to live, and we want to help as much as we possibly
can. Contact us if you are interested in loanable equipment, viewing our demonstration center, or even
just learning more about how we can help you. We dedicated this month on our Facebook to Autism
because it is Autism Appreciation Month, and we want you guys to know just
how much we do care.
Tweet #1: Today is World Autism Day. We believe people with Autism can function just as well as
people without Autism #AdultsWithAutismCAN
Tweet #2: Children with Autism become adults and seniors with Autism. See how we can help them
get a jump start on their life easterseals.com/ia
Tweet #3: #AdultsWithAutismCAN do whatever they put their mind too with our help
Tweet #4: #AdultswithAutismCAN become actors. Read Charlie’s story: http://bit.ly/1S9FCUj
Tweet #5: Join our conversation and tell us what #AdultsWithAutismCAN do!
Tweet #6: Diagnosis can come at any stage in life. Read this article to see how
#AdultsWithAutismCAN keep living their lives http://n.pr/1VOFzDG
Social Media Calendar
16. 16
Social Media Calendar
May
Theme:
National Military Appreciation Month
Much of the veteran population is older, retired, and
likely to have disabilities or health troubles, so spot
lighting the appreciation month for them can help with
targeting this public.
Hashtag:
#ThanksTroops
Posts:
Last Monday in May: Memorial Day
Post #1: Honor your veterans today who have fallen by placing flowers
on their gravestones. While not a happy day, we can all do our part to keep
their memories alive.Thank any veterans you see walking on the street,
because we don’t do it often enough #ThanksTroops
Post #2: This month is National Military Appreciation Month. As veterans
age and become sick, we can help find technology to combat the new
challenges in your life. Reach out to hear more about what we can do for
veterans #ThanksTroops
Post #3: Many veterans have faced issues with receiving the veteran medical care they have been
promised with. We can also help if you reach out to us to try out some assistive technology equipment
that you are interested in #ThanksTroops
Tweet #1: If you or anyone you know would benefit from our Military & Veteran Services, learn more
about us at http://www.easterseals.com/ia/our-programs/military-veteran-services/ #ThanksTroops
Tweet #2: If u are a disabled veteran associated with a career in agriculture, we can help thru our
Rural Solutions program. easterseals.com/ia/our-programs/rural-solutions/
Tweet #3: We will participate in the National Veteran CaregiverTraining Program to support caregivers
of veterans. #GiveBack #ThanksTroops
17. 17
Social Media Calendar
Tweet #4: Our disabled veterans and their families deserve support from all of us. Make sure to thank
a veteran today. #ThanksTroops
Tweet #5: We believe that it is our duty to help those who have helped us. We encourage all to reach
out to disabled veterans this month #ThanksTroops
June
Theme:
Camp Sunnyside
Inform publics about Camp Sunnyside and focus on specific
activities that occur in camp for each post, with a picture of
participants. Perhaps a post could be a quote from a camper.
Hashtag:
#CampSunnyside
Posts:
Facebook Post #1: #CampSunnyside offer 80+ acres of fun from
horseback riding and rock climbing to swimming and nature trails.
Our summer week-long and day camps are available for clients ages
five and older.
Facebook Post #2: Jacob travels more than three hours each year
to get to #CampSunnyside in Des Moines. Jacob loves swimming,
making cinnamon rolls on a stick, and sleeping in a teepee at
camp. He also really enjoys the dances and befriending the camp
counselors!
Facebook Post #3: Resident Camp is for adults ages 18 & up and
youth ages 4-17. Clients will spend their days having fun swimming,
horseback riding, doing arts and crafts and much, much more! At
night, clients will reside in our air conditioned cabins or spend the
evening camping out under the stars.
Facebook Post #4: Morgan has found a sense of belonging and
understanding since attending #CampSunnyside. Her mother said,
“When I picked her up after that first respite weekend, I found a girl
who had not shown that beautiful smile in years. She had nothing
but amazing things to say!”
18. 18
Social Media Calendar
Tweet #1: Join us for a summer of adventures at #CampSunnyside this year!
Tweet #2: Come to #CampSunnyside and experience canoeing, an animal farm, horseback riding,
archery, nature trails, and an indoor pool!
Tweet #3: This year #CampSunnyside campers can sleep in new, air-conditioned lodges--or head
outside for a night under the stars!
Tweet #4: We always have a blast at #CampSunnyside, and we hope to see you there this summer!
Tweet #5: Check out our Supported Day Camp! It provides all the fun of daily camp activities while
providing parents and caregivers a break
July
Theme:
Demonstration Center
This is a month solely focused on the Demonstration Center and highlighting the components
of this program that people may not know about. Highlight an individual or two who have
successfully used the program. Can also mention the new re-design that incorporates photos.
Hashtag:
No hashtag this month
Posts:
Facebook Post #1: Have you heard of Easter Seals Iowa’s Demonstration Center?They showcase
different types of assistive technology and how they can improve life for people with disabilities.They
demonstrate everything from chair lifts to weighted cooking utensils. Call 515-309-2395 or 515-289-4069
(TTY) to set up an appointment!
