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#AXIELLEU201
7
OPEN LIBRARIES - A NEW MODEL FOR SUSTAINABLE
GROWTH
– PRESENTATION AT AXIELL CONFERENCE
– OXFORD 2 MAY 2017
Carl Gustav Johannsen
Associate professor
University of Copenhagen
#AXIELLEU201
7 OUTLINE
• In a library history perspective
• Open libraries in seven countries
• Technological requirements
• Open library users
• Pros and cons
• Challenges – sustainable growth
• Critical success factors
#AXIELLEU201
7
BASED ON MY RECENT 2017 BOOK
#AXIELLEU201
7
LIBRARY HISTORY PERSPECTIVE
• A modern open library offers:
– Free access to the physical library up to 24/7 h a weekly
– Access to all basic library services and transactions( book shelves, online
catalogs, internet sources, computers in the library)
– Reading, browsing, deliveries, loans, use of computers, children’s library
facilities, and – sometimes – cookies, tea and coffee …
#AXIELLEU201
7 TEA & COFFEE IN A DANISH OPEN LIBRARY
NEAR COPENHAGEN
#AXIELLEU201
7 THREE MAIN LIBRARY REVOLUTIONS- THE
GRADUAL OPENING OF THE LIBRARY
• Open shelves – the ”open access revolution” (Alistair Black, 1994) – UK 1994 – US
earlier
• Automated Self-delivery and Self-checkout of library materials - from the 1990s
and onwards
• Open libraries – the ”open library revolution” (Johannsen 2017)
#AXIELLEU201
7
OPEN LIBRARIES IN SEVEN COUNTRIES(1)
• Which public library was the first with Open libraries?
– Gjern (Denmark) or Singapore?
• Gjern – established in 2004
• Singapore – opened in 2002
– Silly question or:
• Gjern branch library was the first staff-less library with a particular self-lock-in-
procedure
• Singapore was the first staff-less library – but located within a larger shopping
mall
#AXIELLEU201
7
OPEN LIBRARIES IN SEVEN COUNTRIES(2)
• Denmark, Finland, Germany, Norway, Sweden, the United Kingdom & the United
States
• Differences as to spread and growth rates
• Other differences: the use of surveillance technology and CCTV is restricted in
Sweden
• Why differences? Variable explanations – fear of vandalism, trust levels, social
capital, courage, …
#AXIELLEU201
7 FOUR COUNTRIES – NUMBER OF OPEN
LIBRARIES 2009-2016
0
50
100
150
200
250
300
350
2009 2010 2013 2016
Denmark
Norway
UK
Germany
#AXIELLEU201
7
OPEN LIBRARIES IN SEVEN COUNTRIES(4)
• Opening hours per week:
– Denmark (2011): 20 h staffed / 69 h unstaffed (average)
• Only very few totally staff-less libraries
• Vandalism:
– Rare (in all seven countries) – much less than expected!
– Occurs mostly in urban areas
• Resistance:
– Mostly among librarians – local politicians and library leaders, on the contrary,
most often adherents
– experienced in e.g. Sweden and Denmark: resistance tends to diminish after
implementation
#AXIELLEU201
7
OPEN LIBRARIES IN SEVEN COUNTRIES(5)
• Patterns: staffed and unstaffed opening hours:
– Denmark 2011(averages):
• Total staffed opening hours per week: 20 (22%)
• Total unstaffed opening hours per week: 69 (78%)
– The latest figures suggest an increased percentage of staffed opening hours
– In all seven countries the open libraries are seen as an increasing trend
– A spread from rural and suburban to urban neighborhoods is a common trend
#AXIELLEU201
7 TECHNOLOGICAL REQUIREMENTS (1)
• A modern open library representsa highly technological solution:
– Technological interfaces to the building (door locks, light control, security alarms,
sound announcements, etc.)
– Library management system integration
– Video surveillance (except in Sweden)
– RFID
#AXIELLEU201
7 TECHNOLOGICAL REQUIREMENTS (2)
• Future developments within the Open library:
– The ”transformative library” – screens in the library automatically adapt to the
present users’ particular wants and needs
• More focused and better communication with the users outside the staffed
opening hours
• Testing of open libraries with eight different modes (e.g. children 6-12 years
old. News, crime, fiction, etc.
