Containing the chaos 2019

Containing
the Chaos
Brandy Porter
@chickerbp

Containing the Chaos Brandy Porter
Growth
causes chaos

Confusion

Mistrust

Redundant work

Low focus

Low quality

Growth
impacts teams

New humans have
to build trust

Roles get confused

The C-suite gets in
the weeds

Processes become
inadequate

Communication
channels fail

Growth impacts
individuals

Fear of change

Loss of control
over destiny

Decreased
momentum

Passive
participation

Attrition

Resilient teams
weather chaos

Confident

Trusting

Focused

Predictable quality

Chaos can
be good

Impactful
autonomy

Applied
innovation

Intrinsic reward
structure

Containing
the Chaos

Nobody actually
knows!

Communication
Alignment
Failure
Containing the chaos

Org Maturity

Cycle of maturity
Bruce Tuckman in 1965
FORMING
STORMIN
G
NORMING
PERFORMING

The Chorus Design Ecosystem
Chorus
Product
Design
Publishing tools,
network support,
platform innovation

Editorial
Experience
Audience
Experience
Publishing tools,
Resonance Design
System
Editorial expression,
Harmony Design
System

Editorial
Experience
Audience
Experience
Services
Publishing tools,
Resonance Design
System
Editorial expression,
Harmony Design
System
Customer
experience on
platform

Cycle triggers

Starting
new teams

Adding
new people

New types
of projects

Re-orgs

Self-evaluate to
form opinions

Where are
we now?

How did we
get here?

Where are
we going?

How are we
going to get
there?

Are you the old
guard?

Be aware of
limiting beliefs

Pursue a growth
mindset

Give away
your legos*
*Molly Graham

Are you the
NKOTB?

Where did the org
came from?

Where is the
business is going?

You may
have someone’s
old legos

Prepare for growth

Test and
experiment

Document
processes

Time box strategic
thinking

Build up the
mental health
of your team

Make friends

Don’t fear chaos

Weather the chaos

Acknowledge
the chaos

Have a plan

Communicate early
and often

Re-align when
necessary

Be clear about the
company you’re
becoming

Learn from
challenges

Think in
systems

Double down on
customer goals

Reward and
recognize
strategically

Communicating
through change
Hot tips!

Choose your
words

Consider your
audience

Build context

Repeat yourself

Explain the
roadmap

Learn to deal
with dissent

Increase
transparency

Srsly. Increase
transparency

What info is
needed to do
their job?

What info is
needed to feel
secure?

Prioritize those
most-impacted

Ask if it’s good
enough

Maintaining
alignment
Hot tips!

Agree to seek
improvement

Standardize the
way you do things

Tell execs the
harm they
can cause

Create a code
of conduct

Create buy-in with
strong opinions
loosely sketched

Prioritize role
clarity

Create Role Clarity
Hot tips!

Front End
Engineer
Product
Manager
Researcher
Brand
Designer
Content
Strategist
Product
Designer

Agree on what
people’s jobs are

RACI Everything

Responsible
Accountable
Consulted
Informed

Creates alignment
around titles and
roles
RACI

Forces decisions
about ownership
RACI

Instills
confidence
RACI

R A C I
Task 1 Designer Design Manager
Researcher,
Product Manager
Front End
Engineer
Front End
Engineer
Engineering
Manager
Designer, Product
Manager
Designer, Design
Manager
Product Manager VP Product
Designer,
Researcher, Front
End Engineer,
Project Manager
Design Manager,
Engineering
Manager
Task 2
Task 3

RASCI
Responsible
Accountable
Supporting
Consulted
Informed

CAIRO
Consulted
Accountable
Informed
Responsible
Omitted

Failure
Hot tips!

Failure is
uncomfortable

Failure is
awesome

About the
long game
Failure is...

Creates
alignment
Failure...

Failing well

Expect failure

Have a growth
mindset

Reflect and learn
together

Focus on systems,
not humans

Recap

Thank you!
Brandy Porter
@chickerbp

Containing the chaos 2019

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Editor's Notes