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CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

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B2B Marketing
B2B Marketing

CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

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YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
• Costs four times what we currently pay • Un-measureable • No proof of ROI
• Costs four times what we currently pay • Un-measureable • No proof of ROI
79% of our installer survey respondents recognisedYCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
WHO ARE REALLY B2B?

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CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

  • 1.
  • 2. YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  • 8. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 79% of our installer survey respondents recognisedYCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
  • 22.