Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Colour your life in Czech
     Miroslava Paclová
CYL 2009 in Czech
• HORTIservis.cz           • Press material:
  participated at Colour   • Monthly press release
  your l...
Gardening retail




• 325 gardening centres and sales outlets on our
  mailing list currently
Top gardening centres
• Outstanding profiling of gardening centres
  of the best quality.
• Two associations of gardening ...
The new way for gardencentres
The new way for gardencentres
The new way for gardencentres
Development of gardening retail
• New gardening
  centres and good-
  quality shops are
  continually founded.
• The choic...
EU support for garden centres




• One garden centre in the same day
Gardening centres
• The shops do not
  face such competition
  as in western
  European countries
  (one first-rate shop
 ...
POS materials
• They are unable to start
  working with sent materials
  independently.
• They need presentations,
  an im...
POS materials
Retail in nurseries
• A distinct part of the
  sales still goes on in
  nurseries
Exhibition For Garden
• Our biggest presentation this
  year.
• Prague
• 5th-8th March 2009
• Number of exhibitors:148
• T...
Presentation For Garden
Cooperation with the media
• The original number of 300 cooperating
  editorials of which many just passively
  accept our...
Cooperation with the media
• Cooperation has been deepened with the
  permanent group of the press with the
  increase in ...
Cooperation with the media
Press presentation
WEB sites




• Monthly press releases and photos at
  www.rostlinamesice.cz
• Wide information for both retail sellers an...
Radio and TV
• There has been an
  increase in the
  interest from TV and
  radio.
• We regularly answer
  the questions o...
Prime time, Sunday 17.50 hours
Other activities
Important news
• There has been an
  enormous decrease in
  the purchase of plants in
  supermarkets in favour of
  garden...
Thank you for your attention
Upcoming SlideShare
Loading in …5
×

Czech

479 views

Published on

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Czech

  1. 1. Colour your life in Czech Miroslava Paclová
  2. 2. CYL 2009 in Czech • HORTIservis.cz • Press material: participated at Colour • Monthly press release your life compaign • Press release for Materials for horti-fair Flora gardening centres: Olomouc • DVD • Radio and TV • Monthly information • Stand at exhibition about plants For Garden • Booklet • Graphic support
  3. 3. Gardening retail • 325 gardening centres and sales outlets on our mailing list currently
  4. 4. Top gardening centres • Outstanding profiling of gardening centres of the best quality. • Two associations of gardening centres. • Total 28 centres (14 + 14 + 4SK) + cca 10 independent top centres. • Both groups offer excellent services to their customers. They have their own educational programmes.
  5. 5. The new way for gardencentres
  6. 6. The new way for gardencentres
  7. 7. The new way for gardencentres
  8. 8. Development of gardening retail • New gardening centres and good- quality shops are continually founded. • The choice of plants, other gardening material and the standard of sale is rising.
  9. 9. EU support for garden centres • One garden centre in the same day
  10. 10. Gardening centres • The shops do not face such competition as in western European countries (one first-rate shop covers about 35 – 50 km distance). • They still lack even basic marketing knowledge. Their use of publicity materials is minimal.
  11. 11. POS materials • They are unable to start working with sent materials independently. • They need presentations, an impulse and individual approach. • We try to make sample presentations, but is extremely demanding. • Many gardeners still do not work regularly with electronic information.
  12. 12. POS materials
  13. 13. Retail in nurseries • A distinct part of the sales still goes on in nurseries
  14. 14. Exhibition For Garden • Our biggest presentation this year. • Prague • 5th-8th March 2009 • Number of exhibitors:148 • Total area: 5 475 m2 • Area of stands: 3 532 m2 • Number of visitors: 36 545 • Countries: 4 • (CZ, PL, D, NL) • Number of journalists: 142
  15. 15. Presentation For Garden
  16. 16. Cooperation with the media • The original number of 300 cooperating editorials of which many just passively accept our releases. • 45 cooperate actively and permanently, though they rely on us to provide detailed materials, which is time consuming.
  17. 17. Cooperation with the media • Cooperation has been deepened with the permanent group of the press with the increase in page numbers. • The press especially welcomed the instructions for pruning and planting. • The total number of cooperating press subjects has decreased. Many have reduced their pages and changed their content.
  18. 18. Cooperation with the media
  19. 19. Press presentation
  20. 20. WEB sites • Monthly press releases and photos at www.rostlinamesice.cz • Wide information for both retail sellers and customers at www.colour-your-life.cz
  21. 21. Radio and TV • There has been an increase in the interest from TV and radio. • We regularly answer the questions of viewers and listeners. • We have a big feedback and we also contribute to the nationwide TV web.
  22. 22. Prime time, Sunday 17.50 hours
  23. 23. Other activities
  24. 24. Important news • There has been an enormous decrease in the purchase of plants in supermarkets in favour of gardening centres and first-rate gardening shops. • They offer better-quality plants and consulting. • The markets do not have any qualified staff for this.
  25. 25. Thank you for your attention

×