B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
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A B2B marketing case study that demonstrates exactly how social media can open up a notoriously difficult audience to reach and successfully generate B2B leads.
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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
- 2. YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
- 7. • Costs four times what we currently pay • Un-measureable • No proof of ROI
- 8. • Costs four times what we currently pay • Un-measureable • No proof of ROI
- 21. 79% of our installer survey respondents recognised YCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
- 23. WHO ARE REALLY B2B?
Editor's Notes
- Which one?
- Can we take out the underlining on the name? Change to completed his apprenticeship
- He doesnt look like a student Capital M on minimum
- Can we use up to date postings? Leave the heart on in. I don’t think the background is right – can we try white?