A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Kerim Ispir (RE'FLEKT): Is Augmented Reality too Expensive for Business? Augmented Reality has been around for a while now – with plenty of major investments made to develop the technology. Yet years have passed and we still don’t see AR in our daily business lives despite such obvious benefits. At best we are only seeing sandbox projects for consumer marketing and attention grabbing stunts. Is AR tech not good enough for industrial applications or is it simply too expensive? More importantly, what do AR solution providers collectively need to do to open up their market for the masses? http://AugmentedWorldExpo.com