Business Communication (Communication in Personal Selling)

1. COMMUNICATION IN
PERSONAL SELLING

2. PRESENTATION PLAN
Business Communication
Effective Business Skills
Personal Selling
Conclusion

3. COMMUNICATION
“Communication is a skill that you
can learn. It’s like riding a bicycle
or typing. If you’re willing to work
at it, you can rapidly improve the
quality of every part of your life.”
Brain Tracy

4. BUSINESS
COMMUNICATION
Business
Communication is a
sharing of information
b/w people within an
organization that is
performed for the
commercial benefits of
the organization.

7.  two-way flow of communication
 between a buyer and seller
 a face-to-face or real time encounter
PERSONAL SELLING

8. Why are “face-to-
face” and “one-way”
communication is
important?

9. According to Philip Kotler
“As face-to-face interaction with one or more
prospective purchasers for the purposes of making
the sales.”

10. American Marketing Association defines Personal
Selling as:
“Personal Selling is the oral presentation in a
conversation with one or more prospective purchases
for the purpose of making sales, it is the ability to
persuade the people to buy goods and services at a
profit to the seller and benefit to the buyer.”

11. It includes
Face-to-face Telephone Communication
Video or Web Conferencing

12. Personal selling communication is
carried out by sales representatives,
who are the personal connection
between a buyer and a company or a
company’s products or services.
CONCLUSION