Expereal on "Disruption"
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This is our take on both the subject and the strategy of disruption, for organisations, teams, people and places.
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Expereal on "Disruption"
- 1. real experience < real value < real partners
- 3. DISRUPTION dɪsˈrʌpʃn/ noun noun: disruption; plural noun: disruptions disturbance or problems which interrupt an event, activity, or process. "the scheme was planned to minimize disruption“ synonyms: disturbance, disordering, disarrangement, disarranging, interference, upset, upsetting, unsettling, confusion, confusing; More disorderliness, disorganization, turmoil, disarray; interruption, suspension, discontinuation, stoppage; obstruction, impeding, hampering, spoiling, ruining, wrecking, undermining; holding up, delaying, delay, retardation "he was exasperated at this disruption of his plans" expereal on DisruptionAugust 2015
- 4. DISRUPTION Challenging convention Creating imbalance Continued action expereal on DisruptionAugust 2015
- 5. Hunting & gathering Railways Chemical photography Incandescent bulb Agriculture Automobile Digital photography LED bulb expereal on DisruptionAugust 2015 Since time immemorial…
- 6. Communication Process Design Service Product Experience expereal on DisruptionAugust 2015 Six levers of disruption…
- 7. Focused Converged expereal on DisruptionAugust 2015 Two kinds of disruptive manifestations…
- 8. Focused Converged expereal on DisruptionAugust 2015 Using one key disruptive lever…
- 9. “Walkman” 1979 expereal on DisruptionAugust 2015 Product
- 10. Band Aid 1920 Post-it 1980 expereal on DisruptionAugust 2015 Product
- 11. The Eureka Forbes Salesman Since 1982… expereal on DisruptionAugust 2015 Service
- 12. Tupperware Party Since 1950… expereal on DisruptionAugust 2015 Service
- 13. Tesla Model S 2012 expereal on DisruptionAugust 2015 Design
- 14. Since 2004… expereal on DisruptionAugust 2015 Design
- 15. TAG Heuer Success. It’s a mind game. 1985 expereal on DisruptionAugust 2015 Communication
- 16. Coca-Cola “Open happiness” Since 2009… expereal on DisruptionAugust 2015 Communication
- 17. Onida - the broken screen and the devil 1982 to 2009 expereal on DisruptionAugust 2015 Communication
- 18. Ford Model T 1908 expereal on DisruptionAugust 2015 Process
- 19. Ryanair 1985 expereal on DisruptionAugust 2015 Process
- 20. Disneyland 1955 expereal on DisruptionAugust 2015 Experience
- 21. Dove Self-esteem Fund Since 2006… expereal on DisruptionAugust 2015 Experience
- 22. Focused Converged expereal on DisruptionAugust 2015 Using multiple disruptive levers…
- 23. 1997 1999 expereal on DisruptionAugust 2015 Converged
- 24. Amazon 1994 expereal on DisruptionAugust 2015 Converged
- 25. Apple 1976 expereal on DisruptionAugust 2015 Converged
- 26. Since 2009… expereal on DisruptionAugust 2015 Converged
- 27. DISRUPTION Challenging convention Creating imbalance Continued action Spirit of inventiveness Unlocks Untapped Value That is sustainable! expereal on DisruptionAugust 2015
- 28. not Evolution… expereal on DisruptionAugust 2015
- 29. Cannot be structured Cannot be taught Cannot be planned Should be mentored Should be encouraged Should be shared Should be rewarded expereal on DisruptionAugust 2015
- 30. • Expose flaws in current business model • Highlight areas where changes are needed • Inspire adaption of business model for future growth • Developing messages that will be remembered and acted upon • Contrasting messaging • Unusual placements • Exaggerated presentation • Improving perceptions and other market indicators • Large companies looking at sustainable innovation leave the lower end of the market exposed to disruptive innovation! • Disruptors are characterised by lower margins, smaller targets, simpler products etc. in the initial phases, as they themselves become sustainable. expereal on DisruptionAugust 2015
- 31. • Initiative led by “mentors” • Encourage all team members to participate • 10 ideas every month to be generated • To evaluate each idea on parameters of • True disruption and not just improvement • Makes a positive change to the world • Aligned to DNA / values • Feasibility expereal on DisruptionAugust 2015
- 32. expereal LLP 4 Bougainvillea Marg DLF Phase 2 Gurgaon 122002 Haryana, India aniruddha@exper.in avik@exper.in nirmal@exper.in