Together we create visual stories. Shadowplay is a collective of creative minds focused on crafting the best imagery for your needs. Whether you require a unique image or a full creative service, our team works closely with you from the initial spark of an idea to the finished visual story. With our fusion of photography, post-production, film and CGI, Shadowplay becomes an extension of your imagination, taking imagery in new directions to give you the creative advantage. See differently ®

2. T O G E T H E R W E C R E AT E
V I S UA L S T O R I E S
Shadowplay is home to an exceptional photographic and film editing studio.
With over 20 years experience – our mission is to create visual stories for
print, web and broadcast media.We can provide full service production
in Photography, Film, Post Production and CGI from our central studios.
Our diverse and experienced team will guide you from initial idea to
finished campaign.
If you See Differently®
, like we do…
Opposite
Client | Third Floor Design
CGI imagery created for their ‘Launch, Grow, Change’ rebrand
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

3. T H E B E G I N N I N G
Shadowplay Media was established in 2011 by Philip E James, following
on from a successful 20 year career as a photographer and film producer.
Phil James Photography (PJP) as it was previously known, developed its
offering with the addition of film production and retouching,progressively
becoming more than simply Phil James Photography. The company was
then rebranded as Shadowplay and is now a successful image production
company with an offering that continues to enhance it’s offering.
Visit Philip E James site at philipejames.co.uk
Opposite
Philip E James | Iconoclast personal project
Mixture of photography and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

4. C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.
T H E R E B R A N D
Following the rebrand in 2011, Shadowplay grew significantly in the
retouching and 3D imagery fields, and won a number of larger photographic
commissions including projects with Carlsberg, Shell, Heathrow Express,
Albert Bartlett Potatoes (Scotty Brand) plus continuing to work with long
standing clients such as McLaren on a much larger scale. Our growth
came quickly with an expanded team meaning we were able to take on
much larger full production projects. Since then we have been successful
in shooting and creating imagery to support campaigns for Sky, Rolls-
Royce, Shell Oils, Hotpoint and many more exciting brands.All the while,
continuing our own internal research and development projects and
continuing to explore collaborations with other companies.
Opposite
Client | @Bristol
Mixture of photography, retouching and CGI

5. O U R P H I L O S O P H Y
Creativity is at the heart of everything we do. We are constant in our
pursuit of excellence in style, function and form. Our deeper context and
wide-ranging reference points broaden our creative vision enabling us to
take imagery in new directions. We are professional by nature,continually
evolving our working practices and technical skills in order to maintain
focus on our core work so that our creative results always add value to
our clients’ projects. By applying the personal touch we make our clients
feel like part of our team. We go beyond the expected to ensure that
people want to work with us again. Each member of our team has a part
to play in the mix of our personality.
Opposite
Client | Rolls-Royce
Mixture of photography and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

6. H O W W E W O R K
We are a collective of creative minds and talent. We collaborate internally
and externally to bring an extensive portfolio of skills to bear on any brief.
Our complementary skills and combined experience gives us a competitive
advantage.We challenge the norm: no brief is perfect and no solution is
final. We always ask more of ourselves and are free to challenge any brief.
We are confident in our approach but we are humble enough to know
that we can always improve.
Opposite
Shadowplay | Internal R&D project
Mixture of photography, stock and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

7. S E RV I C E S
Our award winning image making has taken us all over the world,shooting
large scale advertising imagery, commercial lifestyle shoots, landscapes,
charity work and studio still life’s. A creative studio specialising in high-
end still and moving image production. At the heart of the business are
our core services listed below.
CGI
Photography
Film
Retouching
Production
Animation
Virtual and augmented reality
Opposite
Client | Shell Oils
CGI Render
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

8. C G I
Our ‘Real World’ knowledge has transferred perfectly to the ‘virtual studio’
we work within to create 3D objects and worlds. CGI has changed the face
of advertising.The lines have been blurred between reality and virtual and they
have opened up amazing possibilities. Cars can be generated on screen rather
than spending immeasurable amounts of getting the car to the location, organic
objects can grow naturally from your screen and wild animals can walk down a
crowded city street.
We can animate, rotate, and explode to reveal unexplorable details or USP’s.
CG still images can be generated for print while animations of the same image
can provide ‘motion adverts’ to support cross platform campaigns. Providing
consistency of style and brand across all media.
Opposite
Shadowplay | Internal R&D project
ElanValley.
Photographic backplate with CGI imagery and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