– Open mobile libraries
#AXIELLEU201
7
OPEN LIBRARY ENTRANCE
#AXIELLEU201
7
OPEN LIBRARY USERS (1)
• Several user surveys have documented that the users are excited by the Open
libraries
• Numbers of loans and visits are, generally, increased when an Open Library is
established
• But:
– The excited Open Library users were not at all displeased with the service of the
existing staff
• Indeed:
– The key benefit gained through Open Library is prolonged opening hours at a
reasonable price
#AXIELLEU201
7 OPEN LIBRARY USERS (2)
• Who are the Open Library users?
– Commuters, especially like the Open libraries?
– A recent Danish user survey indicates that especially people with an origin
different than Danish prefer the Open library model
– Also already enthusiastic library users, like the cultural super user segment, like
Open Libraries
– Flexible physical access is an important user interest
– Open libraries are popular both among students and elderly users
– Data from Open libraries indicate that 71 % of the users are within the
economically active age
#AXIELLEU201
7 OPEN LIBRARY ACCESS SYSTEMS TEND TO
UNDERESTIMATE THE NUMBER OF VISITORS
#AXIELLEU201
7
OPEN LIBRARY USERS (3)
• Usage patterns:
– Visits per hour during the staffed opening hours still outnumbers the visits during
the un-staffed
– Differences may be exaggerated because of different data collection methods
during the staffed and un-staffed opening hours
– Typical loaner statement:
• ”I use the library when it fits me best”
– More study and work during the un-staffed opening hours
#AXIELLEU201
7
OPEN LIBRARY USERS (4)
• Importance of a proper balance between staffed and un-staffed:
– Poor experiences as to visits and loans with totally, all-time, un-staffed libraries
– The evidence unclear as to the ideal distribution between staffed and un-staffed
opening hours
– Open libraries are supported by representative user surveys
#AXIELLEU201
7
MALE, ELDERLY OPEN LIBRARY USER
#AXIELLEU201
7
PROS AND CONS (1)
• Differs among different participants and stake-holders
• Cons:
– Unemployment of the staff argument
– Economic – budget argument
– Service quality / weak-user-as-victim argument
– Human rights offence argument
#AXIELLEU201
7 LOCAL POLITICIANS LIKE THE OPEN LIBRARY
MODEL
#AXIELLEU201
7
PROS AND CONS (2)
• Pros:
– User preferences – users like Open Libraries
– Local community protection
– Optimal utilization of the local physical library
– Social capital, trust and meeting place creation
– New professionalism and sustainable library development
– New users and usages
– An advanced and original library solution
#AXIELLEU201
7 A DARK DECEMBER MORNING – THE PUBLIC LIBRARY AS THE ONLY
NON-COMMERCIAL, INDOOR MEETING PLACE
#AXIELLEU201
7
ONLY FEW SIMILAR COMMERCIAL MODELS
#AXIELLEU201
7 PRO – VALUABLE HISTORICAL BUILDINGS ARE
BETTER UTILIZED
#AXIELLEU201
7 CHALLENGES – SUSTAINABLE GROWTH
• From Community 1.0 to Community 4.0
• New professional roles
• Cooperation and co-creation
• Teori U and the Open Library model
• Sustainable growth and Open Libraries
#AXIELLEU201
7
CRITICAL SUCCESS FACTORS (1)
• Strategies to prevent vandalism, unrest and harassment
– Changing opening hours
– Rules and restrictions
– Cooperation with local police, social workers and authorities
– Surveillance technology and monitoring
– Information about surveillance technology and monitoring
#AXIELLEU201
7
CRITICAL SUCCESS FACTORS (2)
• Strategies to make the library an inviting and inspiring place:
– Light, cleaning
– Panoptical Interior design
– Slanted shelves – colors
– Nudging
– Signals communicating coziness
– Internal clarity
#AXIELLEU201
7
THE DARK ENTRANCE – MADE LIGHT
#AXIELLEU201
7
CRITICAL SUCCESS FACTORS (3)
• Strategies to improve communication and user friendly-ness:
– Low shelves
– No tightly packed, antiquarian bookseller atmosphere
– Appropriate furnishing
– Eye-catching location of materials
– Sensitivity towards user movement patterns
– Serendipity promoting interior design
– Variety – varying exhibitions
– Personalized login
#AXIELLEU201
7
CRITICAL SUCCESS FACTORS (4)
• Strategies to promote the library as a local third place or meeting place:
– Cooperative and pro-active attitude towards local associations and cultural
activities and actors
– Networking and marketing
– Adequate meeting facilities
