The future of social media
Social Media Landscape
“Being part of the conversation”
The most popular word… Creative Commons: Uploaded on  May 21, 2008 by  carrotcreati ve
Social media now <ul><li>85% of the UK online </li></ul><ul><li>1/3 uploaded to a video sharing site  </li></ul><ul><li>64...
Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner  © : (Via Lars V Dow Jones 2009)
Change in marketing <ul><li>Advertising </li></ul><ul><li>PR / Media </li></ul><ul><li>Social media </li></ul>
Are you listening?
Case study:Domino’s Pizza  <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.”   (Brian Soli...
Really… listening? <ul><li>Socialmention  </li></ul><ul><li>Tweetdeck  </li></ul><ul><li>Technorati  </li></ul><ul><li>RSS...
Content marketing <ul><li>A key to community is to share </li></ul><ul><li>Targeted traffic  </li></ul><ul><li>Validated i...
Broadcast to targeted  <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broa...
SEARCH <ul><li>Google Instant  </li></ul><ul><li>Facebook and social networks  </li></ul><ul><li>Niche forums  </li></ul><...
Mobile internet <ul><li>5m people access Facebook from mobiles  </li></ul><ul><li>One in five people surf the internet whi...
Future of social media 2010
Be part of the conversation
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The future of marketing - the future of social media

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Presentation slides from The Future of marketing workshop, Gloucestershire; Bristol, Wiltshire and Bath Autumn 2010.

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  • 1382% growth of Twitter users Jan to Feb 2009
  • Research stats 95% of respondents indicated that they did not trust advertising. http://econsultancy.com/uk/blog/5927-consumers-don-t-trust-advertising-is-social-media-part-of-the-solution Trust in the media 27% 78% of internet users search for information about product and services 70% of people trust online recommendations from a stranger. 90% trust recommendations from people they know. Visitors from a social media site is 10 times more likely to buy
  • 80% of people use Twitter on their phones.
  • More than 25% of UK&apos;s population – some 16 million people – accessed the Internet from mobile p hones in Dece mber. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to - and perhaps do a bit of flirting. Facebook has a clearly lead in GSMA&apos;s top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google&apos;s sites. (Mobile internet users want answers, too.)
  • Virtual worlds – Second life
  • The future of marketing - the future of social media

    1. 1. The future of social media
    2. 2. Social Media Landscape
    3. 3. “Being part of the conversation”
    4. 4. The most popular word… Creative Commons: Uploaded on May 21, 2008 by carrotcreati ve
    5. 5. Social media now <ul><li>85% of the UK online </li></ul><ul><li>1/3 uploaded to a video sharing site </li></ul><ul><li>64% have their own profile on a social network </li></ul><ul><li>29.4 million people have visited a social network site </li></ul><ul><li>600% increase in online TV </li></ul>
    6. 6. Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
    7. 7. Change in marketing <ul><li>Advertising </li></ul><ul><li>PR / Media </li></ul><ul><li>Social media </li></ul>
    8. 8. Are you listening?
    9. 9. Case study:Domino’s Pizza <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis) </li></ul><ul><li>562,627 views (8am) </li></ul><ul><li>636,000 views (11:15am) </li></ul><ul><li>690,000 views (1pm) </li></ul><ul><li>728,816 views (3pm) </li></ul><ul><li>745,679 views (5pm) </li></ul><ul><li>930,390 views (9:30pm) </li></ul>
    10. 10. Really… listening? <ul><li>Socialmention </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Technorati </li></ul><ul><li>RSS </li></ul><ul><li>Radion6, Scoutlabs </li></ul>
    11. 11. Content marketing <ul><li>A key to community is to share </li></ul><ul><li>Targeted traffic </li></ul><ul><li>Validated information </li></ul><ul><li>Collaboration / innovation </li></ul><ul><li>Citizen journalism </li></ul><ul><li>SEO / links </li></ul><ul><li>thought leadership </li></ul>
    12. 12. Broadcast to targeted <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broadcast” - start a conversation </li></ul><ul><li>Bloggers are as powerful as journalists </li></ul><ul><li>Content is KING! </li></ul>
    13. 13. SEARCH <ul><li>Google Instant </li></ul><ul><li>Facebook and social networks </li></ul><ul><li>Niche forums </li></ul><ul><li>The news finds you! </li></ul>
    14. 14. Mobile internet <ul><li>5m people access Facebook from mobiles </li></ul><ul><li>One in five people surf the internet whilst watching TV </li></ul><ul><li>Realtime feedback </li></ul><ul><li>Geolocation </li></ul>
    15. 15. Future of social media 2010
    16. 16. Be part of the conversation

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