This document provides an analysis of Andrew Goodwin's music video analysis. It discusses 7 key areas of analyzing music videos, including the relationship between lyrics and visuals, music and visuals, and common motifs used. It then analyzes the music videos for "Gold Digger" by Kanye West and "Hold You Down" by DJ Khaled based on these areas, noting how each incorporates elements like close-ups of artists, references to brands, and interactions between singers and women in the videos.

1. ANDREW GOODWIN’S MUSIC
VIDEO ANALYSIS
Ayushi Rawal

2. 7 KEY AREAS OF ANALYSIS:
1. Music videos demonstrate genre characteristics (e.g. stage performance
in rock videos, dance routine)
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and visuals.
4. The demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur across
their work (a visual style)
5. There is frequently references to notion of looking (screens within
screens, telescopes, ect) and particularly voyeuristic treatment of the
female body.
6. There is often intertextual references (to films, tv programs, other music
videos ect)

3. ANALYSING MUSIC
VIDEOS: 1)
• Kenye West – Gold Digger ft Jamie Foxx
Plain backgrounds, women, brands, money and
bling.
• DJ Khaled – Hold You Down ft. Chris Brown,
August Alsina, Future and Jeremih
Big houses, women, money, bling and brands

4. 2)
• Gold Digger
When Kanye west raps certain lyrics we see them
in the background as magazine titles.
• Hold You Down
The music video is talking about holding down a
relationship so when each singer sings then are in
a room with a women dancing and acting. E.g.
when we see Chris Brown for the first time with his
’girlfriend’

5. 3)
• Gold Digger
The visuals and the music do have a relationship.
For example right at the beginning when we hear
Jamie Foxx singing the beat then drops and the
visuals move with the beat.
• Hold You Down
When the beat drops and the artist are on their
own we are move locations and see them in a
room with a women (their ‘girlfriend’)

6. 4)
• Gold Digger
We see close ups of the artist and also when he
sings we see him constantly doing this one move
where he seems to lean back and bop. Half tucked
in shirt.
• Hold You Down
We constantly hear Dj Khaled say ‘DJ’ in the music
video. This is to remind us that this is his
production.

7. 5)
• Gold Digger
We see women in explicit and provocative
clothing. The camera also seems to follow their
body up and down to show them of.
• Hold You Down
Majority of the women are dressed in swimwear
but are not TOO explicit.

8. 6)
• Gold Digger
The music video has references to Usher and Busta
Rhymes
• Hold You Down
We can hear constant references to Dj Khaleds
brand of music and headphones also a very
expensive alcohol brand