Facebook Post #2: If you can’t make it in person, our Demonstration Center posts videos on the
Easter Seals IowaYouTube channel. Learn about new assistive technology from the comfort of your
home. https://www.youtube.com/watch?v=1ra3tURwWcA
Facebook Post #3: We recently renovated the Demonstration Center. We have all new facilities and,
as always, the latest technology to demonstrate for you. Call us at 1-866-866-8272 to schedule
a visit. (Use photos when they become available)
19. 19
Social Media Calendar
Tweet #1: The Demonstration Center showcases assistive technology & equipment you can use to
make your home more accessible & help w/ daily activities
Tweet #2: The Demonstration Center lets you test devices like kitchen/bathroom features, writing
aids, weighted utensils & adapted plates for eating
Tweet #3: Test out writing aids and bike monitors through the Demonstration Center!
Tweet #5: The Demonstration Center lets you test out weighted utensils for eating.Try it out and
make sure you like it before you buy it!
August
Theme:
Back to School
August ushers in school for most
children in the U.S.,
so this month is centered around
preparing children with disability for
the new school year.This includes
posts targeting teachers who can use
the lending library for items in their
classroom and parents who would like
to try out items for their children. All
four of the assistive technology programs can be mentioned with this theme.
Hashtag:
#BackToSchool
Posts:
Facebook Post #1: Our Lending Library is not only available to people with a disability, but teachers
as well who have a student in class with a disability. By using our lending library, you can help fit a
student with a potential life changing item that can help them with their schoolwork. Keeping kids in
school is a priority, and we want to do anything possible to help. Reach out to us today if you are an
educator who is interested in learning more. #BacktoSchool
Facebook Post #2: It’s that time of the year again; #BacktoSchool season! Prepare your child by
outfitting your home and your child’s classroom in assistive technology that is needed to help them live
the life they should be living. We might have just the item you need.
20. 20
Social Media Calendar
Facebook Post #3: School is fast approaching. Are you ready for the new school year to begin? We
can help you out with any assistive technology needs you may have to start the school year off right.
Facebook Post #4: Calling all teachers! Do you have
a student with a disability in your classroom that could
benefit from a medical item? We can help you by loaning
out items to teachers for students to try new ways of
learning to function in the classroom. Items available
include tablets, different types of writing utensils, chairs
specially designed for students with ADHD, and many
more. Reach out to see if you could try one of our items
in your classroom before it is time to go #BacktoSchool
or check us out online at easterseals.com/ia
Tweet #1: School is quickly approaching. Make sure
your child has the assistive technology they need for a great school year! #BacktoSchool
Tweet #2: Do you need assistive technology in your classroom? Check out our lending library to find
devices you need #BacktoSchool
Tweet #3: Trying to find the right assistive technology for the school year? Use our Equipment Loan
Program to find the right device for your child
Tweet #4: You can access our Demonstration Center to learn how to use devices in your classroom
this school year! #BacktoSchool
Tweet #5:The Used Equipment Referral Service can help you find affordable assistive technology to
start the school year off right! #BacktoSchool
September
Theme:
Lending Library
Focus on important aspects of the Lending Library--what it is, how to access it, who it is
available to.
Hashtag:
#LendAHand
21. 21
Social Media Calendar
Social Media Calendar
Posts:
Facebook Post #1: Have you seen an assistive
technology equipment item you think might help you
but don’t want to buy it to try it out?This is where our
Lending Library can #LendAHand. With over 1,000 items
to choose from, you can easily find something within
our program to help you go about your daily life. Check
out our database at easterseals.com/ia
Facebook Post #2: Give us a call today at 515-289-
1933 to learn more about what items we have that may
#LendAHand in helping you get around. Our Lending
Library is free to all Iowans and five items may be checked out at a
time for up to 30 days.
Facebook Post #3: Do you have a disability that hinders your
daily life? Is there an item that may help you perform that same task
that is now difficult? Our Lending Library may have that very item in
stock.
Tweet #1: Our lending library lets you try out new assistive
technology before you buy it! Everyone is eligible.That’s how the
ATC can #LendAHand.
Tweet #2: Call 515-289-1933 to chat about items that could
#LendAHand to your mobility.The lending library is free to all!
Tweet #3: At the Lending Library, you can check out five items for
up to 30 days.The best way to test out new equipment!
Tweet #4:The Lending Library has hundreds of items
that can #LendAHand. From home care to educational
material, we have it all. http://bit.ly/2gMwzRY
Tweet #5: Our recreational equipment can
#LendAHand to your health goals. Check them out!
http://bit.ly/2gMwzRY
22. 22
Social Media Calendar
Social Media Calendar
October
Theme:
What is assistive technology?
Describe AT, what it is and how it can help you or a loved one.
