2. Imagine what would have happened to a
business had there been no communication
among its people. The whole system would have
become chaotic and so the situation would be no
less problematic than any limit to cause a
business to face failures. Communication since
time immemorial has played a major role in the
lives of the individuals. Communication skills
have a great impact on both personal and
organizational level. It has been viewed as
indispensable in business. Communication skills
are important to all levels of an organization.
3. Communication is significant for managers in
an organization so as to perform their managerial
tasks effectively and efficiently. A manager needs
it in order to get his point across to others,
whereas subordinates need to understand what
they are expected of and to perform the assigned
tasks in a way as wanted. A manager spends
most of his time in communication. Studies show
that managers spend as much as 80 percent of
their workday communicating. This emphasizes
the role and importance of communication.
4. While at work communication is important
to promote motivation and good working
atmosphere, it is absolutely necessary for the
daily operations of a business, as it helps in
achieving the organizational objectives
successfully. Thus, the communication is so
important in a business that it is considered the
lifeblood of a business organization to succeed
and survive.