9. H E AT H RO W E X P R E S S
We were approached by Gyro London to create a beautiful new CGI
train to help relaunch the Heathrow Express brand. The brief called to
create a high-end automotive feel, with dark lighting and photo real
rendering. We used a mixture of blue prints and product imagery to
create the train from scratch.We not only created some beautiful still
renders for print, but a simple but stunning animated train for online
banners and at Heathrow terminals.
TIMELINE
4 weeks
USAGE
Animation on billboard throughout Heathrow, still renders used across all
advertising from print to digital.
Opposite
Client | Heathrow Express
CGI imagery
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

10. +25795 795 51403350
30 3051
795 795 5460
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230
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RND
4995
2100
465
5460
640
780
210
1005
2635
LND Return End
4995465
+25795 795 51403350
30 3051
795 795 5460
640
780
210
230
1005
2635
30 3051
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4995
2100
465
5460
640
780
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1005
2635
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4995465
Stroke Weights & Colours
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0.5pt, Cyan
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n (at top): 10pt
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FrutigerLTStd-Roman
FrutigerLTStd-Bold
FrutigerLTStd-Black
tes
ed for adding
to vehicle templates.
watches
urs that are used in the
n be listed here
(Pantone/RAL etc.)
309688
1
03-02-12
Heathrow Express
R & M
Class 332 - Standard Carriage (Express)
None
Customer:
Livery:
Description:
Comments:
Kit Number:
Revision:
Date:
Status:
Prod Material Description Size Position Qty
917752
180-10 White (PMS 525) Doors 810 x 2120 (each) Passenger Doors (Pair) 4
918713
180-10 White / 580-85 Black HEX Logo / Text 2182 x 627 Sides 2
91971 180-10 White HEX Logo / Text 280 x 298 Passenger Doors 8
59541 100-14 Orange Warning Line 26000 x 25 Roof line 2
TBC2
180-12 Black Window Infills ? x ? Passenger Door Fillets 8
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TBC 180-120 Silver Base Wrap 2843 x 1010 Lower (CTR) 6
TBC 180-120 Silver Base Wrap 3380 x 1010 Lower (RND & LND) 4
TBC 180-120 Silver Base Wrap 2135 x 1010 Lower - End (RND & LND) 4
TBC 180-120 Silver Base Wrap 1750 x 400 Above/Below Doors 8
TBC 180-120 Silver Base Wrap 2843 x 640 Upper (CTR) 6
2
Final templates to be checked
3 Material specification TBC
AWAITING APPROVAL
150+25 +25635 795 795 514033503615
50
51403350
50 30 3051
795 795 5460
640
780
210
230
1005
2635
30 3051
LD RND
4995
2100
465
150635795795 3615
50503030 51
7957955460
640
780
210
1005
2635
3030 51
RDLND
Return End
4995465
All dimensions in millimetres unless otherwise stated.
© Copyright. This drawing is the property of Aura Graphics Limited.
Stroke Weights & Colours
e: 0.25pt, Black
es: 0.5pt, 50% Black
.5pt, 5pt dash, Red
0.5pt, Cyan
s)
r LT Std 55 Roman
n (at top): 10pt
n (main area): 8pt
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t
Required Fonts
FrutigerLTStd-Roman
FrutigerLTStd-Bold
FrutigerLTStd-Black
tes
ed for adding
to vehicle templates.
THIS DRAWING IS FOR VISUAL PURPOSES ONLY AND MUST NOT BE
USED FOR ARTWORK GENERATION, COLOUR SPECIFICATION OR SIZING
Scale (Guide Only)
watches
urs that are used in the
n be listed here
(Pantone/RAL etc.)
309687
1
03-02-12
3500
Heathrow Express
R & M
Class 332 - DS Car (Express)
None
Customer:
Livery:
Description:
Comments:
Kit Number:
Revision:
Date:
Status:
Prod Material Description Size Position Qty
917752
180-10 White (PMS 525) Doors 810 x 2120 (each) Passenger Doors (Pair) 4
918713
180-10 White / 580-85 Black HEX Logo / Text 2182 x 627 Sides 2
91971 180-10 White HEX Logo / Text 280 x 298 Passenger Doors 8
59541 100-14 Orange Warning Line 26000 x 25 Roof line 2
TBC2
