NEED BY 8:00 A.M.(cst) FRIDAY, JUNE 9, 2017 Due Week 10 and worth 360 points Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group. Write a six to seven (6-7) page paper in which you: Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multifaceted organization like Virgin. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale. Assume that you have received a job offer to be a manager within the Virgin Group. Determine the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader. Take a position on whether or not you believe Richard Branson is a global leader. Justify your position and provide support for your justification. Predict Richard Branson’s success as a leader over the next five (5) years. Support your prediction. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.   Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the activities and skills associated with the leadership function of management. Use technology and information resources to research issues in modern management. Write clearly and concisely about modern management using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Click here to view the grading rubric. Points: 360 Assignment 3: Leadership of Richard Branson Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% ...

1. NEED BY 8:00 A.M.(cst) FRIDAY, JUNE 9, 2017
Due Week 10 and worth 360 points
Using the Internet or Strayer University databases, research the
leadership style and characteristics of Richard Branson, Virgin
Group.
Write a six to seven (6-7) page paper in which you:
Assess the key elements of Richard Branson’s leadership style
and the impact that those elements have had on his business
success. Provide support for your rationale.
Given that The Virgin Group has been described as a fast-
growing entrepreneurial company with many facets to the
group, suggest how the unique aspects of Richard Branson’s
leadership style mesh successfully with the particular attributes
of a multifaceted organization like Virgin.
Determine two (2) key ways in which Richard Branson is likely
to motivate employees in order to achieve his goals for the
Virginia Group. Indicate whether or not his approach is likely to
work in a different organizational setting. Provide support for
your rationale.
Assess the effectiveness of Richard Branson’s ability to
articulate and communicate his vision for his company to
employees and other stakeholders. Provide support for your
rationale.
Assume that you have received a job offer to be a manager
within the Virgin Group. Determine the criteria you would use
to evaluate whether Richard Branson’s leadership style is a
good fit for you as a manager and what conclusion you may

2. draw about working under this type of leader.
Take a position on whether or not you believe Richard Branson
is a global leader. Justify your position and provide support for
your justification.
Predict Richard Branson’s success as a leader over the next five
(5) years. Support your prediction.
Use at least three (3) quality academic resources.
Note:
Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA format. Check with your professor for any
additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze the activities and skills associated with the leadership
function of management.
Use technology and information resources to research issues in
modern management.
Write clearly and concisely about modern management using
proper writing mechanics.

3. Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.
Click
here
to view the grading rubric.
Points: 360
Assignment 3: Leadership of Richard Branson
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Assess the key elements of Richard Branson’s leadership
style and the impact that those elements have had on his
business success. Provide support for your rationale.
Weight: 15%
Did not submit or incompletely assessed the key elements of
Richard Branson’s leadership style and the impact that those
elements have had on his business success. Did not submit or
incompletely provided support for your rationale.
Partially assessed the key elements of Richard Branson’s
leadership style and the impact that those elements have had on
his business success. Partially provided support for your
rationale.
Satisfactorily assessed the key elements of Richard Branson’s

4. leadership style and the impact that those elements have had on
his business success. Satisfactorily provided support for your
rationale.
Thoroughly assessed the key elements of Richard Branson’s
leadership style and the impact that those elements have had on
his business success. Thoroughly provided support for your
rationale.
2. Given that The Virgin Group has been described as a fast-
growing entrepreneurial company with many facets to the
group, suggest how the unique aspects of Richard Branson’s
leadership style mesh successfully with the particular attributes
of a multi-faceted organization like Virgin.
Weight: 10%
Did not submit or incompletely suggested how the unique
aspects of Richard Branson’s leadership style mesh successfully
with the particular attributes of a multi-faceted organization
like Virgin.
Partially suggested how the unique aspects of Richard
Branson’s leadership style mesh successfully with the particular
attributes of a multi-faceted organization like Virgin.
Satisfactorily suggested how the unique aspects of Richard
Branson’s leadership style mesh successfully with the particular
attributes of a multi-faceted organization like Virgin.
Thoroughly suggested how the unique aspects of Richard
Branson’s leadership style mesh successfully with the particular
attributes of a multi-faceted organization like Virgin.
3. Determine two (2) key ways in which Richard Branson is
likely to motivate employee in order to achieve his goals for the
Virginia Group. Indicate whether or not his approach is likely to
work in a different organizational setting. Provide support for
your rationale.
Weight: 10%
Did not submit or incompletely determined two (2) key ways in
which Richard Branson is likely to motivate employee in order
to achieve his goals for the Virginia Group. Did not submit or
incompletely indicated whether or not his approach is likely to

