Disney

3. DCP
DCP is a subsidiary and business segment of The Walt Disney
Company that engages in merchandising of the Disney brand
and Disney properties.

9. Obesity Crises

12. Reforms By Disney
Disney introduced new healthy products which included
stapple food, fruit and fruit juices

15. Increase in Sales
Due to these reforms sales increases.

18. Brand Competetions
During this time disney also has faced stiff competetion.

22. Summary
1. Disney allowed producers to put Disney character on
their food products.
2. Then modified for retailers and so on …
3. Reforms Due to Obesity Crises
4. Market Dominance and Challenges.

23. Disclaimer
Created by - Ayush Gupta, IIT(BHU)Varanasi
During an internship under Prof. Sameer Mathur, IIM Lucknow