Marketing Executive Recruitment Process including 1. Job Title 2. Job Description 3. Develop an Ad 4. Develop an Application Form 5. Recruitment Source 6. Screening of Applications (specify Preferences) 7. Select the method of interview 8. Qualification of Panel members 9. Design 10 Questions for Interview 10. Salary Package for the new employees 11. Method of Training For New Employees 12. Job evaluation method 13. Tool use for appraisal

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2. RECRUITMENTPROCESSOFMARKETING
EXECUTIVE
PRESENTED BY: AYESHA ARSHAD

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CONTENT
1. Job Title
2. Job Description
3. Develop an Ad
4. Develop an Application Form
5. Recruitment Source
6. Screening of Applications (specify Preferences)
7. Select the method of interview
8. Qualification of Panel members
9. Design 10 Questions for Interview
10. Salary Package for the new employees
11. Method of Training For new Employees
12. Job evaluation method
13. Tool use for appraisal
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WHY ARE WE
HIRING
MARKETING
EXECUTIVE?
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JOB DESCRIPTION
OF MARKETING EXECUTIVE
JOB INTRODUCTION:
• JOB OVERVIEW:
Here at Afridi’s company. We introduce new
products in market. We have studied the science
fabric yarn which enhance our true quality for hop
not out in its true essence providing for all Pakistanis
in Pakistan. We want to expand business through
promotion and marketing. We are hiring on
experienced Marketing Executive to help growing
our business.
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• Develop marketing plan by analyze the marketing
segments.
• Work with sales team.
• Promote our product to support the growth,
profitability and stability of company.
• Hold responsibility to effective client base.
ROLE OF MARKETING
EXECUTIVE

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RESPONSIBILITYOF
MARKETINGEXECUTIVE:
• First of all, Marketing Executive should be punctual.
• Developing a marketing campaigns promotional activities
decision.
• Compiling and distributing financial and statistical information
• Writing and proofreading creative copy
• Maintaining websites and looking at data analytics
• Organizing events and product exhibitions
• Updating databases and using a customer relationship
management (CRM) system
• Coordinating internal marketing and an organization’s culture
• Monitoring performance
• Managing campaigns on social media.
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QUALIFICATION
•Advertising
•Business or management
•IT or a computer science
•Marketing
•Psychology.
•Bachelors of Business Administration (Marketing)
•MASTER Degree (M.S & MBA).
•High level general management experience in
organization as a marketing leader.
•Expertise in branding and public relation.
•Technologic literacy in proficiency in web
communication.

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• Interpersonal Communication
• Skills Marketing Analytics
• Marketing Communications
• Competitive Marketing Strategies
• Web Marketing Strategy
• Business Proposals
• Digital Marketing Analysis
• B2B Marketing Strategy
Job Skills

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ADVERTISEMENT

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RECRUITMENT SOURCE
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Recruitment refers to the process of identifying,
attracting, interviewing, selecting, hiring and onboarding
employees. In other words, it involves everything from the
identification of a staffing need to filling it.

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SCREENING OF APPLICATIONS
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Job screening is when the human resource department
receives an application for a position. The HR personnel will
review the resume, cover letter and application for
completeness and to make sure the candidate has the
minimum qualifications. Applicants who do not possess the
minimum qualifications or credentials for a job are
disqualified from the job screening. Scoring of the
candidates’ application materials should be done
consistently, using a standard defensible ranking
system. For example:
– Does not meet criteria
+ Meets criteria
++ Exceeds criteria
Those who are qualified move on to the next round.

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PANEL INTERVIEW
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A panel interview is a job interview in which an applicant
answers questions from a group of people who then make
the hiring decision. Hiring managers use panel interviews to
gain perspective from other people in the organization and
occasionally those outside the organization.
MEMBERS OF PANEL INTERVIEW:
Sidra Arshad: SENIOR MARKETING EXECUTIVE
Ayesha Arshad: Chair Person
Misbah Razzaq: HR HOD

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1.Tell me about yourself.
2.Tell me how you get started with your career?
3.Who’s your favorite marketer and why?
4.Why you want to become marketing executive?
And describe your marketing style?
5.Have you worked with designers in the past?
6.What’s the best ad you have ever seen, and did
you appreciate about it?
7.Are you familiar with our industry?
8.Who would you guess are our biggest
competitors, and what might you do to help
differentiate us in the marketplace?
9.Tell about the most successful campaign or
project you ever worked on.
10.If presented with a new product or feature to
market, where would you start your research?

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SALARYPACKAGE
Fresher’s Rs. 82,100 PKR per month
Experience Rs. 145,000 PKR per month
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TRAINING FOR NEW EMPLOYEES
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There are different methods of training but we decide to
select:
On the Job Training (OJT) Method:-
This is the most common method of training in
which a trainee is placed on a specific job and taught the
skills and knowledge necessary to perform it.
Following are the on the job training methods:
• Job rotation
• Coaching
• Job instructions
• Committee assignments
• Internship training

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JOB EVALUATION METHOD
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A job evaluation is a systematic way of determining
the value/worth of a job in relation to other jobs in an
organization. It tries to make a systematic comparison
between jobs to assess their relative worth for the
purpose of establishing a rational pay structure.
Three common methods of a job evaluation are:
• The Ranking Method
• The Classification Method
• The Point Method.

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TOOL USED FOR APPRAISAL
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Setting goals, coaching, and evaluating the
performance of your workforce are critical to employee
engagement and ultimately linked to the success of
your organization. Whether you need to fine-tune your
existing performance appraisal program or build one
from the ground up, Cascade delivers expert guidance
and support.
Following are the tool of appraisal:
• Rating Scales
• 360-Degree Feedback Surveys
• Self-Assessments
• Appraisal Software

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ThankYou
Ayesha Arshad
03044244209
ayeshaarshad0757@gmail.com
info@afridifabric.com
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