Hashtag:
#HowCanWeAssist
Posts:
Facebook Post #1: It may seem clear, but one of our most common
questions is “what is assistive technology?”This month, we aim
to clear up any misconceptions people might have about assistive
technology and its uses. All you have to ask is #HowCanWeAssist
Facebook Post #2: The Americans with Disabilities Act defines
assistive technology as “any device that supports an individual with
a disability in independently performing a specific task.”This can be a
device, approach, or adaptation to the performance of the task. Any
device or strategy that helps at home, school, or in the community
can be considered assistive technology.
If you are wondering #HowWeCanAssist, then check out this graphic
by All Access Libraries.
Facebook Post #3: Basic eyeglasses aren’t considered assistive
technology, but for people with more advanced vision impairments,
there are many options. Our AssistiveTechnology Center is here to
help you or your loved one gain access to all of them.
Tweet #1: What is assistive technology?This month, we’re clearing
up any misconceptions you may have. Just ask #HowCanWeAssist
Tweet #2: Assistive technology supports someone with a disability in doing a task. It includes
wheelchairs and shower chairs. http://bit.ly/2g6GrlQ
Tweet #3: If you’re wondering #HowWeCanAssist, then check out this graphic from All Access
Libraries.
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Tweet #4: Assistive technology helps people with vision impairments as well
November
Theme:
Support for family and friends of AT users
Focus on services available to family and friends
of people who use AssistiveTechnology.
Hashtag:
#SilentHeroes
Posts:
(FourthThursday in November):Thanksgiving
Facebook Post #1: HappyThanksgiving!Try not to fill up on too much
food today, but take the time to spend as much time as you can with loved
ones. And maybe watch some football as well.
Facebook Post #2: Being a caregiver means choosing the right kind
of care for a family member who needs help due to injury, illness or age.
This month we are focusing on those loved ones who have set aside their
own needs to help others. Join us in using #SilentHeroes to give a shout
out to those silent helpers in your life and then click this link to see how
#EasterSealsIowa can help you help your loved one:
http://tinyurl.com/z7zk2j7
Facebook Post #3: WithThanksgiving around the corner, we would like
to sayThankYou to all those #SilentHeroes who care for a loved one!Your
work is important and appreciated every day.
Facebook Post #4: In the United States, 43.5 million Americans are
caregivers.There can be many challenges to being a caregiver. Knowing
the facts about caregiving can help you make an
informed decision about what to do if you need outside help. If you want
to be one of the many #SilentHeroes, then check out this infographic to see
if you fit in.
Social Media Calendar
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Facebook Post #5: Caregiving in the United States is
growing, which means more and more people will need
resources to care for a loved one. We provide resources to
help you balance all your caregiving responsibilities. If you
are one of the many #SilentHeroes in our Iowa community,
then reach out to us to see how we can help you give some
more.
Tweet #1: This month, we’re thanking the #SilentHeroes
who set aside their time to be a caregiver. See how the
AssistiveTechnology Center can help: http://bit.ly/2gJQleK
Tweet #2: 43.5 million Americans are caregivers.
Tweet #3: The total value of unpaid caregivers exceeds the value of other spending on healthcare for
the elderly.Thank one of the #SilentHeroes today.
December
Theme:
Donations Needed
The holiday season is upon us. Focus on the spirit of giving and how Easter Seals always
needs donations
Hashtag:
#TisTheSeason
Social Media Calendar
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Social Media Calendar
Posts:
Middle of December: Snow!
Facebook Post #1: The snow is falling and that means Hot Chocolate! #TisTheSeason
(Picture of snow covered Easter Seals Iowa campus)
Facebook Post #2: Happy holidays from everyone at Easter Seals Iowa! Friendly reminder that our
AssistiveTechnology Center is always in need of donations. If you have unused assistive technology,
please consider donating it so we can continue the spirit of giving. #TisTheSeason of giving! Call 515-
309-2395 or 515-289-4069 (TTY) to set up a donation.
Facebook Post #3: The holidays are growing closer. #TisTheSeason to consider getting your child
something that will aid in their development.You’ll be glad you did!
http://www.smartappsforkids.com/2014/11/from-smart-apps-for-special-needs-gift-giving-suggestions-
from-ots-and-slps.html
Facebook Post #4: Last year, we brought in XX donations. We want to increase that for this year!
Help us reach our goal. Every donation helps provide affordable assistive technology to those who need
it most.
Tweet #1: The snow is falling and that means Hot Chocolate! #TisTheSeason
(Use picture of the snow-covered Easter Seals Iowa campus
Tweet #2: Happy holidays from Easter Seals Iowa! Please consider remembering us in your gift
giving this year. We always need used durable medical equipment. #TisTheSeason of giving.
Tweet #3: As the holidays grow closer, #TisTheSeason to consider gifts that will aid in your child’s
development. Here are some great ideas! http://bit.ly/2g2fb80
Tweet #4: Help us make our holidays a success! We’re having a donation drive at Camp Sunnyside.
Come over and help out someone in need.