5. work in a different organizational setting. Did not submit or
incompletely provided support for your rationale.
Partially determined two (2) key ways in which Richard
Branson is likely to motivate employee in order to achieve his
goals for the Virginia Group. Partially indicated whether or not
his approach is likely to work in a different organizational
setting. Partially provided support for your rationale.
Satisfactorily determined two (2) key ways in which Richard
Branson is likely to motivate employee in order to achieve his
goals for the Virginia Group. Satisfactorily indicated whether or
not his approach is likely to work in a different organizational
setting. Satisfactorily provided support for your rationale.
Thoroughly determined two (2) key ways in which Richard
Branson is likely to motivate employee
in order to achieve his goals for the Virginia Group. Thoroughly
indicated whether or not his approach is likely to work in a
different organizational setting. Thoroughly provided support
for your rationale.
4. Assess the effectiveness of Richard Branson’s ability to
articulate and communicate his vision for his company to
employees and other stakeholders. Provide support for your
rationale.
Weight: 15%
Did not submit or incompletely assessed the effectiveness of
Richard Branson’s ability to articulate and communicate his
vision for his company to employees and other stakeholders.
Did not submit or incompletely provided support for your
rationale.
Partially assessed the effectiveness of Richard Branson’s ability
to articulate and communicate his vision for his company to
employees and other stakeholders. Partially provided support
for your rationale.
Satisfactorily assessed the effectiveness of Richard Branson’s
ability to articulate and communicate his vision for his company
to employees and other stakeholders. Satisfactorily provided

6. support for your rationale.
Thoroughly assessed the effectiveness of Richard Branson’s
ability to articulate and communicate his vision for his company
to employees and other stakeholders. Thoroughly provided
support for your rationale.
5. Assume that you have received a job offer to be a manager
within the Virgin Group. Determine the criteria you would use
to evaluate whether Richard Branson’s leadership style is a
good fit for you as a manger and what conclusion you may draw
about working under this type of leader.
Weight: 10%
Did not submit or incompletely determined the criteria you
would use to evaluate whether Richard Branson’s leadership
style is a good fit for you as a manager and what conclusion you
may draw about working under this type of leader.
Partially determined the criteria you would use to evaluate
whether Richard Branson’s leadership style is a good fit for you
as a manager and what conclusion you may draw about working
under this type of leader.
Satisfactorily determined the criteria you would use to evaluate
whether Richard Branson’s leadership style is a good fit for you
as a manager and what conclusion you may draw about working
under this type of leader.
Thoroughly determined the criteria you would use to evaluate
whether Richard Branson’s leadership style is a good fit for you
as a manager and what conclusion you may draw about working
under this type of leader.
6. Take a position on whether or not you believe Richard
Branson is a “global” leader. Justify your position and provide
support for your justification.
Weight: 10%
Did not submit or incompletely took a position on whether or
not you believe Richard Branson is a “global” leader. Did not
submit or incompletely justified your position and did not
submit or incompletely provided support for your justification.
Partially took a position on whether or not you believe Richard

7. Branson is a “global” leader. Partially justified your position
and partially provided support for your justification.
Satisfactorily took a position on whether or not you believe
Richard Branson is a “global” leader. Satisfactorily justified
your position and satisfactorily provided support for your
justification.
Thoroughly took a position on whether or not you believe
Richard Branson is a “global” leader. Thoroughly justified your
position and provided support for your justification.
7. Predict Richard Branson’s success as a leader over the next
five (5) years. Support your prediction.
Weight: 15%
Did not submit or incompletely predicted Richard Branson’s
success as a leader over the next five (5) years. Did not submit
or incompletely supported your prediction.
Partially predicted Richard Branson’s success as a leader over
the next five (5) years. Partially supported your prediction.
Satisfactorily predicted Richard Branson’s success as a leader
over the next five (5) years. Satisfactorily supported your
prediction.
Thoroughly predicted Richard Branson’s success as a leader
over the next five (5) years. Thoroughly supported your
prediction.
8. 3 references
Weight: 5%
No references provided
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
9. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 6 errors present
5-6 errors present

8. 3-4 errors present
0-2 errors present