Todarov’s narrative
film theory:
Equilibrium

Trailer Research
and Planning

Film trailer:
Equilibrium

Trailer Details
Di...
Genre
I

aim to create a psychological thriller for
my film trailer with elements of horror

 While

I am following my i...
Type of Trailer
 It

will be a short teaser trailer, to give the
audience a snippet of the plotline and keep
them interes...
Target Audience
 It

will be predominantly aimed at those aged
15-25 years, as this is the typical age of horror
film’s t...
How will the trailer relate to the
intended target audience?







In editing, the trailer will highlight both halves...
Research for a Psychological Thriller:











Suspense, tension, raising of stakes for the protagonist
With a p...
What key genre elements will
be employed?









Emphasis on the narrative of the protagonist
White costume, con...
What will the key point of the
trailer be?
 The

trailer is a subsidiary product to help sell
the final film in the build...
What studio film company will
you assign the film to?
I researched into 3 films to see what studio
company was used to pro...
Relativity Media’s films titles such as
‘Paranoia’ and ‘The Family’
connote the types of horror/
psychological thriller fi...
What will be the marketing
points of the film?
 The

hybrid genre of the film would be a
marketing point, as it isn’t as ...
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Film Trailer Research and Planning

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Film Trailer Research and Planning

  1. 1. Todarov’s narrative film theory: Equilibrium Trailer Research and Planning Film trailer: Equilibrium Trailer Details Disruption Disruption By Yasmin Watkins Solution
  2. 2. Genre I aim to create a psychological thriller for my film trailer with elements of horror  While I am following my initial ideas to an extent by using conventions of the horror genre, as a group we’re going to incorporate our ideas to create a storyline and use conventions from the supernatural/ religious/ satanic cult subgenres of horror.
  3. 3. Type of Trailer  It will be a short teaser trailer, to give the audience a snippet of the plotline and keep them interested in the lead-up to the film.  Teasers can be made before a film’s been completed, thus, it doesn’t need to show scenes from the entire film –it can just give a basic outline  Furthermore, it will be able to be shown on the internet, in YouTube adverts, as well as being broadcast in the cinema and on television.
  4. 4. Target Audience  It will be predominantly aimed at those aged 15-25 years, as this is the typical age of horror film’s target audience.  It will appeal to thrill-seekers; those who are fans of horror and teenagers who are curious and daring in personality.  It will be aimed at women, with a 60:40 gender ratio for our implied target audience, due to the majority of the actors in our current storyline narrative being female. However, this will still appeal to men through the male gaze theory.
  5. 5. How will the trailer relate to the intended target audience?     In editing, the trailer will highlight both halves of the hybrid genre through fast-cut editing The 15-25 demographic may stereotypically be too busy to watch a full theatrical trailer that is approximately 3-4 minutes in length. However, a short teaser trailer would fit in with the stereotypical lifestyle of the 15-25 age range due to being ‘digital natives’ in surfing the internet. Our actors will be in the 15-25 age range, which will allow our intended audience to relate to the characters through Personal Identity, using the Uses and Gratifications theory by Blumler and Katz (1974)
  6. 6. Research for a Psychological Thriller:        Suspense, tension, raising of stakes for the protagonist With a psychological thriller the conflict is internal, through the mind, skills, and wit of main characters Elements of drama, mystery and horror can often find themselves in the psychological thriller due to the emphasis on motivation and the mind. There are Life and death situations and certainly at the end (climax) but this could well involve death or danger to the mind or intrinsic identity or values Psychological thrillers often deal with common themes such as death, reality, perception, identity, existence or purpose Motives and intentions are more important than technical aspects of how a crime is done. Readers expect the story to focus around both the hero and the villain, via changes in point of view and scenes involving each separately. http://hunterswritings.wordpress.com/2012/10/12/elements-of-the-psychologicalthriller-mystery-suspense-andor-crime-fiction-genres/
  7. 7. What key genre elements will be employed?         Emphasis on the narrative of the protagonist White costume, conventionally used in horror to connote innocence/ vulnerability of the female lead Religious undertones in the rituals participated in Eerie setting for the main events of the film, through dark themes E.g using the woods ~connotes isolation Make the audience invest in the characters through the psychological effect of the film Suspense/ tension created through framing and sound Inter-titles to narrate the film Limited use of dialogue –more focus on imagery
  8. 8. What will the key point of the trailer be?  The trailer is a subsidiary product to help sell the final film in the build-up to its release  To create a scare-factor –its purpose is to intrigue the audience to eventually pay to watch the film  To highlight the hybrid genre of the film, by showing conventions of both horror and psychological thrillers
  9. 9. What studio film company will you assign the film to? I researched into 3 films to see what studio company was used to produce the films that are under the same genres as my proposed film:  Film Nation Entertainment ~House At The End of the Street  Relativity Media ~Limitless/ House At The End of the Street  Universal – Skeleton Key
  10. 10. Relativity Media’s films titles such as ‘Paranoia’ and ‘The Family’ connote the types of horror/ psychological thriller films and artwork that I would use in my own trailer. Furthermore the company was founded in 2005, giving more experience in how to successfully produce a film in the modern age, with the rise of piracy. • At first look, the names of the films do not connote the psychological-thriller genre that my film will have. • Also was only founded in 2008 Would be too big a company to take on the film, who are known for releasing large scale/ high-budget blockbusters and film franchises
  11. 11. What will be the marketing points of the film?  The hybrid genre of the film would be a marketing point, as it isn’t as conventional  The use of an unknown fate for the protagonist would be highlighted in the trailer in a cliffhanger-style ending  The verisimilitude created in the film of a normal-looking town/ the youth holding a secret, would allow the audience to re-think, and consequently interact with the film more.

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