app named doctor on call provides health care

1. DOCTOR ON CALL
• Speak to doctors, fix
your appointments or
• Just asses your medical
timeline.

2. SITUATION ANALYSIS
• Currently reach of health facilities are very
severe in our country
• In order to facilitate people in reaching
health care services
• Helpful for those who need immediate
assistance and also countryside's.

3. • To provide health facilities
online
• To give quick health
related advice
• To make our country
healthy

4. NEEDS AND WANTS
• Cold ,flue, cough ,fever, allergies
• Urinary tract infection
• Vomiting /diarrhoea
• Possible sinus infection
• Back pain
• Heart burn
• Breastfeeding questions
• Sports injury
• Rashes/bites/skin problems

5. STRATEGY

6. POSITIONING
•Providing emergency ambulance
facility
•Online appointment with
doctors
•Provide video conferencing
facility to the clients

7. FREE FEATURES
• Cost free registration for
appointments.
• Health and exercise tips
• First aid tips and primary
treatment

8. BRAND PROMOTION
• Circulating app link at different promotional
sites
• Free promotions at medial stores with which
we are tagged for marketing.
• Using social media like Facebook ,twitter
• Low cost promotional ads at YouTube channel
as they are frequently visited

9. COLLABORATORS
• Medical stores
• Pharmaceutical companies
stockist
• Hospitals (private),Doctors

10. PREMIUM FEATURES
• Applications are available
at iOS and windows stores
• Reasonable price of fifty
cents affordable by most
people.

11. VALUE PROPOSITION
• Ensuring good customer
experience
• Always active help support
• 24X7 emergency services

12. IMPLEMENTATION
Collecting medicines
from medical stockists
Uploading list on app
Customer’s
registration
Placing orders for
medicines or
appointments
Delivery of medicines
Or providing
consulting with
doctors

14. Created by Ayahs shandilya,NIT
Raipur during marketing internship
under prof. Sameer mathur(IIM
lucknow)
See(http://iiminternship.com)
DISCLAIMER