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Delivered at Casual Connect Eastern Europe 2018. The F2P market is a tricky minefield to navigate. We're still learning how to enrich core loops with narrative to increase the value of our games. As play sessions and attention spans get shorter, designers must go beyond dialogue to tell rich stories. This lecture explores recent narrative techniques to boost retention for your mobile game. How do we pace and embed stories to drive engagement? Is worldbuilding effective in F2P? How can we give players agency to shape their own stories? It's a new dawn for narrative.