Brend Equity Management Value Communication Method

1. Brand Equity Management Value Communication Method
Trainee:???
Trainer: ???
Date: ? Feb 2017
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2. BEM apps helps companies use brands better.
We research, train, consult, make BEMapps.com SaaS, write on BEMdaily.com, and organize lectures.
BEM stands for Brand Equity Management.
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3. start@BEMapps.com
Investor / manager MarketerEngineer Salesman HR
BEM VCM is used by organizations, not specialists

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BEM VCM is contemporary
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BEM VCM defines difference

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BEM VCM defines change

7. 1) Facts
2) Terminology
Exercise: Brand Values
3) Strategies
Exercise: Brand Strategy
4) Management
Exercise: Brand Management
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8. Human need will never be limited
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9. No one really knows what winning is
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10. Brands is not a product
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11. There are many values
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12. Brands are relative
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13. Design, technology, efficiency, sales, money, and brand should be friends
Joey
Design
Phoebe
Technology
Ross
Efficiency
Rachel
Sales
Chandler
Money
Monica
Brand
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14. Brand and design friendship
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15. Brands are invisible
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16. Soft value: value which provides non-measurable change
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17. Sub-brand: brand which compliments the Mother brand
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18. Copy uniqueness of competitors
making them not unique
Copy
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19. Strategy example
Focus
Loud
Stretch
Abstraction
Agile
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20. Informal brand design organization
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