In this ever-increasing application economy, IT administrators and cloud architects are constantly looking at simpler and more efficient ways to: Gain Application Performance Visibility Stop Blame Game among Network, Server & Developer Teams Empower App Developers to Deploy Apps in Minutes Manage and maintain Load balancing services with minimum effort

1. Confidential │ © VMware, Inc.
Introducing app-aware
Advanced Load Balancer
as a service on VMware
Cloud
Abhinav Modi, Director of Product Management
Chris Grice, Product Line Manager
Sonali Desai, Senior Product Marketing Manager
Aug 2023

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Agenda Application Landscape
Why App Aware Infrastructure
NSX ALB Cloud Controller
Demo

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Business Outcomes Tied to Faster Innovation and Greater Efficiency
Customers need to accelerate IT modernization
Public cloud
infrastructure
Automated
Elasti
c
Agile
Workload
Migration
Traditional data center challenges
Manual operations
Static
infrastructure
Waterfall
development
processes

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But…Cloud Transformation Is Not That Easy
Customers face many challenges while…
Different skillsets
and processes
Operational
inconsistencies
Different tools and
management
consoles
Incompatible
configurations
and capabilities
Different machine
formats
Migrating and operating in public cloud

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But…Cloud Transformation Is Not That Easy
Customers face many challenges while…
Delivering enterprise applications in public cloud
High granularity
of services
Service
independence
Self-management
of services

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But…Cloud Transformation Is Not That Easy
Customers face many challenges while…
Modernizing existing enterprise applications
One-fits-all refactoring does not deliver value and ROI because of differences in
Value delivered
by applications
Infrastructure
needs
DevOps
processes
Architectural
designs

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Source: Enterprise Strategy Group by TechTarget.
“Trends in Organizations’ Hybrid and Multi-cloud
Strategies.” December 2022 (N=350).
These Challenges Lead to Decreased Agility and Value
While increasing time, risk and cost of migration, operations and app modernization
“Source: McKinsey. “Unlocking business acceleration
in a hybrid cloud world.” August 2019.
Source: Enterprise Strategy Group by TechTarget.
“Trends in Organizations’ Hybrid and Multi-cloud
Strategies.” December 2022 (N=350).
Source: Flexera 2022 State of the Cloud Report.
Lower Value
not attaining
desired level of
cloud agility
80%
OF CIOs
REPORT
Higher Risk
Security is the
biggest cloud challenge
85%
OF
RESPONDENTS
SAY
Higher Cost
public cloud is
more expensive
than similar on-
premises infrastructure
54%
OF
RESPONDENTS
SAY
Longer Time
to migrate single
workload to cloud
3.75
MONTHS

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October 2016
VMware + AWS
partnership
announcement
August 2017
VMware Cloud™
on AWS
availability
December 2018
VMware
Cloud on AWS
GovCloud (US)
May 2019
AWS resale
program
2020
Preferred cloud
partner and service
status for all
vSphere workloads
Customers Need a Deeply Integrated Hybrid Cloud
To accelerate their enterprise IT cloud transformation
2021
VMware Cloud
on AWS Outposts
availability
2022
Availability on AWS
Marketplace
Leading compute, storage and network
virtualization capabilities
Flexible cloud consumption economics
Broadest set of cloud services
Global scale and reach
Support for a broad range of workloads
De-facto standard for the enterprise DC

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VMware Cloud on AWS: Jointly Engineered Cloud Service
• VMware SDDC running on AWS bare metal
• Delivered, operated and supported by VMware
• On-demand capacity and flexible consumption
• Operational consistency with on-premises
• Seamless, large-scale workload portability
and hybrid ops
• Global AWS footprint, reach and availability
• Direct access to native AWS services
• Scale storage independent of compute
with extended storage options
vSphere vSAN NSX
vSphere-Based
Environment
AWS
Services
vCenter
vCenter
VMware CloudTM on AWS
VMware HCX Large-Scale Migration
S3
Lambda Redshift
ELB CodeBuild
…
VMware Cloud Flex Storage
FSx for
NetApp
ONTAP
VMware and Third-Party ISV Ecosystem
VMware Cloud Ransomware and Disaster Recovery
VMware Aria, Tanzu Mission Control Management
AWS Global Infrastructure
Customer Data Center