180-12 Black Window Infills ? x ? Passenger Door Fillets 8
TBC2
180-12 Black Window Infills ? x ? LD Drivers Door 1
TBC2 180-12 Black Window Infills ? x ? RD Drivers Door 1
TBC2 180-12 Black Window Continuation ? x 1015 LD 1
TBC2
180-12 Black Window Continuation ? x 1015 RD 1
TBC 180-12 Black Window Continuation 490 x 1015 RND & LND 2
TBC2
180-12 Black Window Continuation 750 x 1005 LH Return 1
TBC2
180-12 Black Window Continuation 750 x 1005 RH Return 1
Prod Material Description Size Position Qty
TBC 180-120 Silver Base Wrap 2273 x 1010 Lower (LD & RD) 4
TBC 180-120 Silver Base Wrap 2843 x 1010 Lower (CTR) 6
TBC 180-120 Silver Base Wrap 3380 x 1010 Lower (RND & LND) 2
TBC 180-120 Silver Base Wrap 2135 x 1010 Lower - End (RND & LND) 2
TBC 180-120 Silver Base Wrap 1750 x 400 Above/Below Doors 8
TBC 180-120 Silver Base Wrap 2273 x 640 Upper (LD & RD) 4
TBC 180-120 Silver Base Wrap 2843 x 640 Upper (CTR) 6
TBC 180-120 Silver Base Wrap 3380 x 640 Upper (RND & LND) 2
TBC 180-120 Silver Base Wrap 2135 x 640 Upper - End (RND & LND) 2
TBC2
180-120 Silver Base Wrap TBC x TBC Drivers Door 2
919652
180-120 Silver Base Wrap 742 x 2588 Return - LH 1
742 x 2588 Return - RH
2333 x 550 Return - Top
2 Final templates to be checked
3 Material specification TBC
AWAITING APPROVAL
150+25 +25635 795 795 514033503615
50
51403350
50 30 3051
795 795 5460
640
780
210
230
1005
2635
30 3051
LD RND
4995
2100
465
150635795795 3615
50503030 51
7957955460
640
780
210
1005
2635
3030 51
RDLND
Return End
4995465
All dimensions in millimetres unless otherwise stated.
© Copyright. This drawing is the property of Aura Graphics Limited.
Stroke Weights & Colours
e: 0.25pt, Black
es: 0.5pt, 50% Black
.5pt, 5pt dash, Red
0.5pt, Cyan
s)
r LT Std 55 Roman
n (at top): 10pt
n (main area): 8pt
: 6pt
t
Required Fonts
FrutigerLTStd-Roman
FrutigerLTStd-Bold
FrutigerLTStd-Black
tes
ed for adding
to vehicle templates.
THIS DRAWING IS FOR VISUAL PURPOSES ONLY AND MUST NOT BE
USED FOR ARTWORK GENERATION, COLOUR SPECIFICATION OR SIZING
Scale (Guide Only)
watches
urs that are used in the
n be listed here
(Pantone/RAL etc.)
309687
1
03-02-12
3500
Heathrow Express
R & M
Class 332 - DS Car (Express)
None
Customer:
Livery:
Description:
Comments:
Kit Number:
Revision:
Date:
Status:
Prod Material Description Size Position Qty
917752
180-10 White (PMS 525) Doors 810 x 2120 (each) Passenger Doors (Pair) 4
918713
180-10 White / 580-85 Black HEX Logo / Text 2182 x 627 Sides 2
91971 180-10 White HEX Logo / Text 280 x 298 Passenger Doors 8
59541 100-14 Orange Warning Line 26000 x 25 Roof line 2
TBC2 180-12 Black Window Infills ? x ? Passenger Door Fillets 8
TBC2
180-12 Black Window Infills ? x ? LD Drivers Door 1
TBC2
180-12 Black Window Infills ? x ? RD Drivers Door 1
TBC2 180-12 Black Window Continuation ? x 1015 LD 1
TBC2 180-12 Black Window Continuation ? x 1015 RD 1
TBC 180-12 Black Window Continuation 490 x 1015 RND & LND 2
TBC2
180-12 Black Window Continuation 750 x 1005 LH Return 1
TBC2
180-12 Black Window Continuation 750 x 1005 RH Return 1
Prod Material Description Size Position Qty
TBC 180-120 Silver Base Wrap 2273 x 1010 Lower (LD & RD) 4
TBC 180-120 Silver Base Wrap 2843 x 1010 Lower (CTR) 6
TBC 180-120 Silver Base Wrap 3380 x 1010 Lower (RND & LND) 2
TBC 180-120 Silver Base Wrap 2135 x 1010 Lower - End (RND & LND) 2
TBC 180-120 Silver Base Wrap 1750 x 400 Above/Below Doors 8
TBC 180-120 Silver Base Wrap 2273 x 640 Upper (LD & RD) 4
TBC 180-120 Silver Base Wrap 2843 x 640 Upper (CTR) 6
TBC 180-120 Silver Base Wrap 3380 x 640 Upper (RND & LND) 2
TBC 180-120 Silver Base Wrap 2135 x 640 Upper - End (RND & LND) 2
TBC2
180-120 Silver Base Wrap TBC x TBC Drivers Door 2
919652
180-120 Silver Base Wrap 742 x 2588 Return - LH 1
742 x 2588 Return - RH
2333 x 550 Return - Top
2
Final templates to be checked
3 Material specification TBC
AWAITING APPROVAL
Above
Blueprints from which the
CAD was modelled
Right
Final white version

