3. Studying consumer behavior provide
answers to questions such as-
How consumers feel about alternatives to their
preferred brands?
How consumers choose between the alternatives?
How consumer behave while shopping?
How marketing campaigns can be improved to
more effectively influence customer behavior?
5. Process to carry customer behaviour analysis
Segment your
audience
Identify the key
benefit for each
group
Allocate
quantitative data
Compare your
quantitative and
qualitative data
Apply your
analysis to a
campaign