1. Goodwins analysis
The six points:
Genre characteristics
Visuals/lyrics
Visuals/music
Need to sell artist
Intertextuality
Voyeurism
We watched Geri Halliwells video for ‘Raining Men’ and made notes
on each of the six elements of a music video.
Genre characteristics
It’s a mainstream pop video
Her dance performance is set in a location
There’s a dance routine
There is some narrative
Visuals/lyrics
It mostly amplifies the lyrics but not literally – it’s raining but not
raining men
Visuals/music
There is a change in the pace of the song, which is echoed through the
editing
There’s a change in location with the change in music
Cutting on the beat at times
Selling the artist
There is a change in costume, use of close up camera angles and
central framing, which shows off her talent and new image
Intertextuality
There is references to films such as Flashdance, Fame and Brigit
Jones
It is similar to J-Lo’s video for her song ‘I’m glad’
Voyeurism
Geri’s new body image
Fragmentation of the body