11. H O T P O I N T: I N D E S I T
Shadowplay has worked extensively with agency BOS: and Hotpoint on
producing photo-realistic renders of small domestic appliances that
Hotpoint have taken to market. As they launched into a crowded market
Hotpoint needed a design to their packaging that would allow them to
stand out and look desirable.
We helped develop that style and set a tone to move the brand
forward. The beauty of using CGI renders has enabled pipelines in
production to be sped up, meaning from CAD data, using a range of
predetermined textures and combined with a consistent lighting style,
the packaging has been created whilst the product is being
manufactured.
TIMELINE
Completed all over a period of a year, ad hoc when required
USAGE
Packaging imagery plus additional advertising sales.
Opposite
Client | Hotpoint
CGI generated imagery
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

12. Left Page
Indesit mixer various angles
Left
Indesit juicer final render
Above
Stages to final render

13. B N P PA R I B A S
Our client Bowlines Communications had been working with BNP Paribas
Leasing Solutions on conceptualising their strapline for growth,presenting
a few ideas with this concept being their favourite but potentially most
complex.
We jumped at the challenge to create an organic ecosystem of the Bonsai
tree and our resident CGI wizard reimagined the scamp from
Bowline Communications and built the model from scratch. Throw in
some small finishing touches in post and after some tinkering we had
a miniature ecosystem living upon a CGI Bonsai. A perfect visual to
instil the idea of ‘Growth Reimagined’ for BNP Paribas.
TIMELINE
1 week
USAGE
Brochure and print use, with creation for future proof additional animation use.
Opposite
Client: Bowlines Communications | BNP Paribas Growth Reimagined
CGI FinishedVisual
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

14. Above
Concept visual
Right
Final artworked image
Business is ON
GROWTH
REIMAGINED

15. R E T O U C H I N G
Our retouchers collaborate with our photographers and CGI artists using
the raw elements to create a stunning final image. Retouching allows you
to pull together a wealth of assets that could never be captured in one
shot. It gives you the freedom to explore outside of the single moment
and build an image that fits your creative idea perfectly.
Retouching offers an expansion of the creative possibilities to image
making. From simple colour grading to major overhauls of a raw image,
to multi part compositions requiring cut-outs and compositing into other
scenes – be it existing photography,or bespoke created CGI renders.Our
experienced retouchers have an eye for detail and a finesse for creating a
level of realism that brings together all of the elements.
Opposite
Client | Cyclist Magazine
Retouching with stock imagery
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

16. Above
Sibling Gin advertising
imagery
Right
GillFoxJames Animal
portraits

17. M C L A R E N
Working closely with McLaren for over 7 years, we shoot their yearly
merchandise and product shoots using their main drivers and a selection
of beautiful models. Ranging from different concepts each year, we have
shot across the world including Barcelona,Jerez racing track and of course
the inspirational Lord Foster designed McLaren UK headquarters.
Regularly limited with timings,we create a studio environment on location
to photograph the drivers, then we capture backplate images and bring all
the shots together in post.This gives our client the optimum amount of
imagery for each of the product ranges,and allows the drivers to get back
to their love of driving these awesome cars.
Opposite
Client | McLaren F1
Photography and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

18. C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.
RO L L S - ROYC E
Z E N I T H
One of our most exciting and last minute shoots; we had the pleasure of
working directly with the inspiring team at Rolls-Royce in Goodwood. The
brief was to capture the legacy and beauty of a final range of inspirational
cars - the Phantom Zenith Collection.
Photographing through the night, the team used helium balloon and
conventional HMI lighting sources. Shot on the manufacturing plant
floor, we created these images highlighting the key features of these
magnificent cars. Alongside this, we also captured moving image content
as an extra for social media use.
TIMELINE
3 overnight shoot days plus retouchin
(handled by Rolls-Royce.
USAGE
Web, digital and print media to showcase the history of this one off Rolls-
Royce range.
Opposite
Client | Rolls-Royce
Photography and retouching with stock imagery

