A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. David Elton (DreamCraft Attractions): Gaming the Future of Location-Based Entertainment Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences https://awexr.com

1. GAMING THE
FUTURE OF
LOCATION
BASED
ENTERTAINMENT
DAVE ELTON
GENERAL
MANAGER
DREAMCRAFT
ATTRACTIONS

2. A VERY SHORT BIT ABOUT ME
25 Years
General Manager, VP Product, Executive Producer, Dir of Design

3. A BIT OF
HISTORY

4. LOOK INTO THE PAST
• Dragon’s Lair – 1983
• First Arcade game to cost $0.50

5. ARCADES IN THE HOME
• First home version – 1993
• Single Speed CD-ROMs
• Did not contain all of the scenes

6. US ARCADE GAME MARKET
• Arcade Peak 1982
• Step drop in 1989 - release of Sega Genesis, Super Nintendo
• Back up with release of SF II and Mortal Kombat
• Arcades then slope down, home console games up

7. WHY THE SWITCH?
• The home console games kept getting better
• Visuals and gameplay close to what was offered in arcades
• The challenges of going to the arcade, offset the lower quality
of the experience at home

8. LET’S COME
BACK TO
TODAY…

9. VR IN LBE/VR ARCADES
• Station Based – Beat Saber
• Walking Experiences – The Void, Dreamscape
• Basic Motion Base – Jurassic Park – Dave & Busters
• Theme Park – Busch Gardens/Universal – Various
• Passive to interactive experiences

10. EASE OF USE HOME IMPROVING
• The new Oculus Quest has easy set up – use it out of the box
with cell phone app.
• No light houses, no connection to PC required out of box
• HMD improving faster than LBE’s can keep up?

11. IF YOU CAN’T
BEAT ‘EM, JOIN
‘EM

12. IN*TER*AC*TIVE (ADJECTIVE)
(of two people or things) influencing or having an effect on
each other.
• More engaged in the experience
• BUT needs to have a purpose
• Mindless interactivity, can have the opposite desired
effect… they did a mindless task, did not take in the story

13. GREAT STORY! NOW WHAT?
• A great story - huge component of a compelling attraction
• What keeps people coming back?
• New perspective?
• A continuation?

14. CUSTOMIZABLE EXPERIENCES
• Difficulty of experience
• Different story – return guest
• Personalize experience
• Character
• Abilities/Interactions

15. EASY UPDATES
• Update attraction without a bulldozer
• Add event or time specific content
• Add snow to the world
• Halloween content
• Real world events
• New content for experienced guests/riders

16. MULTIPLE PLATFORMS
• Cross Platform play
• Multiple people in an experience
• Asymmetrical connections
• Remote participants

17. DIFFERENT BUSINESS MODELS
• IAP (In App Purchase) model
• Things that can enhance the experience
• Fair / Not Fair?
• Do not give an unfair advantage in NA
• Absolutely give an unfair advantage in China

18. METRICS
• FTUE – First Time User Experience
• The Experience software
• Experience itself

19. THANK YOU
DAVE ELTON
GENERAL
MANAGER
DREAMCRAFT
ATTRACTIONS
DAVE@DREAMCRAFTATTRACTIONS.COM