Axiell European User Conference 2017 #AXIELLEU201
7
THANK YOU

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Axiell User Conference, Public Libraries, 3rd May - Carl Gustav Johannsen: Open Libraries - A new model for sustainable growth

  • 1. #AXIELLEU201 7 OPEN LIBRARIES - A NEW MODEL FOR SUSTAINABLE GROWTH – PRESENTATION AT AXIELL CONFERENCE – OXFORD 2 MAY 2017 Carl Gustav Johannsen Associate professor University of Copenhagen
  • 2. #AXIELLEU201 7 OUTLINE • In a library history perspective • Open libraries in seven countries • Technological requirements • Open library users • Pros and cons • Challenges – sustainable growth • Critical success factors
  • 3. #AXIELLEU201 7 BASED ON MY RECENT 2017 BOOK
  • 4. #AXIELLEU201 7 LIBRARY HISTORY PERSPECTIVE • A modern open library offers: – Free access to the physical library up to 24/7 h a weekly – Access to all basic library services and transactions( book shelves, online catalogs, internet sources, computers in the library) – Reading, browsing, deliveries, loans, use of computers, children’s library facilities, and – sometimes – cookies, tea and coffee …
  • 5. #AXIELLEU201 7 TEA & COFFEE IN A DANISH OPEN LIBRARY NEAR COPENHAGEN
  • 6. #AXIELLEU201 7 THREE MAIN LIBRARY REVOLUTIONS- THE GRADUAL OPENING OF THE LIBRARY • Open shelves – the ”open access revolution” (Alistair Black, 1994) – UK 1994 – US earlier • Automated Self-delivery and Self-checkout of library materials - from the 1990s and onwards • Open libraries – the ”open library revolution” (Johannsen 2017)
  • 7. #AXIELLEU201 7 OPEN LIBRARIES IN SEVEN COUNTRIES(1) • Which public library was the first with Open libraries? – Gjern (Denmark) or Singapore? • Gjern – established in 2004 • Singapore – opened in 2002 – Silly question or: • Gjern branch library was the first staff-less library with a particular self-lock-in- procedure • Singapore was the first staff-less library – but located within a larger shopping mall
  • 8. #AXIELLEU201 7 OPEN LIBRARIES IN SEVEN COUNTRIES(2) • Denmark, Finland, Germany, Norway, Sweden, the United Kingdom & the United States • Differences as to spread and growth rates • Other differences: the use of surveillance technology and CCTV is restricted in Sweden • Why differences? Variable explanations – fear of vandalism, trust levels, social capital, courage, …
  • 9. #AXIELLEU201 7 FOUR COUNTRIES – NUMBER OF OPEN LIBRARIES 2009-2016 0 50 100 150 200 250 300 350 2009 2010 2013 2016 Denmark Norway UK Germany
  • 10. #AXIELLEU201 7 OPEN LIBRARIES IN SEVEN COUNTRIES(4) • Opening hours per week: – Denmark (2011): 20 h staffed / 69 h unstaffed (average) • Only very few totally staff-less libraries • Vandalism: – Rare (in all seven countries) – much less than expected! – Occurs mostly in urban areas • Resistance: – Mostly among librarians – local politicians and library leaders, on the contrary, most often adherents – experienced in e.g. Sweden and Denmark: resistance tends to diminish after implementation
  • 11. #AXIELLEU201 7 OPEN LIBRARIES IN SEVEN COUNTRIES(5) • Patterns: staffed and unstaffed opening hours: – Denmark 2011(averages): • Total staffed opening hours per week: 20 (22%) • Total unstaffed opening hours per week: 69 (78%) – The latest figures suggest an increased percentage of staffed opening hours – In all seven countries the open libraries are seen as an increasing trend – A spread from rural and suburban to urban neighborhoods is a common trend
  • 12. #AXIELLEU201 7 TECHNOLOGICAL REQUIREMENTS (1) • A modern open library representsa highly technological solution: – Technological interfaces to the building (door locks, light control, security alarms, sound announcements, etc.) – Library management system integration – Video surveillance (except in Sweden) – RFID
  • 13. #AXIELLEU201 7 TECHNOLOGICAL REQUIREMENTS (2) • Future developments within the Open library: – The ”transformative library” – screens in the library automatically adapt to the present users’ particular wants and needs • More focused and better communication with the users outside the staffed opening hours • Testing of open libraries with eight different modes (e.g. children 6-12 years old. News, crime, fiction, etc. – Open mobile libraries