19. Above
Zenith hero image
Right
Zenith advertising shots

20. P U K K A T E A
Capturing the vibrancy of the Pukka brand and the energy that the
company evokes was our challenge on this stills project. Working
closely with their brand agency, we analysed their imagery
requirements from a marketing perspective, and created a tiered
approach for their advertising image needs.
We devised a concept to shoot beautiful, evocative
overhead photography of each of their packs. Using vibrant props,
ingredients and lighting that evoked a sunlit day, our stylists and
photographer captured each of their teas and supplements with
complementary set ups and taking into account their‘families’ of products
with colour aspects. We have also continued to work alongside them
in retouching translated packs, and capturing on white pack shots for
their website.
TIMELINE
4 days shooting, 2 days prep and propping and 4 days retouching.
USAGE
Cross all media worldwide including translated packs for foreign markets
Opposite
Client | Pukka
Photography and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

22. F I L M M A K I N G
Film content is one of the most powerful ways you can engage with your
clients and create a lasting connection. We use a strategic approach to
film production, we find out what our clients are trying to achieve and by
complementing their brand and communicating their culture, we can set
clear objectives and create a film that looks amazing and gets results.
State of the art equipment in-house ensures production has longevity in
its quality and its appearance is always at its best. At the heart of every
film is a solid story told with passion and imagination, so if you’re good at
what you do and are passionate about it, then tell the world through the
medium of film.
A great project to illustrate such bold claims is our recent collaboration
with the team at Colossal. A truly inspirational group of creatives who
hand paint huge outdoor advertising murals, predominantly in New York
but also worldwide. We produced for the guys a series of custom short
films to showcase across their social media platforms. Tailoring each film
to fit each platform. Truly the modern Michelangelo’s of our day.
Opposite
Client | Colossal
Still frame from motion piece
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

23. A N I M AT I O N
Animation is an excellent medium to convey your message and thoughts,
it is a tool that can really help to break down complicated ideas that are
hard to convey to your audience.
Through clever and creative storytelling, audio-visual messages can cut
through the thicket of complex ideas and text heavy presentations –
keeping your message clear and concise. Our team of creative animators
can bring any idea to life.
Opposite
Client | &Sons
CGI Renders from motion piece
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

24. V I RT UA L A N D A U G M E N T E D
R E A L I T Y
A natural progression in the world of 3D and CGI imagery has led us
into the powerful new technology of virtual and augmented reality. We
understand that the world of content creation occasionally requires the
move to fully immersive mediums, creating experiences for brands and
businesses to engage with their customers at a truly interactive level.
Virtual reality is something you experience and is unique in the fact that
it is not passive media consumption.
All creative industries will soon be adopting VR due to its endless
possibilities.The medium opens doors which previously have never been
unlocked - the simple yet incredible experience to be able to draw in a 3D
environment offers a simple yet brilliant example of the new experiences
that can be had. All this allows brands to take their customers on a
journey to a place where visual and audio elements bring their brand
experiences to life.
Using our CGI background, we can build environments from scratch
and create moving image content to meet any conceptual brief our
clients require. Combining film and CGI to create a mixed reality allows
us to create immersive VR surroundings which take image making and
storytelling to the next level.
Opposite
HTCVive in house render
CGI and retouching
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

25. P RO D U C T I O N
Opposite
Client | Rolls-Royce
Behind the scenes imagery
Our experienced production team can help manage schedules and crews,
cast all actors, models and source locations worldwide. Our production
services can be tailored to your exact needs and can manage every
aspect of the project, from full technical support to logistic planning, risk
assessments, catering and accommodation.
We offer a full service production across all our disciplines, which enable
our clients to push the creative possibilities of their concept further. To
every job we bring a wealth of experience and expertise in managing
shoots and projects from huge location shoots spanning multiple days and
locations to the straight forward shoots here in the studio.
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.

26. C O N TA C T U S
Opposite
Client | Vanmoof
CGI and stock imagery
Working closely with all our clients, we aim to help them achieve their
visual creative requirements with a tailored approach, enabling them to
push the boundaries and achieve their visual goals.Absorbing briefs and
helping develop ideas together with clients is what we do best - taking the
time to consider each brand or business in its own right in their market
place.
If you need anymore information from ourselves or if you have any
questions please feel free to call us or drop us an email.
t: 01242 253700
e: studio@shadowplay.co.uk
C G I P H O T O G R A P H Y F I L M R E T O U C H I N G. . .
P R O D U C T I O N A N I M A T I O N.