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Key Challenges for Infrastructure Teams
Due to Lack of Application Visibility
Inability to Ensure Application Performance
Lack of Identification of bottlenecks & capacity planning results in poor user experience
Takes Too Long to Troubleshoot App Experience Problems
Slow root cause analysis and blame game increase application downtime
Reduced Agility for Key Stakeholder – Application Teams
Slower application deployment causes unhappy application teams & business leaders
Weaker Security and Compliance Posture
Undetected application threats, inadequate and inconsistent policies and compliance

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Advanced Load Balancing
Critical for Any Digital Transformation and Cloud
We Live in Application Economy
Application Experience = Business Growth & Customer Satisfaction
195M Apps in 2021  750M Apps in 2025 as per IDC
Every Application Requires Advanced Load Balancers
NSX ALB Enables Better Application Experience
Fundamental building block as Compute, Network, Storage & Security

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Modernizing Load Balancing with SDN
Mgmt Plane
Control Plane
Data Plane
Legacy Load Balancer Architecture
Appliance Based
Challenges:
• Box-by-box Configs
• Fixed Scale
• Lacks visibility
Data Plane
Data Plane
Data Plane
Data Plane
Data Plane
Data Plane
Control Plane
Management
Plane
Mgmt Plane
Control Plane
Data Plane
Mgmt. Plane
Control Plane
Data Plane
Decoupled Control & Data planes Controller Cluster
Service Engines
10X+ Reduction in Managed Appliances  Massive Operational Simplification
Industry 1st
Modern Load Balancer Architecture
Software Defined
Benefits:
• Centralized policy and configs
• Scale-out data plane
• Application visibility
VMware NSX
Advanced Load Balancer (ALB)

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Control Plane
Bare Metal Virtualized Containers
ON PREMISES
PUBLIC CLOUD
Centralized policies and full lifecycle management
Distributed Architecture for Multi-Cloud Application Services
Data Plane
NSX ALB Controller
(Customer-managed | SaaS)
ELASTICITY
Application Services Fabric
ANALYTICS /
OBSERVABILITY
AUTOMATION
CENTRAL
ORCHESTRATION
RESILIENCE
NSX ALB
Cloud Console

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NSX+ Advanced Load Balancer
Cloud Controller

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Legacy appliances and AWS ELB fall short
Load Balancing Challenges for VMC on AWS
Lack of native LB
• Rigid capacity management and
static performance
• Lack of autoscaling support
• Hair-pinning traffic patterns using
on-prem legacy LB or
AWS ELB
• Overhead of managing LB infra
• Limited Day-2 visibility
• Painful to troubleshoot and identify
app performance issues
• Siloed support for multi-cloud
deployment
• Limited AWS ELB support for
enterprise-grade feature set
Operational Challenges Scalability &
Performance Issues
• No integrated LB offering
• 3rd party legacy LBs are difficult to
deploy and manage
• Lacks the benefits of automated
provisioning, onboarding, life-cycle
management

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VMware Cloud
as App Aware
Platform
VMware Cloud as
Infrastructure
Platform
I N T R O D U C I N G
NSX Advanced Load Balancer Cloud Controller Service
Elevates and Enhances VMware Cloud
Confidential │ ©2022 VMware, Inc.
Application Aware
All Apps across VMC and On-prem
App Performance
Visibility
App Health, Latency, Traffic Patterns & more
App Mapping to
Infrastructure
Apps mapped to Network, Servers and Flow
Adds Application Security