  • 15. #AXIELLEU201 7 OPEN LIBRARY USERS (1) • Several user surveys have documented that the users are excited by the Open libraries • Numbers of loans and visits are, generally, increased when an Open Library is established • But: – The excited Open Library users were not at all displeased with the service of the existing staff • Indeed: – The key benefit gained through Open Library is prolonged opening hours at a reasonable price
  • 16. #AXIELLEU201 7 OPEN LIBRARY USERS (2) • Who are the Open Library users? – Commuters, especially like the Open libraries? – A recent Danish user survey indicates that especially people with an origin different than Danish prefer the Open library model – Also already enthusiastic library users, like the cultural super user segment, like Open Libraries – Flexible physical access is an important user interest – Open libraries are popular both among students and elderly users – Data from Open libraries indicate that 71 % of the users are within the economically active age
  • 17. #AXIELLEU201 7 OPEN LIBRARY ACCESS SYSTEMS TEND TO UNDERESTIMATE THE NUMBER OF VISITORS
  • 18. #AXIELLEU201 7 OPEN LIBRARY USERS (3) • Usage patterns: – Visits per hour during the staffed opening hours still outnumbers the visits during the un-staffed – Differences may be exaggerated because of different data collection methods during the staffed and un-staffed opening hours – Typical loaner statement: • ”I use the library when it fits me best” – More study and work during the un-staffed opening hours
  • 19. #AXIELLEU201 7 OPEN LIBRARY USERS (4) • Importance of a proper balance between staffed and un-staffed: – Poor experiences as to visits and loans with totally, all-time, un-staffed libraries – The evidence unclear as to the ideal distribution between staffed and un-staffed opening hours – Open libraries are supported by representative user surveys
  • 21. #AXIELLEU201 7 PROS AND CONS (1) • Differs among different participants and stake-holders • Cons: – Unemployment of the staff argument – Economic – budget argument – Service quality / weak-user-as-victim argument – Human rights offence argument
  • 22. #AXIELLEU201 7 LOCAL POLITICIANS LIKE THE OPEN LIBRARY MODEL
  • 23. #AXIELLEU201 7 PROS AND CONS (2) • Pros: – User preferences – users like Open Libraries – Local community protection – Optimal utilization of the local physical library – Social capital, trust and meeting place creation – New professionalism and sustainable library development – New users and usages – An advanced and original library solution
  • 24. #AXIELLEU201 7 A DARK DECEMBER MORNING – THE PUBLIC LIBRARY AS THE ONLY NON-COMMERCIAL, INDOOR MEETING PLACE
  • 25. #AXIELLEU201 7 ONLY FEW SIMILAR COMMERCIAL MODELS
  • 26. #AXIELLEU201 7 PRO – VALUABLE HISTORICAL BUILDINGS ARE BETTER UTILIZED
  • 27. #AXIELLEU201 7 CHALLENGES – SUSTAINABLE GROWTH • From Community 1.0 to Community 4.0 • New professional roles • Cooperation and co-creation • Teori U and the Open Library model • Sustainable growth and Open Libraries
  • 28. #AXIELLEU201 7 CRITICAL SUCCESS FACTORS (1) • Strategies to prevent vandalism, unrest and harassment – Changing opening hours – Rules and restrictions – Cooperation with local police, social workers and authorities – Surveillance technology and monitoring – Information about surveillance technology and monitoring
  • 29. #AXIELLEU201 7 CRITICAL SUCCESS FACTORS (2) • Strategies to make the library an inviting and inspiring place: – Light, cleaning – Panoptical Interior design – Slanted shelves – colors – Nudging – Signals communicating coziness – Internal clarity
  • 31. #AXIELLEU201 7 CRITICAL SUCCESS FACTORS (3) • Strategies to improve communication and user friendly-ness: – Low shelves – No tightly packed, antiquarian bookseller atmosphere – Appropriate furnishing – Eye-catching location of materials – Sensitivity towards user movement patterns – Serendipity promoting interior design – Variety – varying exhibitions – Personalized login
  • 32. #AXIELLEU201 7 CRITICAL SUCCESS FACTORS (4) • Strategies to promote the library as a local third place or meeting place: – Cooperative and pro-active attitude towards local associations and cultural activities and actors – Networking and marketing – Adequate meeting facilities
  • 33. Axiell European User Conference 2017 #AXIELLEU201 7 THANK YOU