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Cloud
Console
Data Plane
Multi-Cloud Lifecycle Management - Simplified
NSX ALB Cloud Controller
You focus on the Applications, we manage the Infrastructure
Day 0 Operations
Controller installation and configuration
Day 1 Operations
Central dashboard for LB, App Security,
Analytics
Day 2 Operations
Upgrades, autoscaling, DR handling
Customer
Cloud
Controller
VMware
CSP
On-prem/SDDC VMC on AWS Public Cloud VMware Cloud
on Hyperscalers
VMC AVS
GCVE
OCVS

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NSX+ Advanced Load Balancer Cloud Controller
SaaS to provide load balancing for applications running in VMC on AWS
VMC
SDDC
NSX ALB Controller clusters
• Hosted/managed by VMware
• Geo-Proximity to customer SDDC
VMC
SDDC
NSX ALB Service Engine
• Automated deployment in customer SDDC
• Lifecycle managed by Cloud Controller

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High Level Overview
Customer Org: Foo Customer Org: Bar
SDDC: Marketing
SDDC: Demo
Cloud
Boundary
Controller-1 Controller-2
SDDC: Sales
Customer Org: XYZ
SDDC: PM
Controller-n
SDDC: Support
Controller-3
Controller Clusters
AAP
AAP
AAP
AAP
AAP
CSP
Authentication
& Billing
NSX Cloud
Console (Pulse)

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Activate NSX ALB Controller in VMC in Few Seconds
Simple workflow, Say no to tickets
Go to
https://cloudservices.vmware.com
Launch VMC cloud on AWS
From launchpad or services tab
Go to inventory > SDDC Click on Integrated services
You will see the option for NSX Advanced
Load Balancer Hosted Controller
Activate NSX ALB Controller
Click on View details
for the SDDC where you want
to enable NSX ALB
Email with the details and
NSX ALB controller’s URL
A new option will also be added in
SDDC details to launch the controller
1 2 3
4
5
6

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Demo

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NSX+ Advanced Load
Balancer Cloud
Console

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Cloud Console – Available since 2021!
Operational Simplicity
On-prem/SDDC VMC on AWS Public Cloud VMware Cloud
on Hyperscalers
Controller
VMC AVS
GCVE
Simplified Operational Services
NSX+ ALB
Cloud
Console
Central Keyless License Management
Simplicity, portability, efficient DR
Proactive Zero-Touch Support
Automated case creation
Live Security Threat Feed
WAF, Bot Management, IP Reputation, Geo
DB
Unified Dashboard across Hybrid Multi-cloud
Visibility, monitoring, ease of operations Data Plane

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Simplicity of Single Pane of Glass with Holistic Insights for Whole Deployment
Global At-a Glance at Your Tips
Key Cumulative Metrics at
One Central Dashboard
• Total License Usage
• Total Number of Controllers
• Total Virtual Services and Pools
• Total Servers
• Version distribution across controllers
• Top usage distribution across controllers
• Top Request distribution across controllers
Flexibility for SREs and Admins to Build
Custom Dashboards with Extensive APIs

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Drill Down to Individual Controller Quickly to Troubleshoot Problems Faster
Extensive Metrics for Each Controller with
Intuitive Interface
• Controller health and resource usage
• Faults
• License type and utilization
• Version distribution across Service Engines
• Top tenant distribution
• WAF enabled or disabled
Global to Local from Same Dashboard
Flexibility for SREs and Admins to Build
Custom Dashboards with Extensive APIs

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Introducing Zero-Touch License Management for Disaster Recovery
Simpler and Efficient Disaster Recovery
PULSE: Cloud Services
Active Site DR Site
• In event of active site failure, active
licenses are reclaimed and redeployed to
standby site
• No need to buy additional/backup licenses
for Disaster Recovery sites
• Supports GSLB for global deployments

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How to Engage
LEARN
avinetworks.com/
docs | webinars
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chedule-a-demo
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orkshops
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